Accomplished marketing leader with strategy, product, digital and content expertise developed at start-ups and Fortune 500 companies. Creative and curious, but highly analytical and data-driven. Equally adept at strategic and tactical marketing activities. Extensive experience leading branding, communications, demand generation and product positioning initiatives. Collaborates cross-functionally with ease and thrives in chaotic, ambiguous environments. Skilled at solving
Accomplished marketing leader with strategy, product, digital and content expertise developed at start-ups and Fortune 500 companies. Creative and curious, but highly analytical and data-driven. Equally adept at strategic and tactical marketing activities. Extensive experience leading branding, communications, demand generation and product positioning initiatives. Collaborates cross-functionally with ease and thrives in chaotic, ambiguous environments. Skilled at solving difficult problems in imaginative ways.
Director of Marketing @ From August 2015 to Present (5 months) Greater Denver AreaDirector of Marketing @ From March 2014 to May 2015 (1 year 3 months) Greater Denver AreaDirector of Content Marketing @ Collaborated with product marketing, sales, PR, product development and executive management to define and articulate brand and product stories.
Served as editor-in-chief, setting strategy and overseeing marketing content initiatives across multiple platforms and channels to drive sales, engagement, retention, leads and positive customer behavior.
Directed internal and external resources for development of content in multiple formats, including white papers, ebooks, tip sheets, articles, infographics, blog posts, reference guides and research briefs.
Managed content distribution through paid, earned and owned communications channels, including email campaigns, digital advertising, trade press, social media, and newsletters. From May 2008 to March 2014 (5 years 11 months) Portfolio Development Manager @ Responsible for strategic planning, product marketing, and product management for new e-learning offerings.
Conducted strategic analyses to align business initiatives with market trends, competitive environment, customer needs, financial objectives, and internal capabilities.
Led cross-functional teams representing finance, operations, IT, marketing, and sales to enable cost-efficient development and successful market launch of new products. From April 2007 to March 2008 (1 year) Senior Strategic Marketing Analyst @ Managed collaborative strategic planning process for new market entry, product development, and competitive positioning initiatives.
Developed market analyses, competitive intelligence briefs, industry forecasts, and go-to-market plans using secondary research, analyst engagements and internal sources.
Oversaw $500K market research budget, working closely with strategy, sales, and marketing to ensure that functional research and analysis requirements were fulfilled. From January 2005 to April 2007 (2 years 4 months) Research Analyst (Intern) @ Researched best practices and management tactics by interviewing senior executives at over 100 companies in U.K. and U.S. for a joint McKinsey/LSE research study. From June 2004 to September 2004 (4 months) Senior Marketing Manager @ Conducted customer acquisition and retention campaigns using e-mail, telemarketing and direct mail tactics to generate leads and promote product offers.
Responsible for all aspects of marketing program planning and execution, including opportunity assessment, messaging, audience selection, collateral production, lead distribution and detailed post-campaign analysis. From 1998 to 2002 (4 years) Marketing Analyst @ Performed marketing analyses and formulated strategic recommendations to enhance effectiveness of customer acquisition, brand awareness, and retention initiatives for clients. From 1997 to 1998 (1 year)
MBA, Business Administration @ Yale University From 2002 to 2004 BS, Commerce @ University of Virginia From 1992 to 1996 Green Mountain High School Michael Bevan is skilled in: Product Marketing, Product Management, Branding & Identity, Marketing Strategy, Content Strategy, Analytics, Writing, Product Development, SaaS, Program Management, Management, Content Development, Marketing Communications, Strategic Partnerships, Digital Marketing
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