EVP, Senior Account Director/ Board of Directors @ BBDO
An innovative marketing communications executive who leverages "classic" brand strategy to find innovative ways to connect with brands with consumers. A strategist who successfully combines quantitative, performance knowledge with creativity to unleash effective and award winning ideas. A passionate leader whose curiosity and diverse experiences allow him to unite team members, agencies and clients from diverse backgrounds
An innovative marketing communications executive who leverages "classic" brand strategy to find innovative ways to connect with brands with consumers. A strategist who successfully combines quantitative, performance knowledge with creativity to unleash effective and award winning ideas. A passionate leader whose curiosity and diverse experiences allow him to unite team members, agencies and clients from diverse backgrounds around a common cause.
Vice President @ Exploring new ways technology can bring brands and consumers closer together. Sit on NY Leadership team leading existing accounts and prospecting new ones in multi-channel communications and multi-channel commerce. From April 2009 to Present (6 years 9 months) Greater New York City AreaMarketing Executive @ Leveraged my business and brand strategy experience on a project basis to help agencies and clients explore brand
positioning, integrated communications planning and new business opportunities. From June 2008 to April 2009 (11 months) EVP, Senior Account Director/ Board of Directors @ HBO - developed new positioning for HBO Brand that provided a platform for multi-channel communications like the award-winning HBO Voyeur Project.
Mars Snackfood & Petcare - Led global brand communications for a portfolio of over 8 brands including M&M's, Snickers, Cesar and Sheba. Grew relationship by adding six new assignments.
Mars Incorporated- Created first ever, global corporate brand for a private,family-owned company. Developed new corporate brand identity and communications.
Best Buy - Developed brand idea to unify business units, integrated communications and motivate associates.
Diageo - Maximized relatively small budgets of Guinness, Red Stripe, Smithwicks, Harp into highly effective communications.
Autism Speaks - Created first Ad Council campaign that has helped dramatically increase awareness of Autism. From April 2004 to June 2008 (4 years 3 months) SVP, Account Director @ Mars Snackfood - Launched multiple new brands and line extensions generating over $250M in sales. Create unique brand ideas and develop innovative product, packaging, interactive, branded content, media partnership, promotional, licensing and public relations ideas to bring them to life with consumers. From March 1996 to April 2004 (8 years 2 months) VP, Account Director @ GE - Managed planning and development of GE Corporate campaign. Launched over 8 new GE Lighting and GE Appliances products in 2 years From May 1994 to March 1996 (1 year 11 months) AE/AS @ Gillette - Developed positioning for line of personal care products for North Atlantic region. Launched over 30 SKUs in 4 categories/19 countries/24 languages. From June 1990 to May 1994 (4 years) Account Executive @ From October 1987 to June 1990 (2 years 9 months) Media Planner @ From October 1985 to October 1987 (2 years 1 month)
B.A., Journalism/English @ University of Oregon From 1981 to 1985 Rob Rawley is skilled in: Integrated Marketing, Advertising, Brand Management, Brand Architecture, Interactive Marketing, Strategy, Value Propositions, Corporate Branding, Marketing Strategy, Positioning, Multi-channel Marketing, Digital Strategy, Customer Insight, Public Relations, Interactive Advertising, Corporate Identity, Marketing Communications, Media Planning, Digital Marketing
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