CMO @IBM Systems and Partner Ecosystem | Global Marketing Leader supporting the next generation of cloudy-ready IT infrastructure for enterprises | Diversity & Inclusion and Women in Tech Champion
Chief Marketing Officer, IBM Systems & Partner Ecosystem @ IBM Chief Marketing Officer, IBM Systems @ IBM @IBM Systems, we build and support the next generation of Cloud-ready IT Infrastructure. From our legendary IBM Z mainframes to AI-powered servers to the most diverse “plays well with everyone” storage portfolio on the planet, we power the largest enterprises...
Chief Marketing Officer, IBM Systems & Partner Ecosystem @ IBM Chief Marketing Officer, IBM Systems @ IBM @IBM Systems, we build and support the next generation of Cloud-ready IT Infrastructure. From our legendary IBM Z mainframes to AI-powered servers to the most diverse “plays well with everyone” storage portfolio on the planet, we power the largest enterprises and fastest growing companies in every industry. Want to accelerate with Hybrid or already on your journey to Cloud? We can help you. AI and Blockchain, got you covered there, too. We're not your granddaddy’s hardware division so don't be surprised when your granddaughter codes her next open source app on LinuxOne in the Cloud. And a special shoutout to our clients and our teams...Thank you! @IBM Systems, we're proud to be ranked #1 in Net Promoter ratings across all of IBM👍🏼 From November 2016 to June 2019 (2 years 8 months) Austin, TexasVice President, Worldwide Digital Marketing & Demand Generation @ IBM Celebrating 100+ years of reinvention and innovation, IBM is the most enduring technology brand--the granddaddy of all startups.Our focus: Bring the IBM Systems story and our role in powering our clients Cognitive Infrastructure to life. Connect our clients to the solutions they need. Lead the transformation of global digital marketing for IBM Systems. Increase marketing-driven revenue and business growth. Recruit and nurture our next generation digital marketers.- Build and lead 7 global demand centers responsible for driving inbound leads to sales to business partners.- Drive large scale, global demand generation. - Lead the teams responsible for all digital marketing campaigns including analytics, automation, events, email, marketplace, search, paid media, social and web presence.- Create efficient, automation-savvy integrated always-on programs.- Foster collaborative sales enablement for and with our sellers and business partners.- Make IBM Systems Marketing a great place to work. From August 2015 to November 2016 (1 year 4 months) Austin, TexasChief Marketing Officer @ Bigcommerce Bigcommerce is the world's fastest growing ecommerce platform. With 85,000 clients in 150 countries this SaaS company has powered over $5B in consumer sales. Bigcommerce enables emerging to leading brands to build and grow successful online businesses.• Lead all marketing and client experience efforts, spanning a leadership team of three VPs, three Directors and ~60 team members across all marketing, client acquisition, professional services and retention efforts.• Lead all marketing to deliver our awareness, brand, demand generation, and revenue goals. • Develop and deliver the brand and go-to-market strategy for SMB domination and expansion. • Serve as the Net Promoter evangelist with our CEO--lead ongoing data collection and communications; be an advocate and advisor for product and client experience improvements.• Achieve hyper growth by delivering retention and upsell initiatives that result in revenue retention of 100% by year-end.• Assemble and empower a world class marketing team. And have fun doing it. From April 2014 to August 2015 (1 year 5 months) Austin, TexasVice President, Client Experience @ Bigcommerce Engage across the company to deliver an end-to-end client experience that "wows". Help our clients achieve extraordinary results. Maximize client and revenue retention and lifetime value. Improve the client experience for all customer segments in order to increase satisfaction and loyalty. Gather the intelligence and insights necessary to identify gaps and opportunities and show how client experience can contribute to the business. Strengthen alignment across sales, product management and marketing.• Achieve revenue expansion through upsells and cross sells.• Lead our migration, onboarding and consulting teams.• Architect our approach to critical business applications management.• Lead our Net Promoter research and improvement efforts.• Manage the processes, technology and metrics for understanding client success and evaluating the client experience.HIGHLIGHTS• Achieve revenue retention of 99.5%, above plan and record high for the company.• Deliver gains in client retention across all sales channels; an all-time high of 98.6%.• Launch Professional Services--new revenue stream that better positions us to help our clients achieve success and shifts department from expense to profit center.• Reduce onboarding costs by half while maintaining stellar client experience--high net promoter scores on engagement surveys. From December 2013 to August 2015 (1 year 9 months) Austin, TexasChief Marketing Officer @ Kinnser Software Kinnser is the fastest-growing software company in home health. A private SaaS company backed by Insight Venture Partners, Kinnser is listed on the Inc. 500 and Deloitte Technology Fast 500.Lead all marketing efforts to drive 2X growth including go-to-market strategy, brand, product marketing, sales enablement, demand creation, lead generation, marketing operations, referral programs and corporate communications.