Results-driven and visionary Senior Marketing Executive offering 15+ years of successful experience for various industry-leading companies. Proven ability to develop and lead multi-channel marketing campaigns that accelerate revenue growth, build brand awareness, expand market share, and increase profitability. Effective in Internet marketing and creating broad range of marketing materials to promote a company’s image in highly competitive
Results-driven and visionary Senior Marketing Executive offering 15+ years of successful experience for various industry-leading companies. Proven ability to develop and lead multi-channel marketing campaigns that accelerate revenue growth, build brand awareness, expand market share, and increase profitability. Effective in Internet marketing and creating broad range of marketing materials to promote a company’s image in highly competitive markets. Strong ability to build enthusiasm around object of marketing. Dynamic leader well versed in managing multiple projects simultaneously in a timely and cost-effective manner. Insightful in analyzing consumer and market trends to determine strategies that drive business results. Polished communicator with exceptional rapport- and relationship-building skills.
Database Marketing, Circulation Strategy,Project Management & Leadership, New Business Development, Sales Cycle Management,CRM, Internet Marketing, Sales Support, Market Positioning & Analysis, Customer Needs Assessment, Product Marketing & Launch, New Market Penetration, Customer Segmentation, Sales Forecasting, Negotiation Skills,High-Impact Presentations, Vendor Management, Customer Loyalty & Satisfaction, Cross-Functional Leadership,Team Building / Management, Corporate Messaging & Representation, Detail & Deadline Oriented, Database Management, List Managment, List Procurement
Manager Campaign Operations @ Responsible for the to develop the business engagement processes and create strategic roadmaps for engagement with business units and strategic programs for direct mal, email, POS, and telemarketing. Utilizing the insights from marketing effectiveness reporting and customer intelligence reporting to adjust the contact strategy, targeting and segmentation to meet acquisition, penetration and reactivation objectives for existing and prospective customers. From September 2012 to Present (3 years 4 months) Sr. Direct Marketing Manager @ Responsible for the development & execution of the contact strategy for catalogs, direct mail, email, sales trigger-based and event marketing activities. Utilizing the insights from marketing effectiveness reporting and customer intelligence reporting to adjust the contact strategy, targeting and segmentation to meet acquisition, penetration and reactivation objectives for existing and prospective customers.
Lead the development and execution of annual circulation plans for acquisition, penetration and reactivation activities across commercial, government, education and healthcare segments. Contact plan development includes the following components: strategy, testing, segmentation, list selection, budgeting and execution.
Manages team of direct marketing analysts in preparing optimized contact strategies. Manages quality & accuracy of campaign development in the Unica Campaign platform. This includes more than 1400 annual catalog, direct mail, email, sales facing activities.
Oversees the development of a learning agenda across all segments direct marketing activities and implements test/control design into campaign execution. Utilizes marketing campaign performance results to update contact strategy and targeting based on test results.
Manages $2M budget for list sourcing across all segments for prospect list names (for print, email & telemarketing) & overlay data elements (like title, employee size and vertical). Directly manages the List Broker relationship to ensure timely & and cost-effective list sourcing to meet the segment circulation plans. Includes research list of sources, audits of list buys, preparation of list performance analysis for list sourcing optimization, and negotiation of usage agreements.
Responsible for collaborating with internal teams and outside vendors to implement contact strategies against annual circulation plans.
Collaborates with key stakeholders to provide thought leadership on Direct Marketing best practices From July 2008 to October 2012 (4 years 4 months) Sr. Database Marketing Manager @ Coordinate staff and vendors in the design, development, and improvement of marketing database systems for all channel of direct marketing.
Manage internet marketing expansion initiative which entails email targeting, home page personalization, search engine partnerships, affiliate marketing and mining prospect email opportunities.
Extensive Project Management adding new system feeds and expanding database functionality.
Management and design of testing process for all direct marketing channels including email, telemarketing, direct mail, package stuffers and invoice stuffers.
Optimize circulation channels through implementation of model and refinement of targeted select criteria. From February 2005 to July 2008 (3 years 6 months) Manager Strategic Marketing & Product Manager @ AS MANAGER OF STRATEGIC MARKETING:
Exceeded product goal and reduced expenses by 30% by implementing effective marketing campaigns in various channels including call center, direct mail, service email, and Internet sites.
Responsible for the collaborative development and execution of annual Marketing plan, resulting in product growth, cost reduction, and dynamic communication strategies.
Greatly improved customer retention through segment analysis, targeted testing strategies, database and system development and response analysis.
AS PRODUCT MANAGER:
Managed several product lines including Balance Transfer, Cash, and Sales and Activation.
Increased company sales by $6 billion annually by implementing highly effective compensation programs for telemarketing and customer service call centers.
Achieved record growth of Balance Transfer volume (from $1.8 billion to $18 billion within 24 month period) while simultaneously increasing profitability. From September 1996 to February 2004 (7 years 6 months)
Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services @ Lake Forest Graduate School of Management From 1993 to 1995 Alice Klimek is skilled in: Marketing Strategy, Cross Channel Marketing, Email Marketing, Direct Marketing, Cross-functional Team Leadership, Database Marketing, Product Marketing, Circulation, Marketing Management, Customer Retention, Customer Acquisition, Circulation Planning, Contact Strategy, Unica Affinium Campaign, Unica Campaign
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