Specialties: Customer Analytics, Targeting and Personalization, Data Analysis, Web Analytics, Marketing Strategy, Nonprofit Online Fundraising, Online Brand Development, E-Commerce Strategy and Optimization, SQL, Data Visualization

Director, Customer Insights @ - Recruit and manage team of analysts responsible for all customer analysis at J.Crew Group. Team responsibilities include customer segmentation, trend analysis, forecasting, dashboarding, campaign design and optimization, and presenting profitable opportunities. - Define customer analytics roadmap including deliverables, estimated impact, data infrastructure, team roles and cross-functional coordination. - Define and manage product roadmap, including database architecture, integration with other platforms (namely marketing, eCommerce and point of sale) and data quality. - Business owner for a complete email service provider re-platform; estimated 8x return on capital investment. - Develop strategy for initial personalized/targeted marketing campaigns. From February 2013 to Present (2 years 11 months) Vice President of Strategy, Head of Analytics @ Blue State Digital is a digital marketing agency, specializing in grassroots organization with measurable results for political advocacy, non-profit organizations and brands. Notable clients included American Red Cross, Animal Planet/Discovery Networks, Democratic National Committee/BarackObama.com, Ford Motor Company, Microsoft, United Way, US Olympic Committee, Major League Soccer, The Nature Conservancy and Vogue Magazine. - Defined digital strategy for top BSD clients. - Defined processes to implement and maintain web analytics data for BSD's entire portfolio of clients. - Defined measurable, quantitative goals for our clients and facilitated the reporting against those goals. - Iteratively optimized clients' pages and campaigns -- via A/B and serial testing -- to exceed revenue goals for almost all clients within the portfolio, particularly in the 4th quarter of consecutive years. - Hired and trained an Analytics team of five Analysts within two years with the goal of tracking and optimizing towards our clients' quantitative goals. See more info here: - http://www.bluestatedigital.com - http://www.bluestatedigital.com/blog/entry/design-and-analytics-redesigning-the-nature-conservancy-homepage/ From August 2009 to January 2013 (3 years 6 months) Metrics Analyst @ - Combined 3rd party and Google internal data to recommend marketing strategies for Google's top Entertainment, Tech and Retail partners. - Analyzed data sets to identify missed opportunity for clients - Outlined implementation plans and managed implementation. Typical implementations included national display advertising tests, A/B and multivariate site tests and media mix optimizations. - Created turn-key solutions and trainings for a sales team of 200+ to scale valuable analyses. - Prior positions at Google include: -- Relationship Manager (Aug '07 - April '08) -- AdWords Coordinator (Aug '06 - Aug '07) From August 2006 to August 2009 (3 years 1 month)

BA, Political Science @ University of North Carolina at Chapel Hill From 2002 to 2006 Ben Bullock is skilled in: Web Analytics, Analytics, Digital Strategy, Google Analytics, Marketing Strategy, SEM, Data Analysis, E-commerce, Google Adwords, Strategy, Online Advertising, Social Media Measurement, Digital Marketing, Omniture, Social Media Marketing