Sales producer, regional/territory sales manager and key account manager. 20+ years of experience leading direct sales and business development managing relationships with C, VP and senior marketing manager levels in various sectors.
Top performance record in cultivating relationships with enterprise accounts, global brands and ad agencies at multiple leadership levels. Utilize technical, project management, client engagement and strategic planning skills to drive top line growth. Track record in developing new, innovative products, solutions, services and concepts to penetrate, close and retain enterprise accounts.
Additional experience in trade show management, custom solution design, project management, strategic territory planning, ROI analysis, problem resolution and overcoming objections.
Sectors: Life Sciences, Biotechnology, Pharmaceuticals, Analytical/Laboratory Instrumentation, Industrial Chemical and CPG.
Markets: Professional Services, Consultative/Solution Sales & Integrated Media Marketing Solutions (Mobile, Web, Print, Social Marketing, Web Content Management, Customer Experience Management, Personalization, Trade Show Advertising, Online Strategy Optimization, Branding Campaigns, Back-End Marketing Analytics, Business Intelligence, Sponsorship, Email Marketing, Banner Ads, Custom Publications, Direct Mail, Newsletters And Mobile Advertising).
Regional Sales Manager (Southeast & Midwest US & Central Canada) @ New business development and key account management of online, mobile and print media in a 21 state US region, as well as central Canada. Managed large national brands and advertising agency customers in life sciences, biotechnology, pharmaceutical and industrial chemical/instrumentation sectors. Drove consultative sales and oversaw execution/ROI analysis of custom, multimedia solutions.
Created and sold high impact ad formats: custom content management, sponsorship, email marketing, banner ads, mobile advertising, contextual advertising, marketing automation, integrated advertising platforms and customer experience, webinars, virtual trade show sponsorship & booths and career/recruitment digital/print advertising. Concurrently marketed and sold digital and print advertising and promotional programs for third-party publications.
Built strong, long-term relationships with C-Suite, senior marketing and product manager contacts within small to large accounts; designed and developed innovative media plans and advertising solutions; partnered with client creative agencies.
Managed relationships with multiple top five leading global pharmaceutical and chemical manufacturers; successfully built contacts with senior leaders in top corporate accounts and managed relationships over multiple years.
Led sales, marketing and account management for Career/Recruitment print & digital advertising solutions in Midwest, Southeast and East region (2012-2014); recreated sales, proposal and target account strategies focused on penetrating top US higher education institutions at the senior HR and talent acquisition levels. Supported launch of new job board. From 2010 to January 2015 (5 years) Greater Chicago AreaRegional Sales Manager (Midwest Region & Central Canada) @ Managed a 16-state and central Canada territory conducting new business prospecting and relationship building targeting small to Fortune 500 accounts presenting ACS’ advertising, marketing and promotional value propositions. Led new business development and account management for online, mobile and print platforms. Created integrated media solutions, presented value proposition and closed new business on an annual cycle. Developed new analytics and campaign performance metrics improving front-end sales and campaign value analysis.
Managed partner publication and professional association sales concurrently with ACS offerings, including Chemical & Engineering News (display advertising), trade show publications and non-ACS associated trade show organizations (annual sales cycle).
Broke several sales records for new business acquisition and territory revenue growth, including ecommerce sales revenue growth, partner publication sales volume and total sales volume. From 1998 to 2010 (12 years) Greater Chicago AreaAccount Manager/Outside Sales Representative @ Represented 10 different publications in a six state Midwest region leading new business development and account management driving print advertising and promotional solution sales targeting manufacturers within consumer packaged goods, cosmetics, industrial chemical, flavors & fragrance and commercial/residential architecture. Secured and managed contacts at the C, VP and senior manager levels.
Recipient of two “Sales Representative of the Year” awards (OPD Chemical Sales Buyers Directory, Chemical Buyers Magazine). Sourced, targeted, secured and managed senior-level relationships with key brands and managed relationships and recurring business over multiple years. From 1988 to 1998 (10 years) Greater Chicago Area
Marketing, Advertising @ Loras College From 1984 to 1988 Arlington High School From 1978 to 1982 Thomas M. Scanlan is skilled in: Marketing Strategy, Biotechnology, Marketing, Product Development, Product Management, Account Management, Advertising, B2B, Business Development, Business Strategy, Competitive Analysis, Contract Negotiation, Integrated Marketing, Market Research, Marketing Communications