Energizing executive with 20+ years of Consumer and Professional Marketing, Finance, and International experience across consumable and durable categories with Procter & Gamble. Consistent record of improving results to deliver sustained industry leading sales, profit, and market share growth. Recognized as a builder of brands and organizations with a history of creating capability and attracting and developing leaders.
Marketing Director - N. America Family Care @ Lead $2.5 billion Paper Towel and Napkins portfolio across the U.S. and Canada. Direct reporting for Marketing, Marketing Research, and PR. Business responsibility for 225+ person Sales, Finance, R&D, Manufacturing, Design, and Canada based team. Responsible for P&L, market share, business/innovation strategies, 5 yr innovation plan, initiative development from idea to in-market, brand equity, and all marketing. Manage $500 million budget and 9 agencies. Report to the head of $5+ billion Family Care division. From June 2010 to Present (5 years 7 months) Marketing Director - W. Europe Oral Care @ Led $1.2 billion regulated portfolio spanning 9 brands, 10 categories, 16 countries, and 6 retail channels. Direct reporting for Consumer and Professional Marketing and Sales organization with business reporting for Finance, Market Research, R&D, Manufacturing, Design and country based teams. Managed $300 million budget and 7 agencies. Responsible for P&L, market share, business/innovation strategies, 5 yr innovation plan, initiative development from idea to in-market, brand equity, and all marketing. Reported to Oral Care Division head. From July 2007 to June 2010 (3 years) Marketing Director - N. America Oral Care @ Led $950 million regulated portfolio spanning 6 brands, 3 categories, and 2 countries across retail and dental professional. Direct reporting for Marketing function. Business responsibility for 50+ person Sales, Finance, Market Research, R&D, Manufacturing, and Design organization and Canada based team. Responsible for P&L, market share, business/innovation strategies, 3 yr innovation plan, initiative development from idea to in-market, brand equity, and all consumer and professional marketing. Managed $350 million budget and 9 agencies. Reported to Oral Care Division head. Role required integrating Gillette’s Oral-B portfolio. From 2006 to 2007 (1 year) Associate Marketing Director - N. America Oral Care @ Led $700 million regulated portfolio spanning 3 brands, 2 categories, and 2 countries across retail and dental professional. Direct reporting of Brands and Dental Floss multi-functional organization, including external R&D and Manufacturing, with business reporting 35+ person multi-functional organization for balance of portfolio. Responsible for P&L, market share, innovation strategies, 3 yr innovation plan for North America and Latin America, initiative leadership from idea to in-market, brand equity, and consumer and professional marketing. Managed $275 million budget, 9 agencies, and acquisition/integration of a Glide Dental floss. Reported to Oral Care Division head. From 2003 to 2006 (3 years) Brand Manager - N. Amercia Crest @ Marketing responsibility for $520 million business. Directly managed brand team with business reporting for multi-functional team. Reported to Marketing Director. Role required a turnaround as the brand had lost market leadership prior to arrival for the 1st time in 40 years, -5.5% pts to Colgate. From 2000 to 2003 (3 years) Brand Manager - Walmart Customer Team @ Located “on the ground” directly facing Walmart. Managed 13 brand portfolio, 4 direct reports, and agency. Responsible for joint business plan development and customer marketing. Reported Sales Director. From 1999 to 2003 (4 years) Fayetteville, Arkansas AreaAssistant Brand Manager @ From 1996 to 1999 (3 years) Finance Manager @ From 1992 to 1996 (4 years) Cincinnati Area
Master of Business Administration (MBA), Marketing @ University of Cincinnati From 1993 to 1994 Bachelor of Science (B.S.), Finance @ Indiana University From 1988 to 1992 Matt Barresi is skilled in: Deliver Results, Strategic Thinking, Organizational Development, P&L Responsibility, Business Turn-arounds, Agility, Brand Equity, Shopper Marketing, P&L Management, Marketing Strategy, Cross-functional Team Leadership, Brand Development, Customer Insight, Product Development, Marketing