Research Manager at Instagram
Greater New York City Area
The New York Times
Director, Consumer Research
September 2012 to Present
Greater New York City Area
Insight Strategy Group
Associate Director
September 2011 to September 2012
Greater New York City Area
Insight Strategy Group
Senior Project Manager
August 2011 to September 2011
Greater New York City Area
Insight Strategy Group
Manager
September 2010 to August 2011
Greater New York City Area
Insight Strategy Group
Analyst
September 2009 to August 2010
Greater New York City Area
Judge Baker Children's Center, Harvard Medical School
Postdoctoral Fellow & Project Director
2007 to September 2009
UCLA Medical Center
Predoctoral Intern
July 2006 to June 2007
Greater Los Angeles Area
Work within the Consumer Insight Group which is responsible for research and analytics for all New York Times offerings, including the newspaper and NYTimes.com. Lead efforts to understand the evolving cross-platform behavior and attitudes of New York Times readers. Design and implement qualitative and quantitative studies to generate consumer insights that inform product development, marketing, and strategy.... Work within the Consumer Insight Group which is responsible for research and analytics for all New York Times offerings, including the newspaper and NYTimes.com. Lead efforts to understand the evolving cross-platform behavior and attitudes of New York Times readers. Design and implement qualitative and quantitative studies to generate consumer insights that inform product development, marketing, and strategy. Manage and streamline the day-to-day work flow of information and insights. Collaborate with web and customer analytics, user experience research, and other insights teams to provide a holistic view of the NY Times audience.
What company does Alisha Ph.D. work for?
Alisha Ph.D. works for The New York Times
What is Alisha Ph.D.'s role at The New York Times?
Alisha Ph.D. is Director, Consumer Research
Who are Alisha Ph.D.'s colleagues?
Alisha Ph.D.'s colleagues are Claudia Luke, Fidel Sosa, Michael Gofron, Timo Pelz, Moshe Blank, Brett Westervelt, Xiwei Yan, Joe Kennedy, Ron Besseling, and Perrine Brouillet
📖 Summary
Applied Research Professional with extensive experience in custom qualitative and quantitative research design, survey development, across-culture data collection, and culling big picture findings from large data sets. Specialize in translating client objectives into survey materials and analysis plans, identifying across and within-market consumer insights for globally based clients, consumer targeting, and creating qualitative and quantitative infused strategic presentations tailored to address business planning needs across all levels of management. Specialties: Cross-Platform Digital Media Consumption â•‘ Social Media Measurement â•‘ Competitive Analysis â•‘ International Research Design â•‘ Survey Development â•‘ Brand Tracking â•‘ Ethnographies, Pilot Testing, Concept Testing â•‘Focus Group Moderation â•‘Children's, Tween, and Teen Media â•‘ Consultation On Large-Scale Strategic Initiatives for Brands Including: Nickelodeon, MTV, and Crayola â•‘Consultation and Survey Design for Brands Including: Discovery, National Geographic, Hasbro, and VH1Director, Consumer Research @ Work within the Consumer Insight Group which is responsible for research and analytics for all New York Times offerings, including the newspaper and NYTimes.com. Lead efforts to understand the evolving cross-platform behavior and attitudes of New York Times readers. Design and implement qualitative and quantitative studies to generate consumer insights that inform product development, marketing, and strategy. Manage and streamline the day-to-day work flow of information and insights. Collaborate with web and customer analytics, user experience research, and other insights teams to provide a holistic view of the NY Times audience. From September 2012 to Present (3 years 4 months) Greater New York City AreaAssociate Director @ From September 2011 to September 2012 (1 year 1 month) Greater New York City AreaSenior Project Manager @ From August 2011 to September 2011 (2 months) Greater New York City AreaManager @ From September 2010 to August 2011 (1 year) Greater New York City AreaAnalyst @ From September 2009 to August 2010 (1 year) Greater New York City AreaPostdoctoral Fellow & Project Director @ From 2007 to September 2009 (2 years) Predoctoral Intern @ From July 2006 to June 2007 (1 year) Greater Los Angeles AreaBA, Social Psychology @ Harvard University From 1997 to 2001 MA, Clinical Psychology @ University of Southern California From 2001 to 2003 PhD, Clinical Psychology @ University of Southern California From 2001 to 2007 Alisha Ph.D. is skilled in: SPSS, Excel, PowerPoint, Quantitative Research, Survey Design, Data Analysis, Customer Insight, Competitive Analysis, Market Research, Analytics, Focus Groups, Marketing Research, Qualitative Research, Strategy, Ethnography, Research, Social Media
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 4 month(s)
Unlikely
Likely
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