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Martin Caron

Marketing Director

Marketing Director IG Wealth Management , Creating value and enhancing the client experience

Montreal, Quebec, Canada

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Martin Caron's Email Addresses & Phone Numbers

Martin Caron's Work Experience

Investors Group

Marketing Director

January 1999 to Present

Hippodromme de Montréal

Director of Marketing and Client Services

May 1998 to January 1999

Reebok Canada

Marketing Director, Eastern Canada.

February 1995 to May 1998

Martin Caron's Education

HEC Montréal


1989 to 1993

HEC Montréal

marketing Administration et gestion des affaires général

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About Martin Caron's Current Company

Investors Group

 Manage the advertising, promotional and research budget for the province of Quebec.  Develop and implement a provincial marketing plan while keeping in mind the company's national marketing strategy.  Develop promotional and advertising tools to stimulate sales (examples of accomplishments: Volvo contest, promotional partnerships with the Fairmount hotels, promotion with the Grands Ballets Canadiens, sponsorship...

Frequently Asked Questions about Martin Caron

What company does Martin Caron work for?

Martin Caron works for Investors Group

What is Martin Caron's role at Investors Group?

Martin Caron is Marketing Director

What is Martin Caron's personal email address?

Martin Caron's personal email address is ma****[email protected]

What is Martin Caron's business email address?

Martin Caron's business email address is m****[email protected]

What is Martin Caron's Phone Number?

Martin Caron's phone (416) ***-*177

What industry does Martin Caron work in?

Martin Caron works in the Financial Services industry.

