- Experienced global brand marketing specialist with strong strategic focus and cross marketing channel expertise, now leading the marketing function of one of the UK's fastest growing e-commerce brands. - Track record of developing successful marketing strategies for high growth brands, most recently doubling brand awareness & delivering YOY growth of over 50% in my current role. - Led marketing transformation of an established digital brand to a multichannel company leading to over half of all UK customers transacting on mobile with YOY mobile revenue increasing by over 100% for 3 concurrent years. - Led successful cross-channel marketing launch of a high profile gaming brand into the US (New Jersey) following market regulation. - Devised and implemented effective and impactful acquisition and retention strategies across digital channels for a number of major consumer brands through my own digital marketing consultancy. - Experienced digital marketing specialist who has run innovative and successful marketing campaigns leveraged across paid, owned and earned media channels - and delivered a number of 'World Firsts' - Has provided strategic insight, digital marketing planning and campaign implementation for companies including Betfair, McDonald’s Europe, Eurosport and npower - Author of Digital Marketing for Dummies- part of the World-renowned Dummies series Specialties: Digital Marketing Strategy & Implementation, online customer acquisition and retention, digital brand development, experience of managing above-the-line marketing campaigns and devising cross-media marketing plans, devising e-CRM strategies to aid acquisition and retention, brokering and implementing affinity partnerships to drive traffic and incremental sales, creation and deployment of social media campaigns, online PR and reputation management, online media planning and buying, digital content strategy, development of channel mix strategies and execution of multi-channel brand campaigns.

Marketing Director @ As Marketing Director and a member of the Senior Leadership Team for one of the UK's fastest growing e-commerce companies I'm responsible for developing and delivering the brand marketing strategy to ensure the business over delivers on our commercial targets. My remit is to drive rapid growth for the business by significantly scaling up our activity across all marketing channels by broadening top-line brand awareness and understanding and driving increased activity, engagement and value from our existing customers. Working closely with our Commercial Team, I am responsible for managing the daily and monthly promotional trading calendar to ensure that the business is delivering on its targets. I'm responsible for managing a team of 21 and am tasked with delivering ROI-positive, innovative marketing activity across all of our paid,owned and earned channels in the UK and across key international markets. As the brand guardian, I'm responsible for ensuring we articulate our brand proposition across all key customer touchpoints and that we continue to innovate our marketing mix, messaging and media platforms to ensure we continue to drive high growth. From January 2014 to Present (2 years) London, United KingdomNon-Executive Director @ The Lily Foundation is committed to finding a cure for Mitochondrial Disease and other metabolic disorders through funding research and providing support to those involved and affected by metabolic disorders. As a Non-Executive Director for the charity, I am responsible for helping the charity grow its profile utilising the digital marketing channels and creating broader awareness about its cause and assisting it with its fundraising and its strategic direction. I also work closely with the charity's Chief Executive on the governance and future development of the charity. From March 2011 to Present (4 years 10 months) Director of Digital @ - I was appointed to this newly created role following a company-wide restructure and was responsible for driving Betfair's Digital Brand strategy and bringing to life the Betfair brand online whilst also leading Betfair's Digital innovation. - I was tasked with developing and executing the Digital Brand strategy across core digital channels including Social Media, Mobile, Online Marketing and PPC, utilising these channels to build awareness of Betfair and drive conversion. - Mobile is a core area of growth for Betfair and I was responsible for ensuring we continue to expand our Mobile business through prominent marketing programmes and continued product innovation. - I was also responsible for Betfair's Social Media strategy, for increasing our use of the social platforms as brand marketing channels whilst also ensuring that the company continues to expand into new areas through the social channels. - I was responsible for managing and executing Betfair's brand budget ensuring that the business achieves its new customer activation targets in the UK & Ireland and Europe as well as meeting a number of new and existing customer KPI's across Betfair's products. From January 2013 to December 2013 (1 year) Head of Digital Marketing and Central Acquisition @ - I was promoted to this enhanced role in 2011 as part of a move to centralise all of Betfair's acquisition channels under one single team to ensure Betfair was driving efficient, effective and as profitable customer acquisition across digital platforms whilst ensuring the company continued to push the boundaries across the online sphere. - I was responsible for managing all of Betfair's core acquisition and digital marketing channels globally spanning display and performance driven online media, search (PPC and SEO), affiliates, social media and the advocacy platform Refer and Earn. - Multichannel is a key growth area for Betfair and I was commercially responsible for Mobile and Social Media ensuring that the company continued to accelerate our use and take-up of these platforms globally. Mobile accounts for over 15% of Betfair's Exchange revenue and revenue has grown by over 100% consistently in the last 2 years. - I was responsible for managing and executing the global online acquisition budget and ensuring the business met annual targets across multiple European markets including the