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Alisha Ph.D.

Director, Consumer Research @ The New York Times

Research Manager at Instagram

Greater New York City Area

Ranked #446 out of 8,920 for Director, Consumer Research in New York

Section title

Alisha Ph.D.'s Email Addresses & Phone Numbers

Alisha Ph.D.'s Work Experience

The New York Times

Director, Consumer Research

September 2012 to Present

Greater New York City Area

Insight Strategy Group

Associate Director

September 2011 to September 2012

Greater New York City Area

Insight Strategy Group

Senior Project Manager

August 2011 to September 2011

Greater New York City Area

Alisha Ph.D.'s Education

Harvard University

BA Social Psychology

1997 to 2001

University of Southern California

MA Clinical Psychology

2001 to 2003

University of Southern California

PhD Clinical Psychology

2001 to 2007

Alisha Ph.D.'s Professional Skills Radar Chart

Based on our findings, Alisha Ph.D. is ...

Social
Calm under pressure
Talkative

What's on Alisha Ph.D.'s mind?

Based on our findings, Alisha Ph.D. is ...

50% Left Brained
50% Right Brained

Alisha Ph.D.'s Estimated Salary Range

About Alisha Ph.D.'s Current Company

The New York Times

Work within the Consumer Insight Group which is responsible for research and analytics for all New York Times offerings, including the newspaper and NYTimes.com. Lead efforts to understand the evolving cross-platform behavior and attitudes of New York Times readers. Design and implement qualitative and quantitative studies to generate consumer insights that inform product development, marketing, and strategy....

Frequently Asked Questions about Alisha Ph.D.

What company does Alisha Ph.D. work for?

Alisha Ph.D. works for The New York Times


What is Alisha Ph.D.'s role at The New York Times?

Alisha Ph.D. is Director, Consumer Research


What is Alisha Ph.D.'s personal email address?

Alisha Ph.D.'s personal email addresses are and a****[email protected] and a****[email protected]


What is Alisha Ph.D.'s business email address?

Alisha Ph.D.'s business email addresses are not available


What is Alisha Ph.D.'s Phone Number?

Alisha Ph.D.'s phone (212) ***-*161


Who are Alisha Ph.D.'s colleagues?

Alisha Ph.D.'s colleagues are Claudia Luke, Fidel Sosa, Michael Gofron, Timo Pelz, Moshe Blank, Brett Westervelt, Xiwei Yan, Joe Kennedy, Ron Besseling, and Perrine Brouillet


About Alisha Ph.D.

📖 Summary

Applied Research Professional with extensive experience in custom qualitative and quantitative research design, survey development, across-culture data collection, and culling big picture findings from large data sets. Specialize in translating client objectives into survey materials and analysis plans, identifying across and within-market consumer insights for globally based clients, consumer targeting, and creating qualitative and quantitative infused strategic presentations tailored to address business planning needs across all levels of management. Specialties: Cross-Platform Digital Media Consumption â•‘ Social Media Measurement â•‘ Competitive Analysis â•‘ International Research Design â•‘ Survey Development â•‘ Brand Tracking â•‘ Ethnographies, Pilot Testing, Concept Testing â•‘Focus Group Moderation â•‘Children's, Tween, and Teen Media â•‘ Consultation On Large-Scale Strategic Initiatives for Brands Including: Nickelodeon, MTV, and Crayola â•‘Consultation and Survey Design for Brands Including: Discovery, National Geographic, Hasbro, and VH1Director, Consumer Research @ Work within the Consumer Insight Group which is responsible for research and analytics for all New York Times offerings, including the newspaper and NYTimes.com. Lead efforts to understand the evolving cross-platform behavior and attitudes of New York Times readers. Design and implement qualitative and quantitative studies to generate consumer insights that inform product development, marketing, and strategy. Manage and streamline the day-to-day work flow of information and insights. Collaborate with web and customer analytics, user experience research, and other insights teams to provide a holistic view of the NY Times audience. From September 2012 to Present (3 years 4 months) Greater New York City AreaAssociate Director @ From September 2011 to September 2012 (1 year 1 month) Greater New York City AreaSenior Project Manager @ From August 2011 to September 2011 (2 months) Greater New York City AreaManager @ From September 2010 to August 2011 (1 year) Greater New York City AreaAnalyst @ From September 2009 to August 2010 (1 year) Greater New York City AreaPostdoctoral Fellow & Project Director @ From 2007 to September 2009 (2 years) Predoctoral Intern @ From July 2006 to June 2007 (1 year) Greater Los Angeles AreaBA, Social Psychology @ Harvard University From 1997 to 2001 MA, Clinical Psychology @ University of Southern California From 2001 to 2003 PhD, Clinical Psychology @ University of Southern California From 2001 to 2007 Alisha Ph.D. is skilled in: SPSS, Excel, PowerPoint, Quantitative Research, Survey Design, Data Analysis, Customer Insight, Competitive Analysis, Market Research, Analytics, Focus Groups, Marketing Research, Qualitative Research, Strategy, Ethnography, Research, Social Media


Alisha Ph.D.’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Alisha Ph.D.'s Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 4 month(s)

Alisha Ph.D.'s Willingness to Change Jobs

Unlikely

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