• Exceed lead and revenue goals; 2/3 of quarter sales sourced by Marketing within the same quarter.• Deliver gains in leads, conversion rates, average sales price and monthly recurring revenue.• Establish Product Marketing as a function and hire key talent; implement sales enablement, competitive intel, win/loss analysis, cross-functional product launch process, market analysis on new segments.• Re-launch Salesforce and Marketo with full lead-to-sale business process mapping and re-engineering. Create and automate workflows with lead scoring and prep for prospect profiling.• Implement database management best practices; complete major data cleanse and append projects with dramatic growth in contacts and email addresses within 6 months.• Collaborate with Product Management; co-lead two major product launches, resulting in the company's first cross-sell revenue.• Collaborate with Sales Leadership to establish account development team and train team to add upsells.• Establish “thought leadership” relationships with industry experts, trade groups and publications; leverage experts as speakers and contributors for content marketing.• Update successful regional seminar series with new industry speakers, topics, and formats; add webinars and online product tours.• Complete critical hiring for demand generation, marketing automation, database support, events, product marketing; provide professional development opportunities.• Adviser, assisting with corporate and go-to-market planning and recruiting (Nov-Dec 2012). From November 2012 to December 2013 (1 year 2 months) Austin, TexasDirector, Product & Solutions Marketing @ Blackbaud Blackbaud acquired Convio in May 2012. With sales exceeding $1 billion, Blackbaud (NASDAQ: BLKB) markets a portfolio of on-premise and SaaS online marketing, CRM, analytics, and financial management software for associations, nonprofits and higher education. The company serves more than 30,000 organizations ranging from small community groups to the world’s largest nonprofits.• Serve on the Blackbaud-Convio integration team, charged with maximizing the bringing together of our organizations.• Lead all marketing, including brand, demand generation, and product marketing for the Convio products and services portfolio.• Develop the partner strategy for the company’s largest business unit, establishing a partner-friendly approach for the company.• Nominated by the Convio CEO and VP SMB to serve as the GM of Convio’s acquired SMB unit, Common Ground; ultimately lead the end-of-life of that product including all client communications, sales transition and product efforts to migrate clients to other solutions.• Recognized for creating well-integrated marketing and partner teams, leveraging top talent from both companies. From May 2012 to January 2013 (9 months) Austin, TexasDirector, Product Marketing & Demand Generation @ Convio Acquired by Blackbaud in May 2012 for $325 million, Convio (NASDQ: CNVO) was the challenger SaaS brand and provider of fundraising, online marketing and CRM solutions for 1,600 nonprofits worldwide including the Susan G Komen Foundation and the American Red Cross. • For 2010, 2011 and 2012, lead the company’s strategic go-to-market planning across all of sales, marketing, and services, working directly with our executive team.• In 2011, increase new SMB clients by 207% and software revenue by 263%.• Launch two new Cloud-based CRM products to market success: Common Ground CRM and Luminate CRM. Develop brand identity, communication strategy; increase awareness and adoption in key sectors.• In 2009, promoted to integrate and lead all product marketing, demand generation and content marketing efforts. Restructure, hire key roles and implement the right technology and processes. Source 60% of net new enterprise sales and 90% of SMB sales.• In 2007, chosen to establish product marketing as a strategic discipline and build a PMM team of top talent with a direct impact on sales—more clients acquired, better win/loss rates, faster sales rep ramp times and shorter sales cycle times. • Build the go-to-market and sales enablement functions from the ground up. Recognized for establishing strong, collaborative relationships with Sales leadership. From January 2007 to May 2012 (5 years 5 months) Austin, TexasDirector, Product Management @ Convio Recruited by the VP Engineering to take product management to the next level. Within the first six months in the role:• Architect the software release management process still in use today.• Establish custom retained engineering as a sustainable differentiated offer.• Lead the team through the acquisition and integration of a key competitor, GetActive, and following that acquisition, chosen to build and lead product marketing across all products and segments.