My present role is as Direct Marketing Manager at Toyota (GB) PLC. I am a qualified Chartered Accountant, and have formerly worked for one of the biggest professional services firms in the world which I joined after leaving university in 2007. I decided to follow my passion into the automotive industry and Joined Toyota in 2012, taking up the role of Specialist in Corporate Planning and more recently as Product Marketing Specialist Having gained a strong grounding in the industry, and demonstrated my ability to lead and operate across a variety of competencies, I am now looking forward to a new challenge: heading up the Direct Marketing Team at Toyota, starting towards the end of December 2014.

Manager Direct Marketing @ My responsibilities include: 1. Management of Toyota's Direct Marketing team in the UK 2. Strategic development of long term and tactical marketing communications activities 3. Online and offline active lead management and prospect lead management activities 4. Tactical customer and prospect campaigns to support the launch of new vehicles. 5. Operational responsibility for the Toyota contact centre 6. Management of Toyota Roadside Assistance budget and consumer offering From December 2014 to Present (11 months) Guildford, United KingdomSpecialist, Product @ Specialist, Product Marketing • Commercial knowledge and insight consistently demonstrated from day one. • Strong, proven coaching ability and willingness to invest time developing junior team members. • Demonstrated excellence in performance under pressure and management of multiple stakeholders. Highlights: • Demonstrated strategic leadership on Toyota Fuel Cell (Mirai) project: devising and delivering UK strategic direction within the UK and also to key European senior management. • Successful delivery of key strategic Toyota model year introductions: - Verso MY 2014 - Auris MY 2014 - Avensis MY 2014 + Business Edition - Landcruiser MY 2014 - Hilux MY 2014 - New Prius + 2015 • Devised and delivered significant kaizen to NPP (Net Price Positioning) process; getting NPP back on the agenda at board level. • Demonstrated strong professional resilience, leadership and work ethic during significant marketing systems changeover. • Created and delivered Verso Trend grade with the MY14 refresh (within weeks of starting the role), which has doubled its sales mix targets since launch. • Strategic analysis and presentations to European senior management responsible for New Auris 2015 and New Avensis 2015, described as the best they had seen from any local Toyota entity. From June 2013 to December 2014 (1 year 7 months) Epsom, Surrey. KT18 5UXSpecialist, Corporate Planning @ Business strategy planning; Change Management; Project Management of cross-functional projects; Hoshin Kanri Strategic Alignment; Vehicle Taxation advisory & strategic planning From February 2012 to May 2013 (1 year 4 months) Toyota (GB) PLC; Burgh Heath. Epsom. Surrey. KT18 5UXTax Advisor @ Tax consultancy for a range of businesses from FTSE 250 to larger multinational organisations. Primary focus on Mergers & Acquisions due diligence. Fully-qualified chartered accountant (ICAS); first time passes. From July 2011 to January 2012 (7 months) ReadingAssistant Tax Advisor (Corporate Tax Graduate Programme) @ -Exam-qualified chartered accountant (ICAS); first time passes. -Specialising in Corporate Tax advisory (with some compliance) -Heavily involved in Graduate Recruitment with numerous presenting and interviewing roles. From September 2008 to July 2011 (2 years 11 months)

BA, Economics, Finance @ Nottingham University Business School From 2003 to 2007 A-Levels (all A grades), Biology, French, Economics, Geography @ Abingdon School From 1997 to 2002 Matthew Blake is skilled in: Financial Analysis, Microsoft Excel, Business Planning, Project Management, Business Analysis, Business Strategy, Process Improvement, Tax, Change Management, Internal Controls, Vehicle Taxes, Automotive, Strategic Planning, Team Building, Cross-functional Team..., Strategy