Professional skills include: outstanding writing ability; comprehensive strategic communications, planning skills (including research and evaluation); media relations experience, including: plan creation and presentations; customer response programs/surveys; social media marketing and integration; proficient in MS Office and Adobe InDesign; exceptional skillset and experience with Adobe Photoshop and Illustrator; extensive knowledge in the areas of research, social media, strategic planning, critical thinking and building long lasting client relationships.

Area Director @ We produce private, custom community publications for some of the most affluent neighborhoods around the country. Our mission is to turn neighborhoods into communities. Because our residents are directly involved in our publications, we offer businesses the ability to capture the eyes of some of the most sought after residents in town. We offer a truly unique and fresh approach to marketing to the affluent market. Our growth is reflected by the fact that in 2012 we were recognized as part of the Inc 5000 for the second straight year. It is my passion to grow and build relationships within the communities we work with. From March 2014 to Present (1 year 6 months) Aledo, TXAccount Executive @ • Independently manage four client accounts. Specifically: • Responsible for new lead generations and conversion • Writing and executing marketing plans. • Production of newspaper ads, brochures, outdoor signs, television/radio scripts, internet banners and other collateral. • Planning and managing budgets. • Managing traffic of advertising placed with various media and communicating with clients. • Creating job tickets and purchase orders, vendor relations, price quotes. • Maintaining a working knowledge of applicable software and computer programs. From November 2013 to April 2014 (6 months) Fort Worth, TexasFashion Editor @ • Responsible for planning and pitching all style features. • Creatively executes fashion shoots and studio set to communicate intended brand image. • Executes visual and verbal components of style features, working closely with the Executive Editor. • Composes all written content in the monthly style features. From August 2012 to December 2013 (1 year 5 months) Fort Worth, TexasPublic Relations Coordinator @ • Responsible for planning and facilitating store sponsored events. (25-1,200 attendees) • Coordinated 50+ events that surpassed the given sales goal by a minimum of 15%. • Built and improved relationships with vendors, businesses, and non profit organizations in the DFW area. • Worked with Department Managers to find new and innovative ways to reach clientele. • Created and maintained an organizational system for all published features and mentions. • Utilized press & media kits from all vendors and businesses to plan events. • Created weekly email marketing campaigns targeted for promotions and used to increase sales. • Worked with local press contacts for features (i.e.: 360 West Magazine, Fort Worth, Texas Magazine, Indulge Magazine, and Virtuoso Magazine). From 2011 to 2012 (1 year) Fort Worth, TexasRegional Manager @ • Responsible for development of Texas expansion office. - Lead/close ratio 50% - On-site sales ratio 98% • Planned and implemented product, marketing, and sales plan for targeted demographic in DFW area. • Created a log detailing status updates on sales and client retention sent bi-weekly to the CEO. • Implemented new marketing efforts to reach clients i.e. social media advertisements, client retention program. • Developed PowerPoint training sessions for a team of agents promoting growth and success. From 2009 to 2011 (2 years) Fort Worth, Texas

Bachelor of Fine Arts (BFA), Fashion & Retail Marketing @ The Art Institute of Fort Worth From 2010 to 2013 Retail Marketing @ Texas Tech University From 2008 to 2009 Callie Johnston is skilled in: Editorial, Magazines, Copy Editing, Journalism, Blogging, Publications, Feature Articles, Editing, Press Releases, News Writing, Building Relationships, Team Building, Business Communications, Strategic Communications, Social Media Marketing, Time Management, Public Relations, Advertising, Email Marketing, Marketing, Social Media, InDesign, Photoshop