ECommerce Digital Consultant @ ECommerce Consulting
Executive Director, Global Head of Digital Strategy @ AstraZeneca
Senior Director, Digital Marketing Distribution @ AstraZeneca
BA, Psychology @
An innovative Global Digital Marketing Executive with a proven track of delivering business impact for Fortune 500 companies [Acer, Xerox, Hewlett-Packard (HP), AstraZeneca] in technology, consumer electronics and healthcare industries. A business transformation and strategic thinker who has the ability to achieve bold business objectives by re-imagining customer experiences that earn customer choice and loyalty while maximizing
An innovative Global Digital Marketing Executive with a proven track of delivering business impact for Fortune 500 companies [Acer, Xerox, Hewlett-Packard (HP), AstraZeneca] in technology, consumer electronics and healthcare industries. A business transformation and strategic thinker who has the ability to achieve bold business objectives by re-imagining customer experiences that earn customer choice and loyalty while maximizing ROI. An authentic leader skilled at building high performing global teams.
INNOVATIVE AND VISIONARY LEADER
A passionate executive who eagerly envisions new possibilities and creative solutions to rapidly changing commercial landscapes and dynamic customer expectations in the Age of the Consumer.
TRANSFORMATIONAL CHANGE AGENT
A courageous leader and engaging storyteller adept at shepherding motivated teams and harnessing success through clarity of vision, clear expectations and a disciplined path to execution.
MARKETING AND DIGITAL EXPERT
A consumer centric zealot who equally relishes the art and science of marketing, the application of technology/digital and big data to optimize omni-channel strategies and deliver exceptional customer experiences and solutions that earn consumer engagement, choice and relationship.
INSPIRATIONAL SERVICE LEADER
A reflective and authentic leader who believes in tapping into the genius in each human by taking a service approach to unleash unbridled creativity, “out of the box” ideation and problem solving, collaboration and open “constructive” challenging that inspires meaningful contributions towards the goal and to those we have been entrusted to serve: Consumers.
Specialities: strategist, Ecommerce, omni-channel marketing, integrated marketing programs, digital marketing strategy, digital marketing initiatives, digital marketing programs, strategic partnerships, partner marketing, mobile marketing, social media marketing, content development, web analytics, agency partners, marketing automation.
ECommerce Digital Consultant @ From October 2014 to Present (1 year 2 months) Executive Director, Global Head of Digital Strategy @ Pioneered global, cross portfolio digital strategy and business transformation of highly regulated $26 billion business from an analog go-to-market model to one that is now customer-centric, omni-channel and continuously optimized through customer-based predictive analytics. From August 2013 to July 2014 (1 year) Senior Director, Digital Marketing Distribution @ Led enterprise wide digital transformation and change management for $9.7 billion US business by re-designing digital strategy leveraging mobile marketing, social media marketing and web analytics to maximize impact, value and return of integrated marketing initiatives and digital marketing channels including: Online Advertising, TV, Paid Search, SEO, Websites, Email Marketing, Direct Mail, Partner Marketing, Internal Communications and Public Relations Initiatives and Programs. From May 2010 to August 2013 (3 years 4 months) Senior Director, Consumer Marketing @ Transformed $6 Billion brand’s marketing operations and strategy to successfully deliver new brand positioning, creative, content strategy, integrated omni-channel marketing strategy, digital channels, online and offline media strategies, eCRM/CRM acquisition and retention campaigns and new integrated web analytics model to optimize end-to-end brand experience and customer engagement. From November 2006 to May 2010 (3 years 7 months) Senior Marketing Director, eCommerce & Communications @ Delivered $2.6 billion in eCommerce sales through demand generation and merchandising efforts across online, telesales and retail selling channels. Led global cross-functional digital team of 30 country brand managers. From January 2000 to 2006 (6 years) Marketing Manager, Global Service & Consulting @ Led global launch of new service delivery channel and new services portfolio growing sales by 20% through new brand positioning, marketing campaign and programs, packaging, and pricing strategies. From January 1998 to 2000 (2 years) Channel Marketing Manager, Latin America @ Directed team of 15 country channel marketing managers across Latin America to build and optimize marketing distribution strategies at both the reseller and retail level to increase customer coverage and sales. From 1997 to 1998 (1 year) Product Marketing Manager @ Drove transformation of go-to-market strategy to deliver an alternative indirect distribution channel to broaden sales efforts and launch new retail product portfolio that established company’s first indirect business model that increased sales by 25%. From 1995 to 1997 (2 years) Senior Regional Marketing Manager @ Set regional marketing strategies, communication and advertising strategies and initiatives for the #1 PC vendor in Latin America. Led team of 20 country marketing managers. From 1994 to 1995 (1 year) Country Marketing Manager, Latin America @ Marketing lead for start-up to full-scale operations for subsidiaries in Colombia, Venezuela, Peru and Argentina. From 1993 to 1994 (1 year)
Executive Challenge Course @ GAP International From 2012 to 2013 BA, Psychology @ Syracuse University From 1985 to 1989 Aurora Archer is skilled in: Integrated Marketing, E-commerce, Direct Marketing, Product Marketing, Strategy, Digital Marketing, Digital Strategy, Social Media, Mobile Devices, B2B, Multi-channel Marketing, PPC, Marketing Strategy, SEO, Digital
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