With double majors in Biochemistry and Molecular Toxicology from UC Berkeley, I have a unique set of analytic and creative abilities that help me excel as an online marketing professional. With the ability to work cross-functionally and effectively communicate ideas across multiple levels and teams, I have demonstrated my marketing and product role versatility. While I have had success in A/B and multivariate testing, cross-department collaborations, and increasing traffic through executing and expanding upon keywords and display networks, I am constantly exploring new areas and opportunities to improve my professional marketing and product enhancement abilities. With skills in PPC (Pay-Per-Click), retargeting/remarketing, display network optimizations, and product management I have highly adaptable and applicable skills for new marketing and product initiations given to me. In my spare time, I enjoy SEM (search engine marketing) consulting for businesses, running marathons, spending time with my dogs, and volunteering at the San Francisco SPCA. I always welcome new opportunities to expand my professional skills.

SEM Manager @ • Tripping.com is the world's largest search engine for vacation rentals. Save time and money by comparing properties from the world’s top rental sites including HomeAway, VRBO, FlipKey, Housetrip, Interhome, Roomorama, Booking.com and more. With 5+ million rentals across 100,000+ destinations worldwide, Tripping.com is the best place to search, compare, and book the perfect vacation rental for your next trip. View millions of listings all under one roof. From February 2015 to Present (11 months) Senior Advertising and Marketing Associate @ • Given ownership of Phone vertical segments for all of PeopleSmart.com and FreePhoneTracer.com SEM campaigns. • Collaborated with product team on website and merchandising split tests to improve customer conversation and overall retention. • Succesfully expanded multi-million dollar spend, 60+ million-keyword Google Adwords and Bing AdCenter campaigns for the Phone vertical campaigns. • Initiated company-wide Google Adwords ad copy contest to stimulate collaboration and SEM education across deparments--which resulted in a 12% improvement in ad CTR. From July 2014 to February 2015 (8 months) Advertising and Marketing Associate @ • Managed and expanded multi-million dollar spend, 10+ million-keyword Google Adwords and Bing AdCenter campaigns for PeopleSmart.com and FreePhoneTracer.com through expansions and optimizations. From July 2013 to July 2014 (1 year 1 month) Sales and Marketing Intern @ From January 2013 to May 2013 (5 months) Exhibit Facilitator @ From December 2012 to May 2013 (6 months) Undergraduate Research Assistant @ From January 2012 to 2013 (1 year) Marketing and Public Relations Coordinator @ From March 2012 to August 2012 (6 months) Undergraduate Research Assistant @ From 2011 to August 2012 (1 year) Volunteer @ From 2011 to 2012 (1 year)

Bachelor of Arts (B.A.), Molecular & Cell Biology with an emphasis in Biochemistry and Molecular Biology @ University of California, Berkeley From 2009 to 2013 Bachelor of Science (B.S.), Molecular Toxicology @ University of California, Berkeley, College of Natural Resources From 2009 to 2013 Chaska High School Rachel C. is skilled in: Data Analysis, Research, Qualitative Research, Statistics, Public Speaking, SQL, Google Adwords, Social Media, PPC, Matlab, Western Blotting, Digital Marketing, PCR, Teaching, Higher Education