Profile: Highly strategic and effective marketing executive with more than 20 years of experience developing core global and domestic brands, new products, and shopper marketing / category reinvention initiatives. Creates new and builds existing brands in competitive markets and categories by launching breakthrough product innovation and marketing communications. Engaging and energetic management style with a track record of building and retaining highly motivated teams. Highly successful in identifying, creating, and capitalizing on, new product, consumer, shopper, and customer opportunities, to drive accelerated growth. Management Expertise: •Domestic and International Marketing Strategy Development •Advertising Creative / Media Plan Development and Execution •New Product Development and Execution (insight to commercialization) •P&L Management •Consumer and Shopper Insight Development •Integrated 360o Marketing – Traditional Media to Digital, Social, and Proximity Marketing •Domestic and International Key Customer and Consumer Ideation / Product Development •Transformational Retail and Shopper Marketing Platform Development •Talent Recruitment, Development, Motivation, and Retention •Strategic Pricing and Promotion Development

Vice President Marketing @ Responsible for core Brand Growth, Innovation, and Consumer Insights development, as well as establishing enhanced strategic focus and marketing competencies. . From April 2013 to Present (2 years 9 months) Charlotte, North Carolina AreaSenior Director Global Marketing @ Responsible for driving consumer, shopper, and customer intimacy into the $6B+ J&J Global Skincare Business, by generating insights and developing innovative products, 360o shopper and retailer marketing platforms and communications to win in markets throughout the world, and deliver sales volume and market share objectives. From February 2011 to March 2013 (2 years 2 months) Brand Management Team Director - Premium Chocolate (Dove® Brand) @ Responsible for the development and execution of the entire US Premium Chocolate Brands Portfolio’s Marketing strategy, delivery of the full Brand Management Team (BMT) P&L, and providing Strategic Direction for the Global Premium Dove® Chocolate business. From July 2007 to January 2011 (3 years 7 months) Marketing Director - Innovation and New Products @ Responsible for the development of a pipeline of new products and business models to sustain growth and profitability within the entire Mars Chocolate US portfolio. From April 2005 to June 2007 (2 years 3 months) Senior Brand Manager - M&M’S® Brand @ Responsible for all aspects of the development and Launch of New Products within the US M&M’S® Brand Franchise . From September 2002 to March 2005 (2 years 7 months) Brand Manager - Snickers® Brand @ Responsible for the development, coordination, and execution of the strategic marketing plans (one to five years out) necessary to produce industry leading growth and share for the SNICKERS® Brand. From September 1999 to August 2002 (3 years)

MBA, Focus on Marketing and New Product Development @ Rensselaer Polytechnic Institute - The Lally School of Management and Technology From 1996 to 1998 Certificate in Management, Business Administration and Management @ University of Virginia - Darden Graduate School of Business Administration From 1996 to 1997 BS, Business @ Montclair State University From 1984 to 1988 Eric Wal is skilled in: Marketing Strategy, Category Management, Sales Management, Product Management, Product Development, Shopper Marketing, Consumer Insights, Shopper Insights, Marketing Communications, Syndicated Data Analysis, New Product Ideation, Product Launches, Consumer Products, Food Industry, Advertising Development and Evaluation