A multinational automotive professional with 28 years of experience, whereof 18 years at Senior Management and Board level. My extensive and broad experience stems from General Management, Retail Network Strategy & Management, Marketing, Sales, Product Strategy and Planning from all industry levels, i.e. Retail, National Sales Company, Regional as well as OEM Central operations being stationed in seven different countries. I possess a high level of integrity and am strong in direction setting as well as have proven track record in a change process being able to build strong teams and execute change. Through my personal commitment for the set objectives and my passion, I am able to empower people to go for the extra mile.
Demanding high standards to support the achievement of strategy and business plan. Result-orientated, executing on key priorities. Proven skills in creating successful strategies, business plans and implementing them by understanding people, business processes and customer needs. Highly committed towards set goals and disciplined in executing them. Competent, logic and innovative thinker. Taking accountability and responsibility. In making decisions, thinking through the short- and long-term consequences for the organization, business environment and people.
Listening with the intent to understand others and have the ability to communicate complex matters in a simple, understandable and in a persuasive way to both individuals and groups. Actively seeking feedback and giving feedback, both positive and negative. A strong team leader and motivator, getting people along.
Director Retail Network Development @ Initiating, developing and implementing a new pan-EU new dealer agreement and new dealer standards across Europe.
Successfully conducting a major retail network restructuring in Germany and negotiating with the German Kia dealer association the new dealer agreement and new standards in three months, whereas having terminated the entire German retail network with one-year notice and enforcing final termination of almost 40% of the network.
Development and implementation of a Retailer System Strategy, consisting of a new technical infrastructure and an integrated and interfaced@retail dealer communication platform for managing and measuring the sales process.
Successful acquisition and implementation of 175 new dealers, i.e. turning over ~ 50% of the entire network within three years. From July 2011 to Present (4 years 6 months) Frankfurt Am Main Area, GermanyDirector Sales @ From June 2013 to January 2015 (1 year 8 months) Managing Director @ Manufacturer-owned (Volvo Cars) dealership with three locations in the greater Helsinki-area, 300 employees with a turnover of € 130 Mio, 7000 sold vehicles pa. National market share achieved and maintained at 7%. From August 2010 to June 2011 (11 months) Dealer Development Manager @ Consultant Retail Network Development From April 2010 to May 2010 (2 months) Regional Manager Europe & Russia @ Re-launching, developing and managing all HUMMER-operations in Europe and Russia following the sale process pursued but not completed by GM. From May 2009 to March 2010 (11 months) Director Retail Network Development & IT @ Definition a new pan-EU retail network Blueprint and supporting the markets in acquiring the new dealer network.
Development and application of a cross-functional Dealer Appointment and Management Process, enabling a fast start-up and hence, ramp-up of the dealer’s business.
Development and implementation of new dealer standards, incl. Corporate Identification Program and Compliance Measurement Process.
With the objective of having a viable Retail Network, development and enforcement of a Dealer Business Case, a 5-year business plan addressing all aspects of dealer operations.
Leading and managing all legal matters with regard to Distributor and Authorized Repairer Agreements.
Development and implementation of a Customer Satisfaction Program for Sales and Aftersales.
Development and implementation of a Sales Training concept and program.
Managing roll-out of new IT technical infrastructure and applications.
Interim Managing Director Cadillac & Corvette HUMMER Deutschland GmbH and Austria. From December 2004 to April 2009 (4 years 5 months) Consultant Product Planning @ Development of a product and pricing strategy, role and positioning of each model within the engineering and cost frames.
Development of a Brand Development & Management Plan.
Development of a Network Development Plan
Created a product program via benchmarking competitors as Porsche, Ferrari, Maserati etc.
