Expertise in marketing information, technology and service offerings to business and professional customers.
Experience in senior-level strategic planning, and direction of marketing and product management teams with P&L and budgeting responsibility.
Proven success in strategic marketing, opportunity identification, market risk analysis, price structuring and channel planning.
Demonstrated problem-solving ability and outstanding written and oral communication and presentation skills.
Effective leadership demonstrated through team building, and direction of internal and external resources to maximize strategic impact.
15 years experience in selling and supporting professional sales forces to maximize new customer acquisition and increase customer spend.
Chief Marketing Officer/ VP Product Marketing and Business Development @ Led business development and marketing functions for electronic payments company. Directed business development team responsible for financial institution, reseller and software integration partnerships. Served as executive liaison to SMB and financial services resellers and API/payment enablement partners.
• Negotiated national and international reseller agreements with major corporate partners, banks, credit unions, and software companies.
• Developed corporate distribution, product, pricing, and vertical market strategies and oversaw implementation of each.
• Led marketing team that provided lead generation, direct marketing, sales support, event marketing, and public relations for all products and launches.
• Acquired by Deluxe Corp., 2015. Working for Deluxe as Business Development lead for eCheck API business. From April 2013 to Present (2 years 9 months) Director,Strategic Initiatives - Vertical Markets @ Led team of segment managers responsible for development and implementation of market strategies to deliver growth in target market segments for IT, A/V and services for $500M business-to-business division.
• Managed migration of external analytical database to internal customer insights team. Resulted in more robust customer analytics and $900k annual savings.
• Led customer research to locate market segments with greatest opportunities, identify customer pain points and devise segment-specific value propositions.
• Led customer targeting, data mining, campaign management and vertical offer development for pilot program converting retail customers to direct channel.
• Created Disciplined Market Approach for business-to-business division that included annual strategy cycle, processes for research and segment management, resource allocation processes, integration of product and segment plans and framework for sales interface and education.
• Target segment growth exceeded overall business growth.
• Team was eliminated as company cut non-retail functions in turnaround strategy. From May 2012 to March 2013 (11 months) VP Sales and Marketing @ Led sales and marketing functions for $4M business in the hospitality services industry. Directed acquisition, customer engagement and retention programs.
• Named 2008 Vendor of the Year by largest national client.
• Implemented annual customer review process. Created customer data repository, presentation templates, and strategic recommendation resources.
• Trained sales personnel on opportunity recognition and implemented employee reward program for successful lead generation.
• Managed customer, vendor and employee integration for $2M acquisition of competitor.
• Advised company president on all contracts with vendors and business partners. From 2006 to May 2012 (6 years) Product Manager @ Led corporate customer marketing and product development for national fitness center company. Product lines included corporate memberships, population health management services and member affinity program.
• Exceeded revenue targets by an average of 15% and exceeded EBITDA targets by an average of 9%.
• Created educational curriculum and training program for field sales force, resulting in a 15% increase in year-over-year sales units.
• Represented company in formation of partnerships with wellness service providers, fitness equipment manufacturers, medical diagnostic services and medical insurance providers. From July 2005 to September 2006 (1 year 3 months) Marketing Director @ Led teams responsible for management of online information revenue streams ranging from $20M-$50M with marketing budgets in excess of $1. Responsible for customer segments (acquisition, upsell and retention within specific market segments) and product lines (portfolio management, marketing and retention). Led field sales rollout and customer acquisition marketing for two of company’s largest product launches. From March 1993 to July 2005 (12 years 5 months)
J.D. Cum Laude, Law @ Mitchell Hamline School of Law From 1989 to 1992 Florida State University College of LawB.S., Political Science, History @ Marquette University From 1983 to 1987 High School Diploma, General @ Saint Thomas Academy Patrick Lethert is skilled in: Strategy, Marketing Strategy, Leadership, Product Development, Program Management, Sales, Pricing, Creative Direction, Segmentation, Strategic Partnerships, Strategic Planning, Product Marketing, Product Management, Lead Generation, Business Development, Management, Marketing