Welcome to my LinkedIn profile, I'm a PPC & Biddable Media professional with 7 year experience across Australia, United Kingdom, Germany & Italy. I have an excellent track record in Direct Response Performance Advertising, PPC, Social Media, Analytics and SEO. I'm more than happy to share my expertise with you in Ad-Serving technologies, Tracking Analysis, User Experience and Performance-based Advertising with a strong ROI focus. Specialties: ✔ Search Engine Marketing (Google Adwords, Bing) and Search Engine Optimization ✔ Social Media Advertising (Facebook and Twitter) ✔ Web Analytics (Google Analytics and Adobe Site Catalyst) ✔ Conversion Optimization (Google Analytics Content Experiments and Adobe Test&Target) ✔ Display Advertising and Retargeting (Dataxu, Criteo, AdRoll, MyThings, FBX) ✔ Self Serve Advertising Platforms (DFA, Adobe AdLens - previously known as Efficient Frontier) ✔ E-mail marketing ✔ Affiliation Platforms (Zanox, Tradedoubler, ...)

Group Lead @ •Managing search strategy and activity on Google, Bing, Baidu, Sogou, 360, Naver, Daum, Yandex and Yahoo Japan •Supporting the strategic proposition and delivery of social campaigns across Facebook, Twitter, Weibo •Directly managing 10 people across a number of different PPC and biddable teams, from junior analysts & media executives to team leads •Responsible for team development, client management, resource allocation and client strategy •Working with international clients running global campaigns across ecommerce and branding From June 2014 to Present (1 year 7 months) London, United KingdomDigital Advertising Manager Europe @ •Direct management through Adobe Media Optimizer (previously Efficient Frontier) of pan-European campaigns appointed for generating engagements between users and the C&A brand across digital media channels (Facebook, Twitter, YouTube) •Direct management of digital media campaigns in behalf of each C&A online shop (right now 8 online shops all over Europe) to meet performance marketing KPIs (number of orders and cost per order) •Coordination of all activities appointed for ensuring a proper tracking of campaigns through Analytics tools (Google Analytics, Socialbakers, Adobe Site Catalyst) with corresponding definition of KPIs and weekly/monthly reporting •Acting as an internal consultant for performance marketing activities, in coordination with the ecommerce country managers, leveraging on the experience I have been able to build along my previous working experiences From February 2013 to May 2014 (1 year 4 months) Cologne Area, GermanyOnline Marketing Manager @ •Direct management of PPC campaigns (Google Adwords and Bingads) •Direct management of SEO activities, including monitoring of rankings, developing of content, link building activities and deals appointed for increasing rankings for top keywords •Direct management of affiliation and email marketing campaigns through Zanox, Tradedoubler •Management of display RTB campaigns and retargeting activities through Criteo, Dataxu and Google Display Network •Controlling onsite performances through Google Analytics and responsible for implementing an attribution model allowing to optimize the media mix across different digital media channels; responsible for conversion optimization and setup of content experiments through Google Analytics (A/B and multivariate testing) From March 2011 to February 2013 (2 years) Milan Area, ItalyProduct Marketing Manager @ •Product manager with full P&L responsibility for all activities related to the management of Bingo •Management of agencies handling direct response acquisition activities (PPC, Affiliation, Display, Retargeting) and SEO •Responsible for defining all loyalty activities (VIP system and other specific promotions like progressive bonuses a tell-a-friend scheme) •Responsible for defining the overall CRM strategy, including system notifications and newsletter From April 2010 to March 2011 (1 year) Milan Area, ItalyWeb Product Manager @ •Management of SEO and SEA campaigns •Product owner for all development activities related to the website (scrum development methodology) •Controlling and tracking of co-marketing and affiliates activities through Microsoft Atlas •Country lead within an International project aimed at increasing the efficiency of operations across the European branches of the company From June 2007 to April 2010 (2 years 11 months) Milan Area, ItalyWeb Development Assistant - Content Editor @ •Update and provide content for listings •SEO activities to improve the rankings of meta-search engines •Business Development appointed for selling web display placements •Supporting offline marketing activities (see Italian Week organized in Brisbane – Australia) From December 2006 to May 2007 (6 months) Brisbane, Australia

Master's degree, Marketing/Marketing Management, General @ Università Ca' Foscari di Venezia From 2001 to 2006 Languages @ Liceo "G.B. Brocchi" From 1996 to 2001 Alessandro Battaglia is skilled in: SEM, Web Analytics, SEO, Social Media Marketing, E-commerce, Digital Strategy, Digital Marketing, Digital Media, Online Advertising, Online Gaming, Online Lead Generation, Online Reputation Management, Social Media Measurement, Web Content, Website Development