• Serve as “the fixer” for various go-to-market and operational challenges common with this stage of startup. Cleanup our license agreements and ad hoc contracting process; define and hire our first business operations role. From 2006 to 2007 (1 year) Austin, TexasPresident @ Inquisite, Inc. A successful startup out of Catapult Systems, Inquisite helps organizations collect, understand and manage insights from customers, employees and partners. Recognized by Gartner as a pioneer in establishing the enterprise feedback management (EFM) software category, Inquisite powers the “voice of client” and “voice of employee” initiatives of the Fortune 1000 including leading brands in consumer goods, life sciences, manufacturing, and retail. Clients include Chevron, Dell, Johnson & Johnson, The Gap and VISA. Inquisite operates today as MaritzCX.Lead the company from start-up to profitable growth and doubled sales from 2002 to 2004.• Recruit key talent in sales and services. Established formal product management processes and built teams to make our ‘enterprise vision’ a reality. • Champion multi-product portfolio strategy over legacy single point-product focus; expand our capabilities to increase our total addressable market by successfully appealing to new buyers in marketing, human resources and services. From 2003 to 2005 (2 years) Austin, TexasVice President, Sales & Marketing @ Inquisite, Inc. Assume leadership of direct sales while overseeing marketing and product management; develop talent into a cohesive team.• Transition from an engineering-led approach to a sales and market-driven approach.• Raise the bar for senior sales and marketing leaders; recruit top talent who made an immediate positive impact. • Elevate brand positioning from a web tool to an enterprise application. • Re-brand and up-level positioning and messaging; optimize the website, PR and inbound marketing for cost effective lead generation. Establish product awareness and technical credibility through consistent product reviews and analyst programs.• Voted 2002 Employee of the Year by an employee poll. From 2001 to 2003 (2 years) Austin, TexasVice President, Partner Marketing & Channel Sales @ Fortel, Inc. Fortel (NASDAQ: FRTL) provides system performance management and capacity planning software, specializing in the financial, government, retail and transportation sectors, serving some of the world’s largest organizations like the US Defense Information Systems Agency, Lufthansa, the Union Bank of Switzerland, Qantas and United Airlines. The company was formed when Zitel merged with Datametrics and re-launched on NASDAQ as Fortel in May 2000. • Grow OEM relationships with Compaq, InterSystems, Siemens, Unisys and international resellers generating over 50% of company sales and 70% of profit.• Develop and execute strategic marketing, including re-branding programs, corporate communications, and tactical lead generation campaigns. • Lead cross-functional teams to define market requirements and product definition; execute multi-market product launches. Oversee brand, positioning, messaging and promotions. • Manage OEM, ISV, and international distributor channels. Lead the acquisition of the company’s top international resellers and oversee the launch of international subsidiaries and local country offices.• Member of corporate re-launch exec team; key player in retaining sales and support teams during transition. From 1997 to 2000 (3 years) Austin, Texas & Fairfax, VirginiaVice President, Web Business Sales and Marketing @ Datametrics Systems Corporation A private technology company specializing in enterprise system performance management software. Datametrics was acquired by Zitel in 1997, re-launched and IPO’ed under the Fortel brand. Chosen to lead the company’s startup e-commerce division with a focus on Internet-only sales and marketing. Establish the brand; lead sales and marketing; drive product strategy and management. Responsible for the business unit strategy and operations.• Start-up line of business exceeded direct sales revenue within second year of operations.• Selected as member of transition management team during the Zitel acquisitionSetup OEM, ISV, and international sales channels. Lead multiple cross functions: product and field marketing, business development, planning, product management, and worldwide communications. Lead our international strategy and operations expansion. • Grow international sales to 60% of total company sales. • Reported directly to the President and given wide latitude on decisions and execution.• Member of the executive team. From 1995 to 1997 (2 years) Fairfax, Virginia
Chief Marketing Officer, IBM Systems & Partner Ecosystem
Chief Marketing Officer, IBM Systems
November 2016 to June 2019
Vice President, Worldwide Digital Marketing & Demand Generation
August 2015 to November 2016
Chief Marketing Officer
April 2014 to August 2015
Vice President, Client Experience
December 2013 to August 2015
Chief Marketing Officer
November 2012 to December 2013
Director, Product & Solutions Marketing
May 2012 to January 2013
Director, Product Marketing & Demand Generation
January 2007 to May 2012
Director, Product Management
2006 to 2007
2003 to 2005
Vice President, Sales & Marketing
2001 to 2003
Vice President, Partner Marketing & Channel Sales
1997 to 2000
Austin, Texas & Fairfax, Virginia
Datametrics Systems Corporation
Vice President, Web Business Sales and Marketing
1995 to 1997
What company does Meg Murphy work for?
Meg Murphy works for IBM
What is Meg Murphy's role at IBM?
Meg Murphy is Chief Marketing Officer, IBM Systems & Partner Ecosystem
What industry does Meg Murphy work in?
Meg Murphy works in the Computer Software industry.
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