Worked with an external design studio with regard to exterior design. From April 2004 to November 2004 (8 months) President @ Group President of a privately owned company consisting of five legal entities performing both wholesale (1. import of honda motorcycles, marine engines and power products, 2. import of Polaris snowmobiles and ATVs and 3. import of Ligier moped-cars) and retail (1. largest motorcycle retailer in finland and Estonia with four sites and 2. boat and marine engine retailing with two sites). Company turnover € 75,0 Mio with 120 employees. From July 2003 to March 2004 (9 months) Director Retail Management @ Managing the transformation of the Retail Network and Mazda Motor Europe into the forthcoming (BER 1400/02) Block Exemption Regulation during a period of aggressive and successful volume growth as well as ensuring alignment of all Retail Management matters within Ford of Europe (member of the pan-EU Executive Group).
Development of new Distributor and Authorized Repairer Agreements for Europe.
Development of a new Business Management System/Composites enabling to analyze and improve dealer profitability and business efficiency.
Development of new Dealer Standards linked with a new margin structure.
Development and coordination of Customer Satisfaction Improvement plans. From September 2001 to June 2003 (1 year 10 months) Director Innovation Platform @ Defining and implementing new organizational structure for this newly established function.
Development of a Global Retail Network Strategy addressing the complexity multi-branding vs. business viability in a brown-field situation.
Development of a Network Strategy for the BER 1400/2002
Development of a Re-launch Plan of Alfa Romeo into the US.
Development of Retail Standards for Fiat, Alfa Romeo and Lancia. From October 2000 to August 2001 (11 months) Regional Director Network Development DACH @ From January 2000 to September 2000 (9 months) Vice President Product Strategy @ Implementation of a global Strategic Pricing Process, enabling an improved global control and overview price positioning as well as more accurate financial planning.
Interim Commercial Project Manager for the former Volvo S40/V50/C30 Program. Lead the work in deciding vehicle design direction, planned and managed with the Product Development Team the consolidated business case and volume calculations.
Pre-study Commercial Project Manager of the successful Volvo XC90 Program.
Managing the commercializing of Telematics within Volvo Cars via the Total Integrated Offer project plan.
As VP Product Strategy, owner of the strategic global pricing process and price positioning, content and coordination of product commonality, denomination strategy, role and positioning of all cars, marketing platforms and development of the extended offer (total integrated offer). Managed as Interim Commercial Project Leader the current S40/V50/C30 and the pre-study of the XC90 SUV-project through addressing all above matters as well as program volume planning, commercial input into vehicle design process etc. From January 1999 to December 1999 (1 year) Director Network Development (until June 1996 also Tourist, Diplomat & Military Sales) @ Designing and successfully implementing a major Retail Network restructuring of Volvo Cars Germany.
Terminated 160 dealers, whereas the sales volume grew per Dealer Owner with 105% (108 to 215 units) and per Point of Representation with 40% (95 to 136 units).
As a member of a pan-European Team, developed a new pan-EU Dealer Margin Structure for Volvo Cars Europe. Improvement of dealer ROS in Germany from 0,7% to 1,2%. Regional Network Director Germany / Switzerland / Austria.
As a member of a pan-European Team, created and developed pan-EU Dealer Standards for Volvo Cars Europe as well as managed a pilot in Germany. From February 1995 to December 1998 (3 years 11 months) Area Sales Manager @ Area Sales Manager for Middle-East, South- and Central America From May 1994 to January 1995 (9 months) Sales Manager Tourist & Diplomat Sales @ From January 1992 to April 1994 (2 years 4 months) Sales Manager @ Sales Manager UK, Eire and Portugal From October 1990 to January 1992 (1 year 4 months) Sales Representative @ Sales of new and used cars and NSC-owned subsidiary.
Tourist & Diplomat Sales incl. sales into Russia. From January 1987 to September 1990 (3 years 9 months)
MBA @ Brunel University LondonMBA @ Henley Management College Tom Ring is skilled in: Retail Network Development, Automotive, Sales Management, Marketing Strategy, Business Planning, Business Strategy, Negotiation, Automobile, Automotive Aftermarket, Vehicles, B2B, Marketing Management, New Business Development, Customer Satisfaction, Pricing