UK, Ireland, Iberia and Northern Europe across a range of KPI’s including Payback (ROI), CPA and Revenue generated. - I ran a global Centre of Excellence (25 people) for digital marketing for local Betfair businesses to benefit from to drive efficiencies and to identify new digital marketing opportunities. From May 2011 to January 2013 (1 year 9 months) Head of Central Online Marketing Services @ - I Initially worked on a consultancy basis before being appointed to drive a step change in Betfair's Global Online Marketing spanning display and performance driven online media, search (PPC and SEO), Social Media and digital innovation for its core sports betting, casino and poker products globally. - I was responsible for managing and executing the global online acquisiton budget and ensuring the business was achieving annual targets across multiple European markets including the UK, Ireland, Iberia, Central and Eastern Europe. - I was focused on improving the performance of our online marketing by targeting and achieving CPA reduction, increasing conversion and introducing a dedicated optimisation programme, which has generated immediate results. - I was tasked with developing a global Centre of Excellence for digital marketing for local Betfair businesses to benefit from to drive efficiencies and identify new digital marketing opportunities. - I built a team of 11 online marketing specialists and delivered global marketing campaigns across 15 countries that have achieved all of their core objectives - Most recently, I was tasked with growing the mobile channel for Betfair including devising and executing the mobile marketing strategy, expanding the product portfolio globally and identifying partnership opportunities for growth. From October 2009 to May 2011 (1 year 8 months) Founder & Director @ - Evolv Digital is a strategically focused digital marketing agency, which provides digital marketng strategy, impactful and effective online marketing solutions, online PR and helps brands harness social media. - Evolv has worked with a number of household brands including npower, McDonald's Europe, British Eurosport, Setanta Sports and British Gas providing a range of digital marketing services. - Evolv are experts in helping to create digital brands and providing solutions to company's digital dilemma's. - Evolv's expertise spans digital strategy and creative execution as we help our clients build brand connections online. From January 2006 to January 2010 (4 years 1 month) Head of Online Marketing @ Key responsibilities included: -Management of £3m annual online marketing budget -Responsible for the creation and execution of the digital marketing strategy -Overseeing all digital marketing acquisition and retention activity spanning online, mobile, digital, affinity partnerships, customer communications and in-stadia -Ownership of Setanta.com in GB and Ireland -Ownership of the web-based subscription process and relationships with key suppliers including Level 3, Triple One and MGt -Responsible for the planning, implementation and performance of all display, PPC and affiliate campaigns -Responsible for marketing liaison with football clubs and other key distribution partners including Virgin Media, BT Vision and Top Up TV -Responsible for identifying and brokering affinity partnerships to both drive traffic to the website but also to aid customer acquisition and responsible for growing Web-based revenue Key Achievements include: -A key member of the marketing team which grew the Setanta subscription base from 200,000 to over 1m customers in five months -Responsible for growing the share of online subscriptions from 20% to 35% - 40% every month -Devised and implemented an online marketing strategy that assisted the business in hitting its acquisition targets in 2007 on a strict CPA of £10-£15 -Relaunched and established Setanta.com as online destination for Setanta attracting between 1.5 and 2.5m unique users a month -Implemented an affinity partnership with the Daily Mirror that was run across 4 national newspapers and was only redeemable online and attracted 40,000 subscribers -Established an e-CRM strategy that to date sent 10m emails to customers and prospects as part of our acquisition and retention activity with winback and prospect activity regularly achieving conversion rates of 2-2.5% -Led the relaunch of online subscription process to increase conversion by 25% and improve overall customer experience From 2007 to 2009 (2 years) Digital Marketing Strategist @ I established BCA as a digital marketing consultancy providing major consumer brands with digital acquisiton and content strategy and the provision of a range of digital marketing services. Clients of BCA included AOL, Sky, npower, The Number (118118) and Setanta Sports. BCA rebranded as Evolv Digital in September '07 From December 2005 to September 2007 (1 year 10 months) News Editor @ I initially joined Marketing in the role of Senior Reporter and was responsible for breaking a number of major stories in the telecoms and digital media sectors. In April 2004, prior to the successful relaunch of Marketing, which saw the magazine go from broadsheet to tabloid, I was promoted to News Editor to lead the relaunch. I went on to manage a team of seven journalists and am responsible for liaising with the Editor to decide the content of all 14 news pages for each week’s issue and continued to break a number of major stories, which have subsequently been followed up by the national and business press. From October 2003 to January 2006 (2 years 4 months) London, United KingdomDeputy News Editor @ Responsible for deputising when News Editor was away and for breaking some of the biggest news stories about the digital economy. Charted the rise and fall of the dot com industry and the emergence of interactive TV in the UK From September 1999 to February 2003 (3 years 6 months) London, United Kingdom

BA Hons, Journalism @ London College of Printing (London Institute) From 1996 to 1999 Ben Carter is skilled in: Digital Marketing, Digital Strategy, Online Marketing, Digital Media, Social Media Marketing, Online Advertising, Mobile Marketing, SEO, Social Media, E-commerce, PPC, Affiliate Marketing, Customer Acquisition, Marketing Management, Strategy