A results-orientated and award-winning B2B technology marketer with a particular focus and expertise towards digital marketing channels and social media. With a hand’s on and results-orientated approach, I am a self-starter and have motivated and driven teams to achieve organisational objectives. I have helped companies win awards, including one for a successful marketing campaign. I was also awarded top performer of the year nationally during my time at Reed in Partnership. I have experience in both large organisations and start ups. Specialties: B2B marketing, technology marketing, digital marketing, audience acquisition & retention, data management, email marketing, webinars, content development, management reporting, CRM (Salesforce admin), PR, social media marketing, partnerships, branding, product development, blogging, advertising, lead generation, copy writing, telemarketing, marketing processes, planning, budgeting, recruitment, managing teams, website redesign, video and previously IAB B2B marketing council member.

Senior Marketing Manager EMEA @ Vend is a cloud-based retail management software platform providing point-of-sale, inventory and customer management. Our mission is to make retailer’s lives better. Launched in 2010, Vend has active users in over 140 countries, offices in 6 countries and we’re growing fast! In fact, we're hiring: www.vendhq.com/careers As the Senior Marketing Manager, my role includes creating and executing the field marketing strategy for EMEA, working closely with Vend HQ and connecting with retailers everyday. From March 2015 to Present (10 months) London, United KingdomMarketing Manager EMEA @ From May 2013 to October 2014 (1 year 6 months) London, United KingdomMarketing Manager @ Technology company - SaaS, cloud collaboration platform. Joined Asite to implement and oversee the global marketing and brand strategy to reach a wider audience and enter new verticals. Achievements so far include: winning two awards for Asite, overseeing and launching the new brand and website redesign. I also set up the following marketing channels for Asite, which improved results significantly for: email marketing, CRM (Salesforce), social media marketing, PR, telemarketing, lead generation strategy and content strategy. I also manage the marketing planning and budgeting for Asite, including all campaigns to promote Asite from thought leadership webinars, competitions to other lead gen campaigns, one of which won an award. Duties also include copy writing, working with channel partners, and external agencies for website design and video. From June 2011 to May 2013 (2 years) London, United KingdomMarketing Program Manager EMEA @ Webinar and video technology platform for professionals (Sunday Times Top Tech 100 company 2009) Responsible for audience acquisition and retention, email marketing, social media marketing, measuring marketing effectiveness, reporting, implementing marketing processes, online events, speaker recruitment, PR, SEO, marketing partnerships, content development, blogging, list buying and renting and corporate branding. From March 2009 to February 2011 (2 years) London, United KingdomHead of Business Development UK @ Professional social network - online Responsible for growing the business and customer acquisition by recruiting and growing subscribers on Viadeo across the UK and Ireland. Responsible for audience acquisition and retention, email marketing, social media marketing, PR, marketing partnerships, product development, on line communities, content development, recruitment and managing a team. From April 2007 to March 2009 (2 years) Advisor @ From August 2004 to April 2007 (2 years 9 months)

BSc Management Studies 2:1, Strategic management, Organisational change, Corporate finance, HRM, Strategic Marketing @ Brunel University From 1999 to 2003 Sophie Lam is skilled in: Digital Marketing, Lead Generation, B2B Marketing, Email Marketing, Social Media Marketing, Online Advertising, Marketing Strategy, Advertising, Cloud Computing, Social Networking, B2B, Strategy, Salesforce.com, SEO, Online Marketing