Communications Manager at Cisco
San Francisco Bay Area
Communications Manager @ Cisco Planning, developing and delivering executive communications platforms, messaging, and content for high-profile speaking opportunities, customer briefings, all-hands meetings, internal announcements, and digital and social media presence. Creating strategic communications plans, messaging, and program deliverables for Cisco's SVP, Chief Security and Trust Officer broadening his influence as a Cisco brand ambassador and industry thought...
Communications Manager @ Cisco Planning, developing and delivering executive communications platforms, messaging, and content for high-profile speaking opportunities, customer briefings, all-hands meetings, internal announcements, and digital and social media presence. Creating strategic communications plans, messaging, and program deliverables for Cisco's SVP, Chief Security and Trust Officer broadening his influence as a Cisco brand ambassador and industry thought leader. San Jose, CASenior Executive Communications Consultant @ Cisco Planned, developed and delivered executive communications platforms, messaging, and content for high-profile speaking opportunities, customer briefings, all-hands meetings, internal announcements, and digital and social media presence. Created strategic communications plans, messaging and program deliverables for Cisco's SVP, Chief Security and Trust Officer and other senior executives in Operations, IT and Managed Services, broadening their influence as Cisco brand ambassadors and industry thought leaders. From April 2015 to April 2017 (2 years 1 month) San JoseMarketing Communications Consultant @ Kai Kane Communications Strategic planning, development and implementation of integrated marketing communications via events, press and media relations, traditional and social media, websites, sales tools and collateral to drive awareness and preference for client's products, solutions and program offerings.• Directed communications for a cybersecurity community builder to increase visibility, interest and influence across target markets with the goal of promoting and advancing cybersecurity innovation.• Planned and managed events and customer-facing marketing communications for a switching company to increase visibility and drive awareness and preference for its products and solutions. From 2013 to 2014 (1 year) San Francisco Bay AreaHead of Marketing Communications @ Gnodal Ltd Strategic planning, development and implementation of integrated marketing communications via press and media relations, tradeshows and events, traditional and social media, websites, sales tools, collateral and other vehicles to build awareness and preference for Gnodal solutions.• Drove customer-facing communications for a UK-based start-up, including corporate re-branding and messaging initiatives to position and increase visibility across targeted horizontal and vertical markets.• Devised and delivered integrated communications strategies, plans, programs and initiatives, while directing a team of marketing and PR consultants and internal constituents to deliver against objectives. From 2012 to 2013 (1 year) San Francisco Bay AreaExecutive Communications Manager @ Envision Technology Marketing Group Developed and delivered executive communications plans, platforms, positioning, messaging and content for high-profile speaking opportunities, media interviews, customer briefings, all-hands meetings, and digital and social media presence. • Created strategic communications plans, messaging and thought leadership for Cisco SVP and Chief Security Officer, broadening his influence as a leading security executive and Cisco brand ambassador.• Managed executive communications programs and deliverables for C-level, SVP, VP and other executive leadership in Cisco’s Global Government and Corporate Security Programs organizations. From 2006 to 2012 (6 years) San Francisco Bay AreaMarketing Communications Manager @ Envision Technology Marketing Group Planned, created and implemented targeted marketing communications deliverables, including Internet and intranet websites, collateral and sales tools, video, webinars and other digital media communications.• Increased customer awareness and relevance for Cisco Government solutions offerings by delivering a comprehensive set of targeted collateral, flash, signage and other sales enablement deliverables.• Executed marketing communications plans, budgets and programs to drive awareness, relevance and preference for Cisco Storage Networking, State & Local Government, and Education vertical solutions. From 2003 to 2010 (7 years) San Francisco Bay AreaMarketing Communications Consultant @ Kai Kane Communications Planned, developed and delivered marketing communications, including Internet and intranet websites, marketing collateral and sales tools, and other business communications.• Directed the redesign of a creative design firm’s corporate website, managing strategy, refreshing company positioning, messaging and site content, and subcontracting a technical development team.