★ Over 5 years’ experience in project management and digital marketing
Passionate about online and offline projects and events, develop websites and e-commerce sites. Have over 5 years’ experience in project management and take on projects with curiosity and enthusiasm.
★ Work independently with large responsibility
I often work independently and have high responsibility but I likes having colleagues to share my day with. As a team member, I am goal- and service oriented, it's important to me that everyone is doing well, feel that they are performing their best and get acknowledged for it.
★ I love challenges!
A complex and exciting challenge has been being primarily responsible for the development and launch of Poolia's new responsive platform and new tonality. The project included 5 websites, 3 countries and nearly 30 project participants. Very positive results have been revealed in increased traffic from mobile devices, usability testing, customer satisfaction, and increased number of job applications in all coun-tries.
★ Described as social, energetic and creative
With high social competence I´m always curious about meeting new people. I am quite creative and are always working on at least one idea when not hanging out with friends or working out. It is important for me to set goals, develop and perform.
Specialties: Project Management, eCommerce, Marketing, Content Management, Online Advertising, Public Relations, Social Media Strategy, Conversion strategy, SEO, SEM, E-mail marketing, business development.
Account Strategist @ Account strategist / Account Manager at Google DoubleClick, Media buying solution
I´m working within the field of programatic buying for search mainly with campaign management, bid strategies, and executive reports for the Nordic market. Focusing on the Swedish and Finish market in particular.
DoubleClick Search (DS) is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels. Streamlined workflow and powerful reporting features enable buyers to efficiently run campaigns, while strategic bid optimization improves campaign performance. Without DS, agencys or advertisers would need to manage their ads and keywords on each search engine, and it would be much more difficult to analyze the ad/keyword performance across engines. They´d also wouldn't have the automated bidding power of DS bid strategies.
DS, saves time, reduce complexity, and give the ability to make better decisions and increase Return on Investment for search marketing.
Key responsibilities
- Bid strategies
- Campaign Management
- Executive reporting
- SEM
- Customer relationship From September 2015 to Present (2 months) Dublin, IrelandDigital Marketing Specialist @ Project Manager / Digital Marketing Specialist
The main objective is to handle and develop Poolias digital marketing. A focus on developing a new responsive platform with 5 recruitment websites. This together with producing better strategies for social media and conversion optimization for customer and candidate thru all digital channels. I project manage new suppliers agreement for online advertising and cherish the relations with all involved suppliers and connections to the Poolia platform. Keativ idéa generation and campaign management is one of the most fun parts about my job. These are mostly made digital but is sometimes also made as offline campaigns.
Poolia performs temporary staffing and permanent placement assignments for all kinds of organisations - private and public companies, authorities, public bodies and non profit-making organisations. Poolia operates today in the markets in Sweden, Germany and Finland. The Poolia share is listed on NASDAQ OMX Stockholm AB.
Key responsibilities
- Developing 5 websites global (platform Epi Server )
- Project management
- Campaign management
- Content management & development
- Online advertising and PR
- Social media marketing
- Online Campaigns & Email marketing
- Conversion strategy
- SEO
- SEM
- Web analysis From May 2013 to September 2015 (2 years 5 months) Stockholm, SwedenEcommerce Manager @ As e-commerce manager for byredo.com I combined my skills in business and web building together with design and communication, managing the online business. The position focused on two main areas, product merchandising and front‐end web design and development. I was in charge of the daily sales of the web shop, the customer experience and the product merchandising. Making sure the marketing calendar in the company was in the best way relayed to digital channels, by developing and managing an online merchandising plan. On the web designer and developer part I, together with the Creative director, worked on developing the design for byredo.com 2.0. The focus was also analysing the results and sales targets as well as project delivery on web development projects.
Byredo is a Stockholm based fragrance house founded in 2006 by Ben Gorham. Products include perfume, home fragrance, body care products and accessories. www.byredo.com
Key responsibilities
- Development of new site (platform EDGE - Panagora)
- Project management
- Content management
- Online Campaigns & Email marketing
- Conversion strategy
- SEO
- Web analysis From August 2012 to November 2012 (4 months) Stockholm, SwedenOnline Business Manager @ Online Business Developer
I was responsible for developing www.telia.se/foretag Telia Soners´s business processes for online sales of smartphones, tablets and services. I managed the platform development by setting requirements on daly basis for a couple of developers situated in Malmö. I was also in charge of project managening the integrations between the Telia Sonera business platform and external business platforms.
TeliaSonera is the leading provider of mobile communications, fixed telephony, data communication and broadband. www.telia.se/foretag
Key responsibilities
- Manage all platform- and e-commerce development
- Identify and analyze business needs
- Develop solutions that both improve make more effective sales and service.
