Director of Digital, Europe at IHG- InterContinental Hotels Group
London, United Kingdom
IHG- InterContinental Hotels Group
Director, Digital Europe
April 2012 to Present
IHG- InterContinental Hotels Group
Manager, Distribution / Interactive Marketing
February 2007 to March 2012
Travelport (Galileo)
Supplier Channel Marketing Manager
September 2006 to January 2007
Avis Europe
Global Partnership Manager
August 2002 to June 2006
bmi british midland
International Marketing Manager
March 2002 to August 2002
bmi british midland
Alliance Marketing Manager
March 2001 to February 2002
bmi british midland
Senior Product Manager
September 1999 to February 2001
Amway Europe
Product / Group Product Manager
May 1996 to August 1999
Amway Europe
Product Merchandiser
March 1994 to May 1996
📖 Summary
MBA graduate in European Management with twenty years international marketing experience, over half of which working across all major sectors of the travel industry- airline / hospitality / car rental / GDS. Specialties: • Lead marketing strategy & tactical implementation across a broad range of marketing disciplines within B2C & B2B environments: • Lead European Digital function (Online Marketing, E-commerce, Mobile & Social) • Lead commercial development of strategic partnerships • Drive customer loyalty and value through CRM activity • Extensive experience of leading and managing European teams & projects • Multi-cultural background with fluency in French and GermanDirector, Digital Europe @ From April 2012 to Present (3 years 9 months) Manager, Distribution / Interactive Marketing @ From February 2007 to March 2012 (5 years 2 months) Supplier Channel Marketing Manager @ From September 2006 to January 2007 (5 months) Global Partnership Manager @ From August 2002 to June 2006 (3 years 11 months) International Marketing Manager @ From March 2002 to August 2002 (6 months) Alliance Marketing Manager @ From March 2001 to February 2002 (1 year) Senior Product Manager @ From September 1999 to February 2001 (1 year 6 months) Product / Group Product Manager @ From May 1996 to August 1999 (3 years 4 months) Product Merchandiser @ From March 1994 to May 1996 (2 years 3 months) MBA European Management @ ESCP From 1990 to 1993 BA Economics with French @ University of Sussex From 1986 to 1990 Mark Reakes is skilled in: Marketing Strategy, Online Marketing, Digital Marketing, Hotels, Marketing, B2B, Strategic Partnerships, CRM, Product Management, Leadership, Business Strategy, Management, Marketing Communications, E-commerce
What company does Mark Reakes work for?
Mark Reakes works for IHG- InterContinental Hotels Group
What is Mark Reakes's role at IHG- InterContinental Hotels Group?
Mark Reakes is Director, Digital Europe
What industry does Mark Reakes work in?
Mark Reakes works in the Leisure, Travel & Tourism industry.
Who are Mark Reakes's colleagues?
Mark Reakes's colleagues are Raky Abd el Azim, Rene Kubicka, Andreas Kessling, Tanisha Watts, Ali ZENGİN, Bastien Blanc, Regina Vinogradova, Enis Pekmezi, Lori Gaytan, and Daritza I. Morel
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 5 month(s)
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