• Highly productive B2B and B2C marketer with 10 years of software experience managing demand generation campaigns and online marketing initiatives for small business, enterprise customers and start-up environments. • Expert at identifying opportunities and turning insights into actionable strategies and holistic programs that maximize inbound qualified leads. • Specializing in lead generation/acquisition, email marketing, marketing automation, strategy, analytics, PR, SEM/advertising, SEO and content development, and social media.

Senior Marketing Manager @ - Demand Generation / Lead-Customer Acquisition Programs - Marketing Automation Systems: Hubspot, Pardot, Marketo - Communications, Email Marketing, Branding, PR - Website Strategy, SEO, Messaging and Content Development, Multi-Media - SEM, PPC Campaigns, Google Adwords, Retargeting, Media Advertising - Social Media, Blogging From May 2011 to Present (4 years 4 months) Oakland, CASenior Email Marketing Manager @ From February 2011 to May 2011 (4 months) Senior Marketing Manager @ Head of Marketing for a past top 10 Internet real estate technology company. Set the Marketing strategy, managed the budget, tackled priorities and worked cross-functionally. SOCIAL MEDIA * Won WebAwards for “Outstanding Achievement” in 2008, 2009, 2010 as the founder, head author & editor of the HomeGain Blog. * Created & managed accounts & ads on Facebook, Twitter, Digg, LinkedIn & other key social networking sites. ACQUISITION AND RETENTION PROGRAMS * Aquired 3,000+ customers (gross) and 15% (annually) of a $250MM sales goal via email & web campaigns, including social media & SEM / paid search. * Increased average acquisition email open rate by 50% via A/B testing, segmenting, targeting, driving creative direction. * Improved customer satisfaction by 35% by launching a series of programs for Sales & Client Services that cultivated & retained customers. EMAIL MANAGEMENT AND ONLINE COMMUNICATIONS * Controlled corporate email system, closely monitoring a database of 5MM subscribers, email best practices, email reputation with ISP’s & domain white listing. * Doubled open rates of customer emails to 35%+ and increased CTRs by segmenting, testing & improving deliverability. BRAND MANAGEMENT AND PUBLIC RELATIONS * Increased web leads by 500% and doubled traffic through SEO by launching a new website with a brand refresh (logo, tag line, messaging). * Founder of "Max" the gorilla, a branded icon that became the face of the company. * Boosted brand awareness 100% by developing relationships with reporters and bloggers; strategically positioning press releases & results of quarterly surveys/market research. * Launched a branded Green Real Estate campaign. EVENTS AND MULTI-MEDIA * Increased visibility of company by promoting & conducting webinars with 100+ participants. * Strengthened customer relations and achieved 10% higher customer results by organizing annual event. * Achieved 8% sales increase by organizing all logistics for trade shows. From November 2005 to November 2010 (5 years 1 month) Marketing Manager @ Drove marketing communications for a rapidly growing global Human Resources organizational charts software company. * LEAD GENERATION – Increased monthly software sales by 20% and grew customer base 20% larger by launching global email and print campaigns, and initiating a weekly sales webinar. A/B tested and tracked results. * COMMUNICATIONS – Substantially improved email communications by implemented the company’s first email system, and rolling out emails to customer base, international emails and newsletters. Developed white papers, case studies and product data sheets. * PRODUCT MARKETING – Built and executed launch plans across different partners and segments. Communicated and promoted each software release. Identified and tested new ways to enhance customer experience. Launched enterprise solution. * BRANDING – Collaborated cross-departmentally to develop company image. Strategized new product lines. From September 2004 to November 2005 (1 year 3 months) Marketing Account Executive @ Provided consulting services to Fortune 500 companies in the technology industry, including Cisco Systems, 3COM and KPMG via a full-scale marketing agency. * COMMUNICATIONS – Managed hundreds of direct mail campaigns from start to finish, coordinating design components, hard mail production, list strategies, success rate tactics and analysis of results. * BRANDING – Increased brand awareness of world-wide programs by developing online and printed marketing materials, emails and newsletters. Translated heavy technology-based product descriptions into marketable messages. Conceptualized and steered graphic design and messaging to present to clients. * EVENTS – Organized trade shows for clients – booth properties, collateral, on-site logistics, promotion. From August 2000 to August 2004 (4 years 1 month) Marketing Manager @ Drove sales and marketing, and managed a fast-paced jewelry store within a chain of stores in California and Hawaii. * MARKETING – As the company’s first official Marketing Manager, I increased store sales by 20% by creating the company’s first-ever website, in-store and external promotions, and email and phone campaigns. * SALES – Achieved demanding daily store sales goals (and personal goals) by training and motivating a staff of four using Corporate’s sales techniques. Provided daily reports of sales and competitive analysis. * MANAGEMENT – Assisted with the buying of products. Negotiated leases. Partnered with vendors. Responsible for general inventory, bank deposits, overall store location. From July 1997 to June 2000 (3 years)

Bachelors, Business / Marketing @ University of Massachusetts, Amherst From 1993 to 1997 Jessica Gopalakrishnan is skilled in: Online Marketing, Social Media, Online Advertising, Marketing, Product Marketing, Marketing Communications, Salesforce.com, Marketing Strategy, Email Marketing, Social Media Marketing, Lead Generation, Digital Marketing, SEO, Google Analytics, SEM, Account Management, SaaS, Strategy, Sales, Integrated Marketing, B2B, PPC, Facebook, Advertising, Public Relations, Management, Press Releases, Strategic Partnerships, Leadership, Creative Direction, Web Analytics, Blogging, Demand Generation, E-commerce, Enterprise Software, CRM