I am a(n):
Rising college graduate: Set to graduate in June 2016 from the University of California, Riverside with a Bachelor of Science in Business Administration
Writer/editor: Award-winning college journalist with over three years of writing and editing experience in print media. Well-versed in AP Style.
Aspiring marketer: 9 months of experience in a corporate marketing environment, playing an instrumental role in digital marketing efforts ranging from social/content strategy development and execution, copywriting/editing, product awareness initiatives and analytics reporting.
Managing Editor @ - Manage a team of 5 section editors (News, Opinions, Features, Arts & Entertainment, Sports), their assistants in meeting and maintaining high quality journalistic standards in adherence to AP Style for a multi-award winning, weekly publication
- Lead weekly production for the Highlander — facilitate smooth operation of the production process by ensuring harmonious operation across multiple teams, leading to a reduction of weekly production time by an average of 4 hours while maintaining consistent content quality
- Oversee growth strategy of the Highlander for the school year 2015-2016 (readership increase, social/web presence, website redesign)
- Implemented web analytics/social reporting and an online survey to provide reader insights and drive actionable strategies to improve overall publication quality
- Spearheaded the development and launch of the Highlander’s weekly email newsletter
- Oversee the acquisition and management of the Highlander’s first marketing/public relations staff
- Meet weekly with section editors, editor-in-chief and business manager for status reports
- Perform final edits on all online/printed copy
- Spearhead onboarding and training process for prospective/new writers/editors. From May 2015 to Present (8 months) Marketing Intern @ - Develop and manage a content strategy encompassing three major social platforms:
- Facebook (143% growth in engagement, 187% growth in total reach Q1 to Q2)
- Twitter (345% increase in engagements, 179% growth in impressions Q1 to Q2)
- LinkedIn (160% growth in impressions, 49% growth in engagement Q1 to Q2)
- Created a training document to educate mortgage loan officers on leveraging social for awareness/lead generation/conversion
- Develop and execute social media strategies to promote, leverage and foster awareness for multiple high value business partnerships (USC Athletics, Clinton Global Initiative, SDSU Athletics), generating an average 21% increase in engagement across all of the bank’s social channels.
- Created and maintained an executive report to provide week-over-week insights on the usage of a companywide, internal intranet site
- Assist in the administrative/logistical planning and development of marketing strategies for various industry trade shows
- Create and deliver presentations to key stakeholders regarding social media strategy, trade show marketing and content strategy.
- Develop wireframes and set creative direction for various company webpages
- Spearheaded the planning and development of Banc of California’s first original content piece (white paper) through conceptualizing a distribution strategy (social, retail, web), creative direction and copywriting. From April 2015 to Present (9 months) Assistant Sports Editor @ -Spearhead print coverage for various sporting events of the 17 UCR athletics programs
-Create engaging content for readers on a week-to-week basis (feature articles, professional sports coverage, student-athlete spotlights)
-Manage a team of approximately 7 contributing and staff writers.
-Assist Sports Editor in quality assurance as well as proofreading and editing work for syntax, grammar.
-Manage online content via WordPress From June 2013 to May 2015 (2 years)
Bachelor's Degree, Business Administration, GPA: 3.4 @ UC Riverside From 2012 to 2016 Cody N. is skilled in: Writing, Editing, Social Networking, Microsoft Office, Teamwork, Facebook, PowerPoint, Marketing Strategy, Social Media Marketing, Digital Marketing, Marketing Communications, AP Style, Sports Writing, News Writing, Event Planning