Simone Williams's Email & Phone - EAST - London, England Metropolitan Area

About Simone Williams

A passionate and committed ecommerce marketing professional with 10 years of experience driving strategic growth in the fashion industry. Core competency in digital strategy, ecommerce operations, and brand communications with a general enthusiasm to tackle multichannel operational challenges. Commercially focussed with strong leadership, planning and communication skills and a desire to achieve great things. Key skills: - Digital strategy, planning & implementation - Conversion optimisation & usability - Online marketing: SEO, PPC, ECRM, Affiliates, social media - Brand strategy & communications - Multichannel customer experience & engagementHead of eCommerce @ Leading the ecommerce department and responsible for the operational effectiveness and driving the growth and profitability of online stores. Overseeing all digital touch points with the customer and driving cultural and operational change within the wider business. - Leading online and multichannel operations and process - Full responsibility for the ecommerce P&L - Project management of ecommerce re-platforming & development roadmap - Overseeing online acquisition and loyalty activity through all marketing channels - Driving digital innovation online, in-store and internally within the business - Training and motivating direct reports within ecommerce, customer service and warehouse teams - Leading brand communications team to achieve creative synergy across all channels - Overseeing campaign & online photography - Driving PR strategy and execution From July 2010 to Present (5 years 6 months) Head of PR & Marketing @ Formed part of the original start-up team to launch ethical fashion e-tailer adili.com which was later rebranded as ascensiononline.com. Ownership of developing and driving the creative direction, marketing and PR strategy, online content and customer experience. - Full responsibility for the marketing & PR strategy and budget - Driving database growth through acquisition activity including partnerships and RAF - Overseeing a successful re-brand and bespoke website re-platform - Developing the online user experience through content and development - Driving brand loyalty through ECRM, catalogue, events, box stuffers and customer service - Managing photographic direction of brand campaigns and product imagery From August 2006 to May 2010 (3 years 10 months) Account Manager @ Successful and innovative PR Account Manager working for catwalk designers, high street brands, e-tailers and independent fashion designers. - Developing seasonal PR and marketing strategies and activity plans for each client - Setting up advertorials, competitions, launch events, press days, parties and customer events - Launching and implementing 3rd party link ups - Compiling and syndicating monthly activity reports - Producing seasonal press lookbooks and press releases - Developing strong relationships with the press From December 2003 to August 2006 (2 years 9 months) International Business @ KEDGE Business School From 2001 to 2002 Bachelor of Business, International Business & Advertising @ Auckland University of Technology From 1999 to 2002 Simone Williams is skilled in: Social Media Marketing, Online Marketing, Fashion, Retail, E-commerce, Multi-channel Retail, Online Advertising, Digital Marketing, Marketing Communications, Integrated Marketing, Marketing, Strategy, SEO, Conversion Optimization, Social Media

Simone Williams’s Personal Email Address, Business Email, and Phone Number

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Simone Williams's Work Experience

EAST

Head of eCommerce

July 2010 to Present

Ascension

Head of PR & Marketing

August 2006 to May 2010

Brower Lewis PRCo

Account Manager

December 2003 to August 2006

Simone Williams's Education

KEDGE Business School

International Business

2001 to 2002

Auckland University of Technology

Bachelor of Business International Business & Advertising

1999 to 2002

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About Simone Williams's Current Company

EAST

Leading the ecommerce department and responsible for the operational effectiveness and driving the growth and profitability of online stores. Overseeing all digital touch points with the customer and driving cultural and operational change within the wider business. - Leading online and multichannel operations and process - Full responsibility for the ecommerce P&L - Project management of ecommerce...

Frequently Asked Questions about Simone Williams

What company does Simone Williams work for?

Simone Williams works for EAST

What is Simone Williams's role at EAST?

Simone Williams is Head of eCommerce

What is Simone Williams's personal email address?

Simone Williams's personal email addresses are not available

What is Simone Williams's business email address?

Simone Williams's business email address is s****[email protected]

What is Simone Williams's Phone Number?

Simone Williams's phone +44 ** *617

What industry does Simone Williams work in?

Simone Williams works in the Apparel & Fashion industry.

Who are Simone Williams's colleagues?

Simone Williams's colleagues are Fleur Moriarty, Emma Walker, Claire Millings, Wanho Lee, Laura Parsons, Amy Hunt, Naomi Toyne, Ceara Bradish, Czarkhan Pe, and Nick Passmore

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