- SuperUser in Telia Sonera´s e-Commerce business platform
- Integration project management From June 2012 to August 2012 (3 months) Stockholm, SwedenEcommerce Manager @ Ecommerce manager & Online Marketing Manager
The main objectives was to master and develop frankdandy.com. I was in charge of the everyday business as well as the more strategic decisions regarding budget and marketing. I managed and created content as products, prices, pictures, videos and copy for the web shop, create campaigns and SEO. Managed the communication with the external partners in affiliate and CPC program. Operated and produced e-mail marketing and loyalty programs, acted as a superuser in the e-commerce platform. I managed the communication with the Online Customer Service, analysed and followed up on effects. In November 2011 I launched the new version 2.0 of frankdandy.com and ended with organicing the launch of a B2B shop.
Frank Dandy is one of Scandinavia’s leading underwear manufacturers. The company work hard delivering innovative design and the highest quality underwear to an affordable price. www.frankdandy.com
Key responsibilities
- Project management
- Campaign management
- Social media marketing
- Content management & development
- Online sales optimization
- Affiliate, SEO & SEM
- E-mail marketing & loyalty programs
- Budget
- Web analysis From November 2011 to July 2012 (9 months) Stockholm, SwedenMarketing Assistant @ Online sales & Marketing assistant
Key responsibilities
- Manage contact with external partners regarding affiliate and the CPC programs
- Campaign Management
- Content Management (create image, text and video content for campaigns and e-commerce site)
- Newsletter Marketing and loyalty programs
- SuperUser in e-Commerce plat form SILK VMS BCB & B2B
- Manage e-commerce stocks and communication with the Online Customer Service
- Analyze and monitor the effect from the assignments above From May 2011 to November 2011 (7 months) Stockholm, SwedenUsability Specialist @ Marketing & Usebility Strategist - Intern
Typeform introduces the next generation of online forms: Engaging, beautifull, flexible & fast. The service allows the users to easily build, design and publish these typeforms.
www.typeform.com & www.pulpolab.com
Key responsibilities
- PR and On- & offline markering strategy
- Release/ Launch planning
- Social media strategy From April 2011 to May 2011 (2 months) Barcelona Area, SpainDigital Marketing Intern @ Marketing & Mobile testing - Intern
In my 14 weeks at Siine I set up an off- & online marketing strategy for their launch of a new keyboard for smartphones as well as produced comercial videos and social media campains. I dealt with clients like Sony Ericsson and Cat & Mouse production.
Siine makes every-day digital interfaces smarter and more user-friendly. The company's mission is to improve the most-used interface on the planet - the keyboard interface - so that every-day messaging can become fun again. siine.com
Key responsibilities
- On- & offline markering strategy
- PR
- Release/ Launch planning
- Social media strategy From February 2011 to May 2011 (4 months) Barcelona Area, SpainMarketing Manager @ Projekt Manager / Marketing & Webb Manager
At Drivhuset I worked with event planning as for conferences, lectures, motivational speakers, competitions and much more. I was in charge of all the on- and offline markering from strategy to execution. Other duties included maintaining contact with companies in and outside of Kalmar, administration, booking speakers, photograf events, produce newsletter, newsletters, updating the website with content and write articles for the magazine Drivet.
Drivhuset is a Linnaeus University foundation that helps students start and run businesses. www.drivhuset.se
Key responsibilities
- Project manage and planning
- Event management
- E-mail marketing
- PR and On- & offline marketing
- Networking
- Social Media Marketing From August 2009 to June 2010 (11 months) Kalmar, Sweden
Digtial Marketing Manager, Marketing/Marketing Management, General @ Ability partner From 2015 to 2015 eCommerce Manager, E-Commerce/Electronic Commerce @ Hyper Island From 2010 to 2011 Media Management (Bachelor in Media/Comunication studies), Marketing/Marketing Management, General @ Linnéuniversitetet / Linnaeus University From 2007 to 2010 Louise Carlsson is skilled in: E-commerce, Online Marketing, Social Media Marketing, Digital Marketing, Digital Media, Google Analytics, Entrepreneurship, Social Media, Advertising, Marketing Strategy, E-business, SEO, Photoshop, Public Relations, Photography, Retail, Customer Service, B2B, Web Design, SEM, InDesign, Customer Relations, Film Production, Email Marketing, EPiServer, Online Advertising, Web Analytics, Marketing Communications, Marketing, Strategy, Digital Strategy, B2B Marketing, Content Management