Entrepreneurial, results and project driven International Marketing/Business Development Executive with proven track record of producing financially sound negotiated outcomes
Specialties: Strategic Mergers/acquisitions/divestitures, New Product Introductions and other Marketing initiatives to boost volume and profit
Mgmt. Style: Coaching/mentoring with hands-on/off - as needed
VP Communication, Training and Business Development @ 1) Sponsored creation of New Communication platform including new web-site with PIM, communication guidelines and Sales Presentation Tool
2) Led spin-off of 1/3 of Fläkt Woods and successfully sold Global Infrastructure & Industry (GII) at 193 MEUR to large trade buyer.
3) With CEO identified superior EXIT STRATEGY through competitive benchmarking leading to significant structural change. Implemented Jan. 1, 2011.
4) Negotiated and completed acquisition of a Finnish Residential Ventilation Company in ‘12 with option elements. Value creation of 6m euro EBITDA
5) Spun off non-core Symor business in 2011.
6) Led Team who created web based and physical training for European Sales force from scratch incl. technical and soft training in 2010 – “FW Academy”
7) Identified, negotiated & completed acquisition in ‘09 of strategically important Indian HVAC player (paid 40% less than original target price - led Team of 6). From July 2008 to Present (7 years 4 months) Geneva Area, SwitzerlandPresident/Owner @ 1) Created two Real Estate Agencies from Scratch.
2) Achieved # 1 and 2’nd rating for outstanding monthly achievement (Highest monthly Sales compared to all other Laforêt Agencies nationwide in France) From February 2001 to June 2008 (7 years 5 months) Avignon Area, FrancePresident Merrild Denmark @ 1) Re-positioned coffee brand through new TV copy, labelling, packaging and case configuration following in-sights research.
2) Grew Danish market share from 24% to 27% while increasing profitability
3) Doubled share and EBITDA in the Baltics From April 1998 to June 2000 (2 years 3 months) koldiBoard member @ From 1999 to 2000 (1 year) Copenhagen Area, DenmarkMarketing Director/Controller Europe @ From 1997 to 1998 (1 year) Headquarter West Drayton, LondonMarketing Manager @ 1) Pioneered Pringles as world brand through European market analysis, lead market selection and implementation
2) Recommended Sweden as lead market and launched Pringles achieving world record share & profits. Full P&L responsibility in Sweden and later P&L for Pringles in Taiwan; grew volume 50% & doubled profit and South Korea: grew volume more than 35% and increased profit 70% over a two year period.
3) Set-up test market in Japan (Fukuoka) for Pringles including TV copy - later rolled out nationally
4) Responsible for recruiting at INSEAD from 1991-1993 From 1989 to 1997 (8 years) Geneva Area, SwitzerlandJunior Associate @ From October 1987 to June 1988 (9 months) Copenhagen Area, DenmarkMarketing Coordinator, Area District Manager, Sales assistant @ During full time studies progressed from Sales Assistant to Marketing Coordinator of Norsk Hydro's 150 gazoline stations in Denmark reporting to the VP of the division From June 1983 to September 1987 (4 years 4 months) Copenhagen Area, Denmark
MBA, Master of Business Administration @ INSEAD From 1988 to 1989 Cand. Merc./M.sc. (econ.), Finance and Strategy @ Copenhagen Business School From 1982 to 1987 Baccalaureate, Mathematics & Physics @ Kildegaard Gymnasium From 1970 to 1982 Torsten Sondergaard is skilled in: Negotiation, Business Strategy, International Business, Mergers, Entrepreneurship, Sales, Leadership, Business Development, Business Planning, New Business Development, International Marketing, Management Consulting, Product Development, Competitive Analysis, Contract Negotiation, Change Management, Marketing Management, International Sales, Budgets, Product Management, Product Marketing, Marketing Strategy, Management, Sales Management, Marketing, P&L Management, Analysis, Key Account Management, B2B, Market Analysis, FMCG, Real Estate, Cross-functional Team..., Strategic Planning, Market Research, Forecasting, Mergers & Acquisitions, Strategy, Project Management, Start-ups, Project Planning, Marketing Communications, Brand Management, Contract Management