Vice President of Digital and Interactive Marketing at Vantage Deluxe World Travel
Greater Boston Area
Highly motivated individual with strong written and oral communication skills exemplified through training courses designed and implemented, as well as demos performed for sales support and trade shows. Experienced in both technical and marketing areas in regards to a company’s website; past positions have allowed me to excel as a conduit between each group, facilitating a seamless...
Highly motivated individual with strong written and oral communication skills exemplified through training courses designed and implemented, as well as demos performed for sales support and trade shows. Experienced in both technical and marketing areas in regards to a company’s website; past positions have allowed me to excel as a conduit between each group, facilitating a seamless and efficient project environment.Director of eCommerce @ From February 2012 to Present (3 years 11 months) eCommerce Channel Marketing Manager @ From April 2011 to February 2012 (11 months) E-Business Manager @ From June 2009 to April 2011 (1 year 11 months) Manager of Web and E-Commerce @ From August 2008 to June 2009 (11 months) Internet Marketing Manager @ - Worked with Paid Search vendor to test various concepts on Google, Yahoo and MSN, including landing page testing, ad content testing - Worked with SEO vendor to optimize GravityStream program - Researched and implemented many new channels, including rich media banners, Amazon Product Ads, pop-under advertising - Took on management of affiliate program via Linkshare, creating new offers, updating image and link library, developing and sending affiliate communications - Facilitated move of product feed to a new vendor for Comparison Shopping Engine program - acted as project manager, and met with vendor weekly to increase efficiency and reach of this program - Acted as point person for web analytics, both in the technical setup and the reporting. Cleaned up current installation, ensured that tagging best practices were followed going forward, researched and implemented new reporting options - Found vendor and implemented "Click to Call" on various pages throughout website From June 2007 to July 2008 (1 year 2 months) Website Manager @ - Managed up to a 2 person staff, responsible for delegating & overseeing projects, determining & arranging any required training, yearly reviews. - Responsible for 2 separate websites, with completely different branding & audiences, while using the same back end data. - Created yearly budget. - Oversaw email marketing for both brands. - Acted as liaison between the IT department and marketing. - Took website though a major redesign to increase online conversions. - Researched & selected a new web analytics company; implemented all new coding, worked with in-house analytics team to design reports most helpful to them. - Implemented & customized Discussion Board technology. - Researched & implemented paid search keywords on Google and Yahoo/Overture. - Organized customer experience panels both online & in person, collecting & analyzing reactions to various functional areas and designs; made suggestions & changes based on the reports to help streamline our visitors interactions. From March 2003 to June 2007 (4 years 4 months) Web Applications Engineer @ - Joined divine (formerly Open Market) web team as a result of the acquisition of FutureTense, with primary focus being the external corporate website. - Migrated static website into dynamically generated website served and managed by company products. - Took website through four complete redesigns; work included both coding of the templates which serve the pages up as well as creation of graphical elements. - Designed and implemented an internal training course for fellow employees in other departments in order to allow for distributed content contribution to our website throughout the company. - Created several internal websites, based on company products, to provide employees with a medium to communicate with the rest of the company. - Built several specialized applications upon the divine Content Server platform for use by both employees and clients. From January 1999 to October 2002 (3 years 10 months) Website manager/QA @ - Came into FutureTense as both webmaster and member of the QA department, utilizing the software to build the corporate website while also testing though each new build. - Took the site through 2 redesigns, worked alone to code all pages and create the graphics required, with an outside design firm to provide initial layout and style guidelines. - Researched and implemented two applications that allowed for live, interactive remote demonstrations via the web. Offered sales support by building and performing demos of the FutureTense products on sales calls, at trade shows, as well as online. From November 1995 to March 1999 (3 years 5 months) INTELLICAST Operations Manager/Web Specialist @ - Oversaw daily operations of weather website that consistently received over 3 million hits daily. - Coded HTML for site directly from layouts provided by a graphics design firm - 2 redesigns completed, all static HTML. - Personally designed additional banners and graphics for use on all WSI websites. - Acted as AdMaster, scheduling, maintaining and tracking advertising banners on all INTELLICAST pages. - Acted as primary contact for all content providers to INTELLICAST, which included creating personalized pages for each provider, training them on update procedures, and monitoring updates. - Provided a point of contact for all visitors to INTELLICAST, answering email on a personal basis, thereby ensuring guests were aware of their importance to our site. - Implemented system monitoring software which provided 24 hour support of all servers via pager. From September 1995 to November 1995 (3 months) Meteorologist @ - Assisted in implementation and support of WSI Satellite Groundstation network, an OS/2 network of systems that ingests raw satellite feed and creates weather satellite images. Duties included 24 hour support via pager. - Provided Quality Control for all data being transmitted to clients. - Offered support for hardware, software, communications and data streams to all clients in 24 hour/7 day MetOps department From September 1989 to September 1995 (6 years 1 month) BS, Meteorology @ Plymouth State University From 1985 to 1989 Monique Trulson is skilled in: Web Analytics, SEM, SEO, Email Marketing, E-commerce, CSS, Analytics, Advertising, PPC, Social Media, Marketing, Dreamweaver, HTML, JavaScript, Graphic Design
Dover Saddlery
Director of eCommerce
February 2012 to Present
eInvite LLC
eCommerce Channel Marketing Manager
April 2011 to February 2012
Brady Corporation
E-Business Manager
June 2009 to April 2011
Hello Direct
Manager of Web and E-Commerce
August 2008 to June 2009
Hello Direct
Internet Marketing Manager
June 2007 to July 2008
Elderhostel
Website Manager
March 2003 to June 2007
divine, Inc.
Web Applications Engineer
January 1999 to October 2002
FutureTense
Website manager/QA
November 1995 to March 1999
WSI
INTELLICAST Operations Manager/Web Specialist
September 1995 to November 1995
WSI
Meteorologist
September 1989 to September 1995
What company does Monique Trulson work for?
Monique Trulson works for Dover Saddlery
What is Monique Trulson's role at Dover Saddlery?
Monique Trulson is Director of eCommerce
What industry does Monique Trulson work in?
Monique Trulson works in the industry.
Who are Monique Trulson's colleagues?
Monique Trulson's colleagues are Radouane EL AOUAN, Maged Salib, and Gary CMGA
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