I am a PharmD with extensive experience assimilating customer insights, market intelligence, and therapeutic knowledge to design highly effective and innovative national market development campaigns to ensure profitable market access and customer adoption for pipeline assets and core growth brands. Combining my clinical background with proven marketing skills, I am adept at implementing successful key thought leader
I am a PharmD with extensive experience assimilating customer insights, market intelligence, and therapeutic knowledge to design highly effective and innovative national market development campaigns to ensure profitable market access and customer adoption for pipeline assets and core growth brands. Combining my clinical background with proven marketing skills, I am adept at implementing successful key thought leader development programs and forging strategic partnerships with professional associations, patient advocacy groups, public health/policy organizations, and medical and academic centers of excellence. I’ve managed multi-million dollar budgets overseeing launch readiness, lifecycle management, national peer-to-peer educational campaigns, and sales force training, tools, and aids. I have exceeded product sales goals of $3 billion, reached ~50,000 physicians annually through promotional programs, and gained recognition for exemplary pre-marketing efforts. I have valuable experience in FDA Advisory Committee preparation and a strong understanding of FDA/DDMAC regulations having served as Chair of the Promotional Review Committee for marketed insulins.
Most recently, I’ve led the commercial evaluations of several external licensing/co-promotion opportunities in the US. I have successfully led company-wide strategic initiatives such as the use of Comparative Effectiveness Research (CER) as a drug development tool working effectively with Government Affairs, R&D, Market Access, Medical Affairs, and Global Marketing.
I have built and led highly effective teams with many of my reports advancing to positions of greater responsibility. For six years, I’ve created and managed the Rutgers University/sanofi-aventis Pharmaceutical Industry Fellowship Program in Marketing for PharmD graduates, achieving 100% placement rate into full-time Product Manager positions.
Executive Director, Metabolic Business Unit @ From July 2015 to Present (6 months) Sr. Director, BELVIQ Marketing Lead @ From October 2014 to Present (1 year 3 months) Senior Director, Market Research-Diabetes @ From January 2014 to September 2014 (9 months) bridgewater, njSenior Director, Cardiovascular Marketing-PCSK9 @ From June 2012 to January 2014 (1 year 8 months) Sr. Director, New Products Marketing-Dyslipidemia, Immunology, & Inflammation @ From December 2011 to June 2012 (7 months) Senior Director, New Products & Business Development, US Diabetes Business Unit @ From May 2010 to December 2011 (1 year 8 months) Associate Vice President, Lantus/Apidra Marketing @ From July 2008 to May 2010 (1 year 11 months) Senior Director, Market Development (rimonabant) @ From August 2005 to July 2008 (3 years) Senior Director, Business Intelligence @ From November 2004 to August 2005 (10 months) Senior Manager, Business Intelligence @ From September 2002 to November 2004 (2 years 3 months) Manager, Market Research/Business Intelligence @ From June 2000 to February 2002 (1 year 9 months) Senior Manager, Professional Relations & Scientific Affairs @ From 2001 to 2002 (1 year)
Doctorate of Pharmacy (PharmD), Pharmacy @ Duquesne University, Pittsburgh-PA; Doctor of Pharmacy (Pharm.D.) From 1994 to 2000
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