Integrated Media Planner @ From September 2015 to Present (2 months) Media Planner @ •Developed and implemented interactive media plans for B2B and B2C campaigns •Analyzed and presented campaign performance insights on a weekly and monthly basis •Maintained invoice reconciliation and ongoing budget tracking •Researched and presented POVs to the client regarding new media opportunities •Trained and developed assistant planners on key media tools and processes •Served as main point of contact for vendors and internal traffic and account teams From January 2015 to September 2015 (9 months) Media Planner @ •Placed annual campaigns across broadcast, print, and digital based on specified regional restrictions and parameters •Developed key documents to communicate specs and creative deadlines to the project manager for print and digital placements •Provided POVs on additional media support for new initiatives (e.g. grand openings) •Compiled quarterly competitive analysis reports for point-of-service client •Maintained invoice reconciliation and ongoing budget tracking •Trained and developed assistant planners on key media tools and processes From August 2012 to December 2014 (2 years 5 months) Southfield, MICommunications Coordinator @ •Created and managed website and blog for Tollgate Education Programs, specifically the 4-H Green Science Adventure Camp. From July 2012 to August 2012 (2 months) MSUE Tollgate Education Farm CenterMCC*AmeriCorps VISTA @ •Coordinated 162 volunteers between 7 unique service oriented events. •Planned and marketed 2 annual events increasing participation and profits by 50 percent. •Managed and marketed the Schoolcraft College Student Food Pantry resulting in 2,763lbs of donated goods. •Collected and analyzed data for attitudinal research on students in service learning courses. •Created communications for service projects including flyers, press releases, and presentation materials. From August 2011 to July 2012 (1 year) Greater Detroit AreaRegistrar @ •Provided customer service and registered patients using the corporate registration process. From January 2006 to August 2011 (5 years 8 months) Greater Detroit AreaAccount Associate @ •Designed brochure for local nightlife shuttle bus that is distributed throughout the greater Grand Rapids area. •Monitored social media workshop for a local chamber of commerce. From January 2011 to May 2011 (5 months) Greater Grand Rapids, Michigan AreaMarketing Assistant @ •Prepared all materials and communications relating to events. •Used Google Analytics to analyze site traffic for weekly marketing reports. •Created social media plan and served as the designated tweeter for the Twitter account. From September 2010 to December 2010 (4 months) London, United KingdomMarketing Intern @ •Managed literature distribution throughout greater Grand Rapids area for summer concert series. •Created artist management spreadsheet and updated customer database on Filemaker Pro. •Set up cross promotion between Grand Rapids Symphony and local swing dancing society. From May 2010 to August 2010 (4 months) Greater Grand Rapids, Michigan AreaPublic Relations Intern @ •Co-wrote one-sheets for Gofers:The Sitcom, Center for Emerging Enterprises (CE2), and CE2TV. From May 2010 to August 2010 (4 months) Greater Grand Rapids, Michigan AreaBlogger @ •Wrote blog based on government and on-campus housing. From January 2008 to May 2010 (2 years 5 months) Greater Grand Rapids, Michigan Area

BA, Advertising and Public Relations; Public Relations @ Grand Valley State University From 2007 to 2011 Daina Salayon is skilled in: Event Planning, Volunteer Management, Data Collection, Exit Surveys, Public Relations, Marketing Communications, Non-profits, Marketing, Press Releases, Social Media, Leadership, Newsletters, Nonprofits