Umberto Castaldo's Email Addresses & Phone Numbers

Creative Strategy Director and Innovation Lead @ OMD Worldwide Partner with clients across OMD to develop creative and digital solutions enabling brands to better understand, communicate and engage with their audience, tell their stories and deliver optimal consumer experiences Select Clients & Engagements ❑ Ray-Ban: End-to-end creative and brand communications planning, integrated media strategy, content development and...

Creative Strategy Director and Innovation Lead @ OMD Worldwide Partner with clients across OMD to develop creative and digital solutions enabling brands to better understand, communicate and engage with their audience, tell their stories and deliver optimal consumer experiences Select Clients & Engagements ❑ Ray-Ban: End-to-end creative and brand communications planning, integrated media strategy, content development and distribution ❑ Eli Lilly: Digital transformation & customer engagement design lead, Innovation strategy ❑ Boots Cosmetics Portfolio: Creative strategy, digital & social strategy, 360-degree campaign development, and management ❑ GE: Comms Planning, creative media & emerging platforms From May 2016 to April 2018 (2 years) Greater New York City AreaSenior Brand Strategist @ Straightline International Partnered with C-suite clients of organizations undergoing moments of significant business transformation to align brand strategy with business objectives. Led development of new brand positioning, visual and verbal rebranding and messaging strategies for publically traded brands in the retail, e-commerce, wellness, and technology categories.Created employee branding approach and established internal and external communication platforms which helped increase employee morale and retention, as well as support new employee recruitment effort for respective clients. Responsibilities: Corporate Re-branding, Brand Strategy & Positioning, Brand Identity Development From July 2014 to April 2015 (10 months) Greater New York City AreaDirector of Strategy NY (Studio Senior Lead) @ Deloitte Digital At Deloitte I develop and implement strategies that inform customer experiences, marketing strategies and brand identities around customer needs to deepen relationships, increase loyalty and grow businesses.Responsible for managing a team of multidimensional analysts and consultants, Lead strategy across various engagements, partnering with diverse teams of designers, creatives, analysts, coders, engineers, and operations management. A few highlights:- Pitched, won and launched Mountain Dew GameFuel with its first national campaign- Strategy Lead on Campari portfolio of dark spirit brands- Developed & implemented the strategy which helped an iconic kitchen & bath manufacture launch go DTC Greater New York City AreaStudio Lead @ Deloitte Digital From April 2018 to June 2019 (1 year 3 months) Greater New York City AreaAssociate Director of Innovation, Strategy and Partnerships @ OMD Worldwide Recruited to OMD to help build, grow and manage a media innovation team for the GE business. Successfully launched a series of award-winning creative programs leading integrated communications planning, content strategy & creative media strategy. After a year of being dedicated to the GE business expanded to work across agency client portfolio.Awards: Cannes Lion & Grand Prix, Adweek Media Plan of the Year, Gold Clio, Webby's Best Use of Content, MediaPost Creative Media Award, #1 Podcast on iTunes Responsibilities: Integrated Marketing Strategy, Communication Strategy, Digital Strategy, Content Strategy, Creative Media Strategy and Development, Innovation Strategy, Strategic Brand Partnerships, Emerging Media From April 2015 to May 2016 (1 year 2 months) Greater New York City AreaCreative Strategist | Brand Strategist @ Berlin Cameron Helped clients redefine their brands, transform their communication strategies, and leverage their marketing strengths to create product and service extensions and innovations. Influenced new product attributes, built competitive strategy, led brand positioning, and developed communication strategies.Proactively identified new opportunities for client growth, through new media platforms, content strategies, digital initiatives and new product launches.Responsibilities: Branding, Communications Strategy, Consumer Research, Creative Strategy, Consumer Experience Strategy From June 2011 to July 2014 (3 years 2 months) Greater New York City AreaGrowth Marketing Manager @ Oasis Hospitality Corp Supported community management efforts across Facebook, Twitter, Instagram, platforms. Created and executed monthly social media content strategies. Developed Email marketing creative and managed CRM, SEO and SEMResponsibilities: Social Media Content Creation From April 2009 to June 2011 (2 years 3 months) Hudson Valley New York