Product and marketing professional with 10+ experience in consumer and enterprise businesses. Extensive international experience and a track record of driving successful go-to-market strategies and leading new product developments. I am highly results oriented and extremely passionate about growing businesses and turning ideas into reality. Specialties: product marketing, strategy, business planning, market research, competitive and consumer analysis, freemium, cloud marketing, customer lifecycle, audience segmentation, mobile

Head of Product Marketing, Office Freemium @ Joined Microsoft through the Yammer acquisition. I oversee lifecycle marketing strategy (acquisition, engagement and monetization) for Office Freemium. Portfolio includes Yammer, Outlook, Office Online, and Office Apps for iOS and Android. Previously as the Product Marketing lead for Yammer, I led product messaging/positioning, go-to-market strategy, website and campaign execution. From June 2012 to Present (3 years 7 months) San Francisco Bay AreaProduct Marketing Lead, Yahoo! Messenger & Mobile Communication Products @ Led global product marketing strategy for Yahoo! Messenger and Mobile Communication products. Successfully launched a series of desktop and mobile products, including the first instant messaging app that’s compatible across Android and iOS. Key responsibilities include: • Product positioning, naming & feature-level messaging • Go-to-market launch strategies & cross-functional readiness • Business case development for product and market opportunities • Market / user segmentation and prioritization • Competitive intelligence, consumer and industry insights • General business management (define, track and drive business performance against goals) From January 2010 to June 2012 (2 years 6 months) San Francisco Bay AreaRegional Product Manager, Communication Products @ Responsible for the business of Yahoo! Messenger and Yahoo! Mail in Southeast Asia. Led new product developments, integrated marketing campaigns, international market expansion and strategic partnerships leading to triple digit growth in user traffic and revenue. From November 2007 to January 2010 (2 years 3 months) SingaporeRegional Product Specialist (MSN/Windows Live), Southeast Asia @ Evangelized Windows Live in Southeast Asia, driving awareness and adoption. Key responsibilities include go-to-market planning, performing monthly business reviews, conducting product readiness trainings, and the co-development & execution of regional marketing campaigns From August 2006 to November 2007 (1 year 4 months) SingaporeMarketing Associate (Server & Tools), Asia Pacific @ Served as the bridge between Corporate HQ and the Asia Pacific subsidiaries. Primary goal is to advocate the needs of the region and ensure that HQ and subsidiaries are aligned in marketing campaigns, product launches and PR activities. Other responsibilities include working with industry partners (Intel, HP, Fujitsu, Accenture) on go-to-market initiatives, competitive analysis and participating in monthly business calls with subsidiaries to identify areas of underperformance, collate best practices and deliver timely resolutions. From August 2005 to August 2006 (1 year 1 month) Singapore

Bachelor of Business Administration, Marketing @ National University of Singapore Sherrine Tan is skilled in: Product Management, Product Marketing, Go-to-market Strategy, Competitive Analysis, Marketing Strategy, Mobile Devices, Cross-functional Team Leadership, Mobile Marketing, Strategy, Business Strategy, Monetization, International Marketing, Product Launch, Start-ups, Management