Sales Operations Executive who accelerates revenue, sales, and customer growth by creating and driving a strategy that increases employee capability, leverages data to increase customer engagement, and improves operations for maximum profitability. Helps brands successfully break into new markets through marketing and sales, using multi-channels.
Recognized for optimizing revenue growth opportunities, cross functional leadership skills, innovation and renovation of programs, continuous improvement to maximize organizational and individual results, creation and execution of sales and marketing promotions, customer relationship management (CRM), new business development, fulfillment logistics, information technology and Organizational Development.
Areas of Expertise: Strategic Planning, Business Development (B2B), Sales & Service Operations, Call Center Operations, Multi-Site Retail Management, Franchising, Customer Experience (B2C), Ecommerce, P&L Management, Talent Management, Organizational Development, Employee Compensation and Recognition plans, Executive Coaching
CEO @ Reports to the Board of Directors and is responsible for creating, communicating, and implementing the organization's vision, mission, and overall direction. Has been tasked with leading the development and implementation of the organization's overall strategy, brand development and expansion. From September 2014 to Present (1 year 4 months) Vice President North America Business / NA Business Unit Head @ Member of the Executive Management Team, reporting to the CEO. Responsible for the profitability of all Jenny Craig North America business channels, which includes the management of 380+ corporate and 100+ franchise retail stores, eCommerce sales channel, Call Center sales channel, Learning and Development Department, Sales Operations Department, and the Customer Service Department (over $400 million in revenue and 2000+ employees). Accountable for creating and executing the sales and marketing strategy and tactics to drive acquisition and conversion. Responsible for meeting revenue and growth goals, developing and executing the strategic plan, and managing the P&Ls for North America Operations.
• Created the Business Plan for and lead the successful opening the first 8 Jenny Craig/Curves co-branded retail locations.
• Appointed “Care Taker” for the Company Q4, 2013 while the CEO was on assignment out of the country. Lead the Company through an acquisition while achieving all Nestlé revenue expectations.
• Successfully launched an eCommerce Business for the Company, exceeding forecast for revenue in the first 7 days of operation.
• Put into place a 9-month training program to upscale employee capability for client service and sales skills, resulting in an average increase in client engagement scores and a 5% annual increase in revenue.
• Designed, tested and launched a new Client Membership offer that has proven to improve the lifetime value of clients by $225 per client annually which equates to an 8% increase in revenue.
• Consolidated 101 non-profitable store locations, and successfully improved margins and decreased cost to serve. Maintained over 65% of the total revenue from closed locations.
• Executed a new 10 year franchise service agreement.
• Designed & piloted a new compensation plan that improved employee retention, attraction and productivity. From March 2012 to July 2014 (2 years 5 months) CIO @ Reported to the CEO. Responsible for 114 team members, global IS/IT budget, vendor relationships, performance/development of all systems and processes used by the company.
• Improved system stability and performance (installed Exadata database).
• Revised staffing structure to create a staffing model that utilized outsourced resources for new projects, reduced the number of FTE’s and created a much more flexible and profitable model. From January 2011 to March 2012 (1 year 3 months) Vice President and Business Unit Head Jenny Craig at Home Business @ Reported to the CEO. Responsible for all functions of the Jenny Craig at Home Call Center Business including: Strategy, P&L performance, Marketing, R&D, HR, Operations, Call Center Management, Customer Service Team, and Sales Team (250 + employees)
• Consecutive revenue growth of +35% each year from 2006–2010.
• Implemented a web based order management system, CRM and warehouse management system in order to quickly scale the business.
• Strategically opened 3 pick and pack locations in North America in order to leverage same day ground UPS zones resulting in delivery cost savings, reduced COGs and improved margins.
• Launched Jenny Craig in the United Kingdom and French speaking Quebec, exceeding revenue expectations. From January 2006 to January 2011 (5 years 1 month) Vice President Field Sales & Service @ Reported to the Vice President of Sales. Responsible for revenue growth, training, staffing, sales and service of 3000+ employees in 634 retail locations throughout North America. Led the Sales Operations Department responsible for all field initiatives, communications, audits, and P&Ls. Oversaw the Learning and Development Department which included the development of weekly sales meetings, monthly leadership development meetings, annual Global Leadership Conferences, the Recognition Program, Mystery Shop Program, and Sales Presentations. Received "Organization of the Year Award" from ASTD for creation of 1 week New Manager Training Program based on leadership competencies.
* Successfully opened 100+ new Jenny Craig Centers
* Trained the Director of Operations for Jenny Craig Australia From January 1999 to January 2006 (7 years 1 month) Divisional Director & Divisional Trainer @ From June 1992 to February 1999 (6 years 9 months) Sales Trainer @ Responsible for training sales force on selling techniques. From June 1990 to June 1992 (2 years 1 month)
Bachelor's Degree, Secondary Education and Teaching @ University of Michigan From 1986 to 1992 Business/Managerial Economics @ Standford Executive Education Program From 2003 to 2003 Corrine Perritano is skilled in: Strategic Leadership, Business Planning, Sales Operations, Call Center, Strategic Planning, Leadership, Cross-functional Team Leadership, Global Economy, Call Centers, Strategy, Management, Customer Service, Sales, Customer Retention, Performance Management