Digital Advertising Veteran with a Passion for Cannabis Marketing and Brand Development. #CannabisMarketing
San Francisco Bay Area
OpenX
Director of Demand Services
December 2015 to Present
OpenX
Director of Buyer Development/Agency Sales
May 2015 to Present
San Francisco Bay Area
Turn
Manager of Partner Development
April 2014 to May 2015
Yahoo!
Right Media Technical Account Manager
September 2012 to April 2014
Yahoo!
Mobile Partner Operations Manager
October 2009 to September 2012
San Francisco Bay Area
Bay Area Cleaning Solutions
Sales Marketing Manager
March 2003 to December 2008
San Francisco Bay Area
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising. Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system... OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising. Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system also encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server. #7 Forbes Most Promising Companies in America #5 Deloitte's Fast 500 #1 Deloitte: Tech Companies in Southern California #2 Deloitte: Tech Companies in California #3 Deloitte: Software Companies in America #224 Inc 500: Fastest-growing private companies in America #1 AlwaysOn: Global 250 Winner Finalist: Software & Information Industry Association (SIIA) Content CODiE Award Top 100: MediaOn Winner
What company does Natrian MBA work for?
Natrian MBA works for OpenX
What is Natrian MBA's role at OpenX?
Natrian MBA is Director of Demand Services
What industry does Natrian MBA work in?
Natrian MBA works in the Marketing and Advertising industry.
Who are Natrian MBA's colleagues?
Natrian MBA's colleagues are Mohit Maheshwari, Kshitij Naik, Kumar Ranjan, Anita Vasu, Harshit Agarwal, Himankini Shah, Vinay Jayanna, Alankrit Kharbanda, Jawahar Prasad, and Dennis López La Touche
📖 Summary
An entrepreneur with a passion for sharing information. I enjoy engaging with teams of people and educating them on the world of digital advertising. Being apart of the leading companies in the digital space, I have had the opportunity to lead the charge on disruptive innovations that impact the digital advertising ecosystem; including programmatic buying and selling, Big-Data, Content Data Partnerships, Trust and Safety and Digital Fraud. Stop by my blog and leave a comment: http://www.digitaladvertisingfraud.com Specialties: , Proven Deal Maker, Expertise in Online Fraud, Content Data Partnerships, Private Marketplace, Analytics and Insights, Business Intelligence, Programmatic marketplaces, Inventory Quality and global ecosystems.Director of Demand Services @ OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising. Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system also encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server. #7 Forbes Most Promising Companies in America #5 Deloitte's Fast 500 #1 Deloitte: Tech Companies in Southern California #2 Deloitte: Tech Companies in California #3 Deloitte: Software Companies in America #224 Inc 500: Fastest-growing private companies in America #1 AlwaysOn: Global 250 Winner Finalist: Software & Information Industry Association (SIIA) Content CODiE Award Top 100: MediaOn Winner From December 2015 to Present (1 month) Director of Buyer Development/Agency Sales @ What I Do: Leading the West Coast sales efforts across the US with a focus on agencies and trading desks. Responsible for growing relationships with demand partners and creating new connections across the country. What We Do: OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising. Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system also encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server. #7 Forbes Most Promising Companies in America #5 Deloitte's Fast 500 #1 Deloitte: Tech Companies in Southern California #2 Deloitte: Tech Companies in California #3 Deloitte: Software Companies in America #224 Inc 500: Fastest-growing private companies in America #1 AlwaysOn: Global 250 Winner Finalist: Software & Information Industry Association (SIIA) Content CODiE Award Top 100: MediaOn Winner From May 2015 to Present (8 months) San Francisco Bay AreaManager of Partner Development @ I currently lead our large Multi Channel Inventory partnerships globally and Content Data Vendor partnerships. Responsible for growing revenue across the inventory marketplace for key strategic partnerships. I currently lead the top accounts that drive in 70% of our revenues. Responsible for creating and developing sales strategy plans for cross functional teams as it relates to the inventory marketplace. Responsible for negotiating contracts and onboarding strategic partnerships that enrich the Turn ecosystem. Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make decisions. Our digital advertising hub enables audience planning, media execution, and real-time analytics from a single login, and provides point-and-click access to more than 150 integrated marketing technology partners. Turn is headquartered in Silicon Valley and provides its products and services worldwide. For more information, visit turn.com or follow @turnplatform. Specialties: , Proven Deal Maker, Expertise in Online Fraud, Content Classification, Private Marketplace, Analytics, Business Intelligence, Programmatic marketplaces, Inventory Quality and global ecosystems. From April 2014 to May 2015 (1 year 2 months) Right Media Technical Account Manager @ Responsible for growing revenue for top tier partnerships by implementing strategic product enhancements and initiatives. Responsible for creating and developing the YAMs platform and migrating strategic partners from the RMX platform. Responsible for training Account Management team on programmatic technology and private marketplace packaging. Provide white glove service for our top tiered clients. I closely engage with our partners to ensure they are achieving success through technical advice and best practices. From September 2012 to April 2014 (1 year 8 months) Mobile Partner Operations Manager @ Responsible for signing and closing the Weather.com application on IOS and android devices. Responsible for developing and leading relationships with strategic partnerships, including mobile OEMs, Mobile Carriers and mobile aggregators. Created process and policies related to support and best practices for Yahoo!’s mobile strategy and product launch. Lead cross functional projects across multiple organizations end to end Provide quantitative and qualitative analysis for product performance Operate across multiple time zones to ensure high levels of mobile services Participate in problem resolution, completing customer requests Ensure SLA levels are within target, including target times, response times and availability Work with development teams and external partnerships to facilitate new integrations for Mobile platforms Responsible for partner relationships with Mobile carriers, Mobile OEMs, Mobile aggregators, and Mobile vendors From October 2009 to September 2012 (3 years) San Francisco Bay AreaSales Marketing Manager @ Responsible for creating and executing West Coast sales roadmap with a team of 6 field sales agents. Top producer for 5 years straight with the largest contract completed to date. Responsible for growing revenue for existing and new partnerships. Account Management responsibilities, daily contact for key strategic partners. Mentor and coach sales associates to execute and meet sales goals. From March 2003 to December 2008 (5 years 10 months) San Francisco Bay AreaMBA, Masters of Business Administration @ Keller Graduate School of Management From 2010 to 2012 BS, Network Communications Management @ DeVry University From 2007 to 2010 Business, Management, Marketing, and Related Support Services @ Stanford University Natrian MBA is skilled in: Strategy, Project Management, Mobile Advertising, Mobile Marketing, Display Advertising, Strategic Partnerships, Product Management, Leadership, Online Advertising, Mobile Devices, Solutions Marketing, Cross-functional Team Leadership, Mobile Strategy, RTB, Digital Marketing
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 0 month(s)
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