Experienced entrepreneurial senior executive who is a thought leader in building effective marketing organizations through Market Rollout Strategy, P&L budget management, brand marketing, and ROI focused media optimization. Leverages consumer insights to identify consumer marketing trends while building high performing marketing teams with strong analytics, cross functional experience, and innovation mindset. Creative thinker and business operator who leverages experience from various industries (financial, tech, consumer product, entertainment) in order use marketing effectively as a revenue/profit driver for both startup/high growth and fortune 500 companies. Recognized as an industry leading marketer who leverages the power of big data, programmatic tools (targeting, algorithms), bleeding edge tracking mechanisms and “smart creative” to maximize business revenue. Currently managing a strong team of marketers cross trained on optimizing the marketing funnel: from brand awareness (demand generation, in house media buying capabilities, TV/Outdoor/Radio/Digital Media Optimization) to conversion marketing (online and mobile acquisition, SEM optimization, paid social media, referral and lead generation marketing, online/offline attribution). Functional Areas of Expertise: Acquisition marketing ● Demand Generation ● Financial Forecasting and Modeling ● LTV and Cohort Analysis ● Online and Offline Direct marketing ● Mobile Marketing ● Display Advertising ● Programmatic Buying ● TV/ OOH/ Radio Media buying ● Email marketing ● Customer Segmentation ● Multivariate Testing ● Online Attribution Partnership Marketing, ● Multi-Channel marketing ● Online Analytics ● Referral marketing ● Growth Hacking ● Agency Recruitment and Management ● SEO/SEM marketing ● Creative Team Management ● Web UX/UI

VP of Growth Marketing @ From August 2015 to Present (5 months) Greater New York City AreaSenior Director, Acquisition Marketing @ From August 2013 to Present (2 years 5 months) Greater New York City AreaSenior Director, Customer Acquisition and Restaurant Marketing @ From February 2013 to Present (2 years 11 months) Director of Customer Acquisition and Brand Awareness @ From October 2010 to Present (5 years 3 months) Senior Marketing Manager, Online Acquisition and Digital Loyalty Marketing @ From July 2009 to September 2010 (1 year 3 months) Greater New York City AreaSenior Marketing Manager, Platinum and Centurion Card Marketing @ From May 2005 to June 2009 (4 years 2 months) Greater New York City AreaManager, American Express interactive @ From March 2004 to May 2005 (1 year 3 months) Marketing Manager @ From September 1999 to December 2002 (3 years 4 months) Assistant Brand Manager @ From September 1998 to September 1999 (1 year 1 month) Staff Assistant-Social Secretary's Office @ From 1996 to 1997 (1 year)

BS @ University of Pennsylvania - The Wharton SchoolFinance for Senior Executives, Certificate 2015 @ Harvard Business School Steven Young is skilled in: Digital Marketing, Customer Acquisition, Integrated Marketing, Marketing Strategy, Direct Marketing, E-commerce, Strategy, Email Marketing, Online Marketing, Marketing, Digital Strategy, SEM, CRM, Strategic Partnerships, Social Media Marketing