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Rachel Ashwell's Email & Phone Number

Author and designer


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About Rachel Ashwell

đź“– Summary

Rachel Ashwell is a renowned author and designer who has made a significant impact in the world of interior design and home decor. With her distinctive shabby chic aesthetic and commitment to creating comfortable, lived-in spaces, Ashwell has become a household name in the design world.

Ashwell first gained attention in the 1980s when she opened her first store, Shabby Chic, in Santa Monica, California. Her unique blend of vintage-inspired, rustic design elements quickly garnered a devoted following, and she soon expanded her brand to include a line of furniture, bedding, and home accessories. Her signature style, characterized by its faded, weathered appearance, has since become synonymous with the shabby chic movement, inspiring countless designers and homeowners.

In addition to her work as a designer, Ashwell is also a prolific author, having penned several books on interior design and home decor. Her writing often reflects her design philosophy, exploring the beauty of imperfection and the importance of creating inviting, comfortable spaces. One of her most notable works, "Shabby Chic Interiors: My Rooms, Treasures, and Trinkets", offers readers a glimpse into Ashwell's own homes as well as tips for incorporating shabby chic elements into their own spaces.

Ashwell's influence extends far beyond her design work and writing. She has also made several television appearances, including a show on the Style Network called "Rachel Ashwell's Shabby Chic On Style". This exposure helped to further popularize her design aesthetic and made her a sought-after authority on interior design.

In recent years, Ashwell has continued to expand her brand, launching new product lines and collaborating with other designers and retailers. Despite her success, she remains committed to creating approachable, accessible design that celebrates the beauty of everyday life. Her dedication to creating spaces that are both stylish and comfortable has earned her a dedicated following and cemented her status as a leading figure in the world of interior design.

As both a designer and an author, Rachel Ashwell has had a profound impact on the world of interior design and home decor. Her distinctive shabby chic style and her commitment to creating comfortable, lived-in spaces have made her a household name in the design world. With her unique blend of vintage-inspired, rustic design elements, she has inspired countless designers and homeowners to embrace the beauty of imperfection and create inviting, comfortable spaces. Her books and television appearances have further popularized her design aesthetic, and her continued commitment to accessible, approachable design has earned her a dedicated following. Overall, Rachel Ashwell's influence on the world of design and home decor is undeniable, and her work will undoubtedly continue to inspire for years to come.


Frequently Asked Questions about Rachel Ashwell

What happened to Rachel Ashwell?

Currently Rachel Ashwell operates a store in Los Angeles and with partners in Tokyo, as well as an online store shabbychic.com offering high quality furniture, bedding, decor, and hand-picked flea market finds. Her “Simply Shabby Chic” collection is celebrating its 11th year at Target.


What happened to Simply Shabby Chic?

Shabby Chic, the brand that taught the nation to love all things flea-markety, is shutting down. Run by British transplant Rachel Ashwell, Shabby Chic spent 20 years pushing adorably worn-in furniture and flowered sheet sets before declaring bankruptcy this year.Apr 6, 2009


Why did shabby chic go out of business?

"The combination of opening too many stores too quickly, and the logistics—compounded with the economy—meant that by 2008, pretty much everything was gone," she says. "It was very tough and very humbling. I wasn't ready at that point to say goodbye to my brand." By early 2009, the company had filed for bankruptcy.Aug 5, 2019


Is shabby chic still a thing?

Shabby chic is still in style, but it is now considered less trendy and more classic with a few modifications that freshen up the look. We spoke with interior designers who shared more about the style's history and its key characteristics. They also provided many useful tips for decorating your own shabby chic home.Mar 15, 2023


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