Project Manager, e-Commerce @ From July 2010 to Present (5 years 6 months) Digital Marketing @ From January 2010 to July 2010 (7 months) Client Solutions Specialist, Digital Marketing @ • Manage enterprise SEO and web analytics projects for companies such as InsWeb, Laird, Sypris, and Widen • Create strategic web analytics architecture, implementation and reporting aligned with client goals and KPIs • Consult on the creation of web analytics custom reporting and conduct the QA process, including site tagging, goals tracking, event tracking, conversion funnel steps tagging, on click codes, etc • Manage clients’ search engine optimization campaigns, including keywords research, copy optimization, website assessment and SEO recommendations, link referrals, and internal linking strategies • Analyze data from web analytics and create monthly SEO/paid search reports to provide recommendations on link referrals, indexation level, site optimization, conversion analysis, ad campaign management, and media planning • Successfully implemented paid search campaigns and managed ongoing optimization for clients, such as GE Capital and Duro-Last • Manage media buying and ROI tracking for various paid search/organic search campaigns • Proven track record of researching industry trends and providing strategic recommendations for client’s content development • Troubleshoot web analytics and SEO software bugs and research solutions for process improvement From October 2008 to December 2009 (1 year 3 months) Research Analyst @ • Researched relevant keywords and created templates for Pay Per Click campaign builds • Resolved request from Sales channel for PPC and estimated clicks for various online media • Optimized keywords/adgroups and made SEO reports for online marketing campaigns based on in-depth analysis of E-metrics via web analytics monitoring • Built Pay Per Click accounts and wrote ad copies in Google AdWords/Yahoo Panama/MSN adCenter From April 2008 to December 2008 (9 months)

Master, Marketing Communication @ Illinois Institute of Technology From 2007 to 2009