Marketing strategist with over 20 years of marketing technology innovation. At the intersection of marketing and IT, Lisa works directly with digital marketing and technology leadership teams to help them identify and develop innovative and profitable marketing solutions. Typical consulting engagements include: •Strategy development and design of large scale data driven digital initiatives • Marketing technology needs assessment for marketing business units •Business and marketing oversight of numerous data collection and integration initiatives across various industries (Banking, Travel & Hospitality, CPG, Telecom, Freight/Logistics) •Design go-to-market plans for loyalty marketing, customer acquisition, segmentation and predictive modeling

Digital Marketing Technologies & Analytics @ Establishing best practices and measurement programs for Coca-Cola's global digital analytics. From August 2012 to Present (3 years 5 months) Digital Marketing, Loyalty & CRM Consultant @ Partial List of Clients: BKV Advertising (The Home Depot) The Coca-Cola Company Delta Air Lines (American Express) rDialogue, Inc. (Merial, Sprint, NYLO Hotels, UPS) Stonebridge Technologies Tribe, Inc. (Mannington MIlls, Georgia Pacific) From May 2004 to August 2012 (8 years 4 months) Loyalty & CRM Marketing Consultant @ -Updated brand identity and created the brand promise for Coca-Cola’s My Coke Rewards loyalty program-- more than 15 million registered members strong -Leader in the redesign of the My Coke Rewards website ---a top 500 website and one of the largest CPG sites in the world -Designed and implemented robust multi-channel CRM programs for My Coke Rewards that resulted in a 4% growth in member engagement and 7% increase in 2-mo. member retention From June 2008 to January 2011 (2 years 8 months) Loyalty Marketing Consultant @ CRM strategic planning and analysis for Merial, NYLO Hotels and Sprint From November 2006 to May 2008 (1 year 7 months) Manager SkyMiles Credit Card from AMEX @ -Managed loyalty and usage program for the Delta SkyMiles credit card from American Express -Product line strategy and portfolio segmentation for Delta SkyMiles Card from American Express -Product development for Song credit card from American Express -Created concept and sourced partners/benefits for PowerStop, a co-branded business center at LaGuardia's Marine Air Terminal (American Express and Delta Shuttle). -Developed branding/positioning for Card– “Your Next Vacation is Closer than You Think” From 2001 to 2004 (3 years) Senior Marketing Consultant @ -Developed customer relationship management Web strategies for clients -Performed E-Readiness Assessments and developed go-to-market online strategies From 2000 to 2001 (1 year) Founder/CEO @ -Founder of an e-business that was a distributor and retailer of specialty gear for outdoor enthusiasts. -Gained the media ttention of The Wall Street Journal and Entrepreneur magazine among others -Established strategic online co-branding partnerships with leading outdoor retailers From March 1998 to August 2000 (2 years 6 months) Direct Mail Supervisor for Preferred Customer Program @ Responsible for communications for UPS Preferred Customer Program: relationship management, new product introductions, promotions, and cross-sell From March 1997 to March 1998 (1 year 1 month) Manager Strategic Planning and Analysis @ Managed Delta Air Lines' promotional campaigns and programs From 1994 to 1997 (3 years) Account Executive @ From November 1992 to December 1994 (2 years 2 months)

Bachelor of Business Administration (B.B.A.), Marketing @ University of Georgia - Terry College of Business From 1987 to 1991 Charlotte Latin Lisa Beckham is skilled in: Digital Marketing, CRM, Marketing Strategy, Loyalty Marketing, Direct Marketing, Relationship Marketing, Email Marketing, Database Marketing, Analytics, Interactive Marketing, Strategy, Marketing, Brand Loyalty, Multi-channel Marketing, Loyalty Programs