12+ years of technology startups and marketing leadership where I have focused on revenue growth, marketing strategy and managed high performing teams. Tech mentor (Techstars, NEXT, UpGlobal, Startup Weekend) and educator (UW professor, Advanced Digital Marketing). Board advisor at Attendly & SparkTrend. Blogger at Entrepreneur.com, MarketingLand.com and JoannaLord.com. Winner of Seattle's 40 Under 40. Digital evangelist and keynote. I’ve spoken around the globe at shows like: SMX Advanced/East, Dublin Web Summit, SearchExchange, EdSocialMedia, Sydney eRetailer, Dreamforce, DomainFest, PubCon Vegas/South, SEMpdx 11/12/13/14, Affiliate Summit, and many more. Dedicated to building brilliant brands that leave an impact, connect us in beautiful ways, and do great things. Specialties: Marketing Strategy, Roadmaps, and Budgeting Growth Marketing Product Marketing Customer Acquisition Marketing (Outbound & Inbound) Community Growth & Management Customer Retention Marketing & Loyalty Programs Customer Analytics & Feedback Channels Brand Marketing & Marketing Communications Content Marketing & SEO Marketing Analytics Social Media & Social Advertising Conversion Rate & Site Optimization Business Development & Strategic Partnerships Product Development & Product Marketing Media Buying Web Analytics Partner Marketing UX, UI & Customer Experience Competitive Research

VP of Marketing @ MARKETING EXECUTIVE: Currently lead marketing strategy and marketing team. Responsible for consumer and pro marketing, inbound and outbound acquisition, retention, content, social, marketing design, and brand marketing. Cross-team collaborator for attrition, delight, and sales efforts. BRAND MARKETING: Responsible for bringing the Porch brand to life and sharing it with the world. This includes positioning work, narrative design, visual identity, and brand awareness. PR support and product support. GROWTH & ACQUISITION: Lead pro acquisition and support consumer growth efforts. Responsible for growing our overall marketplace, and assuring member satisfaction. Both paid and inbound marketing, CRO, LPO, and customer journey mapping. RETENTION: Lead pro and consumer retention teams, which aim to delight and engage our homeowners and professionals in beautiful ways. Email, on-site messaging, mobile messaging. This includes customer interviews, voice of the customer discovery, and feedback channel response. SOCIAL: Lead all social strategy across both primary and secondary platforms. Responsible for social team and social roadmap. Community building, influencer programs, blogger program, and content amplification. CONTENT: Lead content strategy for both consumer and pro audiences. My content team is responsible for building and delivering valuable, unique and special content experiences that attract new audiences and engage existing Porch community members. MARKETING DESIGN: Responsible for marketing site experience and visual design, all external collateral, OOH design, and brand visual identity. I couldn't be more excited about what we're building and the innovative way we're approaching it. If you're interested in joining a team that is building something really special, contact me at joanna@porch.com. From July 2014 to Present (1 year 4 months) Greater Seattle Area

M.A., Communication & Online Persuasion @ Pepperdine University From 2004 to 2007 B.A., Journalism & Online Communication @ Saint Michael's College From 2000 to 2004 Joanna Lord is skilled in: PPC, SEO, Online Marketing, Affiliate Marketing, SEM, Social Media Marketing, Online Advertising, Google Analytics, Display Advertising, Facebook Marketing, Conversion Optimization, Inbound Marketing, Presenter, Retargeting, Engaging Speaker, Competitive Marketing..., Digital Marketing, CRO, Marketing, Paid Search Strategy, Marketing Strategy, Link Building, Blogging, Start-ups, Organic Search, Analytics, Google Webmaster Tools, Google Adwords, Social Media, Search Advertising, Digital Strategy, Web Analytics, E-commerce, Keyword Research, Facebook, Strategic Partnerships, Business Development, Content Strategy, Landing Page..., Web Marketing, Social Networking, Email Marketing, Marketing Communications, User Experience, Community Management, Mobile Marketing, Strategy, Product Marketing, Public Speaking, Content Marketing