About Martin Caron

📖 Summary

Martin Caron works in marketing successfully for over 20 years. He joined in January 1999 Financial Services Investors Group where he held the post since the marketing director for Quebec. Known for his creativity in the marketing management of products and services, with extensive knowledge of media and agencies, he created and adapts strategies and innovative concepts for the financial services industry (relationship marketing and sponsorship events). Previously he served as marketing director for Eastern Canada at Reebok Canada where he established the marketing plan and manage sponsorships to boost sales and establish good reputation of the company ( Rendez-vous Reebok T.V. show at RDS). He also was marketing coordinator for the Capital Maître Courtier where he was responsible for the branding of the company whose slogan still in force date from this period. His marketing achievements help grow the customers and maintain the existing one in addition to promoting the image of the company.Marketing Director @  Manage the advertising, promotional and research budget for the province of Quebec.  Develop and implement a provincial marketing plan while keeping in mind the company's national marketing strategy.  Develop promotional and advertising tools to stimulate sales (examples of accomplishments: Volvo contest, promotional partnerships with the Fairmount hotels, promotion with the Grands Ballets Canadiens, sponsorship for the Festival Juste Pour Rire Theatre, sponsorship for the Cirque Éloize, sponsorship for the Musée du Québec, sponsorship for the Musée des beaux-arts de Montréal, etc...)  Establish a promotional event calendar that stimulates sales in each of the Quebec regions (examples of accomplishments: Groupe Investors Cup: Seventy-two qualifying golf tournaments throughout Quebec and one major final at the end of the summer (10,000 golfers participated), as well as a BMW ski tour across Quebec).  Present the marketing strategy to a sales force that includes all Quebec representatives and sales managers.  Organize public and press relations with the media.  Evaluate and implement various event sponsorships (e.g.: Loge at the Molson Centre, the Grands Ballets Canadiens (Nutcracker), the Centre Canadien d'Architecture (CCA), the Cirque Éloize, the Théâtre Juste pour Rire, Suzor-Côté au Musée du Québec, the Gary Kurtz's tour, Les Grands Explorateurs, etc.).  Adapt national advertising and promotions to the Quebec market.  Develop an advertising and promotional partnership with companies that target the same type of clientele so as to increase our visibility (e.g. BMW, Fairmount, Cathay Pacific, Air France, Ailes de la Mode, etc.).  Plan and carry out logistics for participating at trade fairs.  Supervise two assistants.  Supervise a committee of 19 sales managers for strategic planning. From January 1999 to Present (17 years) Director of Marketing and Client Services @  Created and implemented a marketing and communication plan as well as a market survey for the Montreal Hippodrome and for its network of Hippo Club (Paris salon) franchises.  Developed promotional and advertising tools aimed at increasing the business volume of various services. (Paris Mutuel, Service alimentaire).  Worked out partnerships with various related and complementary companies.  Implemented events to increase customer traffic in our establishments. (1998 World Soccer Cup, blood-giving clinics, and shows).  Looked after media placement.  Created TV and radio advertisements.  Supervised printing of advertisements.  Explored new avenues to market products and services.  Developed a database of clients for direct marketing purposes.  Established relationships with the media.  Created internal communication tools.  Analyzed suggestions and complaints, and proposed alternatives and corrective measures.  Managed two graphic artists, a printing staff of four people, and one administrative assistant. From May 1998 to January 1999 (9 months) Marketing Director, Eastern Canada. @  Managed advertising and promotional budget for the Eastern Canada region. (Quebec, New Brunswick, Nova Scotia, Prince-Edward Island, and Newfoundland).  Developed and implemented a provincial marketing plan while keeping in mind the company's national marketing strategy.  Developed promotional and advertising tools to stimulate sales (e.g. a Canadian Hockey Club poster, an aerobic exercise program "Reebox Rendez-vous" broadcast on RDS (French sports network), a gift with product purchases program (GWP).  Established a calendar of promotional events to stimulate retail sales.  Presented the company's marketing strategy to our clients.  Organized public and press relations activities with the media.  Evaluated and implemented different athletic sponsorships (e.g. Josée Lavigueur, David Snively, Bruny Surin, hockey players and amateur athletes).  Adapted advertisements and national and international promotions for the Eastern market.  Developed an advertising and promotional partnership with related companies in order to increase visibility in specific markets.  Looked after media buying and other for our market.  Planned the logistics and implementation of trade fairs.  Created POS merchandising material to facilitate the marketing of our products.  Supervised an administrative assistant and a commercial and technical representative.  Offered marketing support to the sales force such as creating promotions or advertisements for specific clients.  From February 1995 to May 1998 (3 years 4 months) Coordinator - Advertising and Promotions @  Managed the budget for printed ads. Managed the design, production, and distribution of the newsletter Maître Courtier as well as the design and distribution of commercial messages for the media (television, radio, and print).  Developed a computer database to be used for mailings and telemarketing purposes as well as an incentive plan for the sales force.  Planned the logistics for trade fairs (transport, electricity, and setting-up) e.g.: the National Home Show as well as public-awareness radio campaigns and branch openings.  Assisted the marketing vice-president and branch managers with various regional projects in addition to the annual advertising campaigns.  Implemented a computerized system to handle the commercial ads printed within the network.  Supervised the work of two classified ads employees as well as temporary staff.  Provided and distributed marketing information throughout the network.  Made purchases for different marketing projects. (Response and promotional cards, brochures, booths, etc.).  Organized special events. (Golf tournaments, sales convention, Excellence Gala, fund-raising and sponsorship campaigns for the Cerebral Palsy Association).  Sold advertisements in the "Le chef de file" magazine (to make the project self-financing). From July 1991 to February 1995 (3 years 8 months) Marketing @ HEC Montréal From 1989 to 1993 marketing, Administration et gestion des affaires, général @ HEC Montréal Martin Caron is skilled in: Advertising, Marketing, Media Buying, Market Planning, Market Research, Marketing Strategy, Direct Marketing, Event Management, Customer Service, Sponsorship, Internal Communications, Marketing Management, Business Development, Management, Trade Shows

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In a nutshell

Martin Caron's Personality Type

Introversion (I), Intuition (N), Feeling (F), Judging (J)

Average Tenure

6 year(s), 2 month(s)

Martin Caron's Willingness to Change Jobs



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