"True leaders don't create more followers. They create more leaders" Entrepreneurial, level-headed, organized, analytical, determined, diplomatic, well-travelled, curious team leader and empathic marketing and retail executive. Well versed in sustainable business development and brand building of a high profile products. International product, merchandising, marketing, brand and retail management competence. Sufficient in type and temperament based interviewing and recruitment. Experienced staff trainer, coach and facilitator, trained in course design and sustainable staff development. Specialized in organizational and people development as well as sustainable brand management and global strategy implementation.

Vice President Marketing @ - To build the safest and most desired authentic lifestyle and fashion brand for parents in the world. By defining CYBEX as the industry reference regarding child safety, innovation, functionality and design. - Form and establish a global organizational marketing structure a globally operating marketing team and design and introduce all relevant operational processes. - Define key strategic goals and set the brand communication focus for all key markets. - Implement the global retail and trade marketing strategy including staff training and B2C training programs and retail operations within the GB group. - Strategic marketing planning for the overall brand building and positioning. - Overseeing marketing communications, including branding, ATL & BTL communication, PR, advertising, all trade marketing activities and events. - Grow and develop the digital marketing team and enlarge the groups digital footprint. - Manage and guide the internal product marketing, creative services, communications and trade marketing team From October 2013 to Present (2 years 1 month) Bayreuth Area, GermanyHead of Brand Marketing Operations & Event Retail @ - Aligning product marketing, trade marketing, online PR and integrate staff and product training for increased campaign effectiveness and coherent customer experience. - Managing and supporting regional marketing teams in planning, developing and execution of regional and local marketing events and in-store events. - Re-aligning global supplier pool, sourcing and development process which resulted in a 40% cost saving and 50% increased speed to market. - Developing and establishing key brand marketing initiatives such as internal brand training programms and global event retail projects such as Volvo Ocean Race, Formula 1 and Golf. From July 2009 to September 2013 (4 years 3 months) Herzogenaurach / BostonHead of Retail Training & Communications @ - Establishing internal global communications process and platform to improve global reach to store teams and field teams. - Developing and implementing global retail staff training and development curriculum with a focus on brand awareness, selling skills. - Execution of retail training workshops globally in collaboration with local retail teams in all continents and regions (i.e. Korea, Taiwan, Chile, Japan, Australia, USA, Malaysia). - Co-Founder of PUMA University - PUMA’s global talent development program for future staff trainers, senior management. Curriculum includes workshops for brand awareness, personal development, sales and operational training including a global Train-the-Trainer Program (T3). - VOLVO OCEAN RACE 2008-2009: Recruitment, screening and selection of global mobile retail sales team by using innovative type and temperament based selection, communication and coaching methods to build a high performance retail sales team. Result: 45% sales over budget, average mystery shopping score 95% of 100%. From January 2007 to August 2009 (2 years 8 months) International Retail Operations Manager @ - Manage international project teams to successfully develop global retail projects. - Execution of business initiatives to impact regional operational functions and business processes for a fast growing global retail business in the sports lifestyle industry. - Development, implementation and management of international standards, policies and procedures. - Implementation and management of a global mystery shopping program to monitor and manage customer service experience and retail staffing level. - Development and Implementation of efficient communication tools and information platforms. From January 2006 to February 2007 (1 year 2 months) Director Direct Sales & Corporate Design @ - Managing, development and control of CI/CD and a consistent visual appearance of Sara Lee’s leg wear and intimates brands i.e. Wonderbra, Playtex, UNNO and other brands in all channels of communication (fairs, print, online, trade, POS) - General management, P&L and operational responsibility for Sara Lee’s retail operations in central europe 21 mono brand stores and and 5 factory outlets. - Development of retail staff and product and customer service training programs with a sell-thru increase of 35% and sales increase to 22%. From April 2003 to December 2005 (2 years 9 months) Product Manager Calling Card Services @ - Coordination of marketing activities between wholesale distribution, retail operations - Development of business models and for retail and partners. - Maintaining product portfolio in regards to market needs. - Project management of promotions, e.g. Formula One Champions Edition that resulted in a sales increase of 25%. From June 2001 to March 2003 (1 year 10 months) Director Direct Sales & Marketing @ - Personal assistant to CEO and company owner. Administrative and organizational support with strategic and business development projects. - Overseeing and managing refit of PLAYMOBIL FunPark Palm Beach Gardens - Project management of PLAYMOBIL FunPark Orlando including business developing, construction management, recruiting and staffing. - Implementing corporate design and brand standards. Location opened 10.99 - Coordination of marketing activities between wholesale distribution, company retail operations (FunParks), direct sales (mail order/e-commerce, consumer service) - Development of new POP programs for retail and partners. From October 1998 to May 2001 (2 years 8 months) Project manager & Team leader DTP & Interactive @ - Developing interactive PLAYMOBIL CD-Games with licensee UbiSoft. - Implementing company philosophy and brand standards by exploring new media, distribution channels and suppliers. - Project management for launch of PLAYMOBIL-Website and Online Shop. From July 1996 to October 1998 (2 years 4 months) Creative manager International Advertising @ - Setup in-house creative services department. - Creation, implementation and maintaining corporate design standards and applying them to all ATL and BTL marketing and communication materials. - Design and prepress production of print materials. - Providing screen presentations for sales and marketing department. - Planning, conceptualizing and designing event and exhibition presence. From January 1993 to July 1996 (3 years 7 months) Trainee Business Management @ - Coordination of advertising and POP production for company‘s foreign subsidiaries. - Internal department cycle through all relevant business departments i.e. - IT, HR, Sales, Marketing, Procurement, Planning, Production. From January 1991 to May 1993 (2 years 5 months) Advertising assistant @ - Internal training cycle in all tasks of investment goods advertising. - Team support with campaign planning, concept development, creative brief and supplier management. From May 1991 to September 1991 (5 months) Graphic Artist @ - Creation of custom ads for yellow pages and other phone directories. - Manual and electronic type setting fro pre-press production From September 1990 to May 1991 (9 months) Brigade Lieutenant @ - Two years of military service at Technical Airforce Academy Klosterlechfeld, Germany. - Squad leader for ground object security services. - Development and design of military academy training courses i.e. Patriot cruise missile and tactical ground defense operations. From August 1988 to May 1990 (1 year 10 months)

Friedrich-Alexander-Universität Erlangen-Nürnberg From 1990 to 1992 Final secondary-school examinations, English, Geography, Physics, History @ Ohm-Gymnasium Erlangen From 1979 to 1988 Kai Perlinger is skilled in: Retail, Product Marketing, Advertising, Marketing, Brand Management, Business Development, Recruiting, Sales, Public Relations, Coaching, Project Planning, Apparel, Fashion, Visual Merchandising, Merchandising, Leadership, Management, Entrepreneurship, Sourcing