• Executed marketing collateral, sales tools and web projects, including writing, editing, layout and design, development and site maintenance for a software, security, and health and wellness company. From 2002 to 2003 (1 year) San Francisco Bay AreaMarketing Programs and Sales Tools Manager @ BEA Systems Developed and executed marketing plans, content and deliverables, engaging as corporate marketing liaison to Product Marketing, Internet Strategy and Development, Corporate Design and Production teams.• Increased awareness and understanding of BEA product and service offerings by aligning marketing communications with the sales process via a properly targeted collateral and sales tools architecture.• Improved the delivery and reception of customer-facing product and solution content by transforming it from print to online, saving time and money on printing, distribution, fulfillment and other resources. From 2000 to 2002 (2 years) San Francisco Bay AreaCorporate Identity and Design Manager @ Sun Microsystems Managed global implementation of branding, corporate identity, design, and nomenclature standards and guidelines for the development of Sun Enterprise Services’ marketing communications.• Evangelized Sun’s strategic identity and design direction to its Services division, lines of business, worldwide field marketing teams and external designers to improve awareness, understanding and integration of Sun’s brand.• Enabled the globalization of Sun’s corporate identity and design across Service Marketing by introducing design and nomenclature standards and policies, usage guidelines, processes, tools and resources.• Defined the Enterprise Services look and feel and saved resources by developing and delivering an online library of stock photography for use in communications deliverables by Sun’s global field marketing and external design teams. From 1998 to 2000 (2 years) San Francisco Bay AreaInternet Strategy and Design Manager @ Sun Microsystems Managed Sun Enterprise Services’ Internet site architecture, navigation, design, messaging and content, technical development and implementation, globalization, processes and procedures, and promotions.• Effectively managed the design, development and implementation of service-related web initiatives and programs by driving plans, budget, schedules and a cross-functional team of content owners, designers and developers. • Orchestrated an effective and well-managed global web presence by developing and managing Sun’s Enterprise Services Internet site, including the globalization of strategy, plans, tools, processes and procedures.• Significantly improved the accessibility of information and ease of use through intuitive navigation and an integrated look and feel by leading the redesign of Sun’s Enterprise Services Internet site. From 1995 to 1998 (3 years) San Francisco Bay Area
Cisco
Communications Manager
San Jose, CA
Cisco
Senior Executive Communications Consultant
April 2015 to April 2017
San Jose
Kai Kane Communications
Marketing Communications Consultant
2013 to 2014
San Francisco Bay Area
Gnodal Ltd
Head of Marketing Communications
2012 to 2013
San Francisco Bay Area
Envision Technology Marketing Group
Executive Communications Manager
2006 to 2012
San Francisco Bay Area
Envision Technology Marketing Group
Marketing Communications Manager
2003 to 2010
San Francisco Bay Area
Kai Kane Communications
Marketing Communications Consultant
2002 to 2003
San Francisco Bay Area
BEA Systems
Marketing Programs and Sales Tools Manager
2000 to 2002
San Francisco Bay Area
Sun Microsystems
Corporate Identity and Design Manager
1998 to 2000
San Francisco Bay Area
Sun Microsystems
Internet Strategy and Design Manager
1995 to 1998
San Francisco Bay Area
Eric Lofholm International
Sales Mastery and Mentoring Program
2002 to 2003
San Jose State University
Certificate of Marketing Communications
1995 to 1997
De Anza College
Certificate of Technical Writing
1992 to 1994
San Jose State University
Bachelor of Arts, Behavioral Science / Organizational Psychology (Double Major)
1986 to 1988
Planning, developing and delivering executive communications platforms, messaging, and content for high-profile speaking opportunities, customer briefings, all-hands meetings, internal announcements, and digital and social media presence. Creating strategic communications plans, messaging, and program deliverables for Cisco's SVP, Chief Security and Trust Officer broadening his influence as a Cisco brand ambassador and industry thought leader. Planning, developing and delivering executive communications platforms, messaging, and content for high-profile speaking opportunities, customer briefings, all-hands meetings, internal announcements, and digital and social media presence. Creating strategic communications plans, messaging, and program deliverables for Cisco's SVP, Chief Security and Trust Officer broadening his influence as a Cisco brand ambassador and industry thought leader.
What company does Ron De La Cruz work for?
Ron De La Cruz works for Cisco
What is Ron De La Cruz's role at Cisco?
Ron De La Cruz is Communications Manager
What industry does Ron De La Cruz work in?
Ron De La Cruz works in the Marketing and Advertising industry.
Enjoy unlimited access and discover candidates outside of LinkedIn
One billion email addresses and counting
Everything you need to engage with more prospects.
ContactOut is used by
76% of Fortune 500 companies
Ron De La Cruz's Social Media Links
/company/c... /school/sa...