MISSION STATEMENT: I have always been fascinated by media. I'm a news junkie and cannot overstate the importance of the printed word, yet I've always embraced social media while being an early adopter of the digital world. It's not just the types of media that I'm interested in, but who consumes them and why, and how this creator-consumer relationship is changing. I am a nostalgic yet progressive individual, and believe it is important to maintain our roots while broadening horizons in digital landscapes.
EXPERIENCE: television production, web production, writing, account management, sales, new business, project management, digital product strategy, branded entertainment, social media
FAVORITE THINGS: Woody Allen, Godard, Mad Men, New York Magazine, Fountains of Wayne, Vampire Weekend, Mates of State, The New York Times, podcasts, professional wrestling, mid-century design, the NBA, tennis, Russ & Daughters
Digital Strategist @ ● Leading comprehensive social media strategy for Syfy across all platforms.
● Developing cross-platform and digital media marketing strategies for new business pitches. From February 2015 to Present (10 months) Greater New York City AreaDigital Producer @ ● Worked with digital agency on a large-scale redesign of WWE.com.
● Created and edited content on WWE.com, including interactive features, breaking news, talent profiles, WWE Studio's film promotion, and advertiser sponsorships.
● Travel to live events including Monday Night Raw, SummerSlam, Royal Rumble and other shows to cover on digital platforms first-hand, working closely with talent.
● Interviewed some of the biggest names in pro wrestling, including Hulk Hogan, "Stone Cold" Steve Austin, Ric Flair, Shawn Michaels, Triple H, Bruno Sammartino, John Cena, CM Punk and many others.
● Produced original videos including a "Top 10" ranking series, a documentary-style series, and a series featuring an in-depth look at vintage artifacts.
● Coordinated with photo editors to curate a massive asset library of archival content.
● Worked with social media teams to expand WWE's significant reach and optimize engagement with a passionate fanbase on social platforms and with attendees at live events.
● Helped launch the WWE App, and produced a groundbreaking second screen companion experience available on phones and tablets.
● Obviously wrestled in steel cage matches against The Rock. From December 2011 to February 2015 (3 years 3 months) Stamford, CTAccount Manager @ ● Account management & new business efforts for a boutique branding/marketing arm of a small advertising agency.
● Completely redesigned capabilities deck for presentation & submission.
● Coordinated deliverables for use in trade publications. From September 2011 to November 2011 (3 months) Greater New York City AreaBusiness Development Coordinator @ ● Coordinated strategy, creative, technology and client services teams to create pitch deliverables and RFP responses for clients in the financial services, QSR, government, and telecommunications industries.
● Tracked all incoming new business, and evaluated initial opportunities serving as the primary first contact for potential clients.
● Worked closely with account teams to build business with existing clients.
● Completely revamped the firm’s use of Salesforce to successfully track incoming revenue, manage the overall pipeline, and share contacts. From July 2010 to June 2011 (1 year) Greater New York City AreaAd Sales Coordinator, USA Network & Syfy @ ● Executed client requests for over two dozen accounts including Procter & Gamble, Walmart, Kraft, Sears, Sony Pictures, Yum! Brands, Mars, Campbell’s, AT&T, Johnson & Johnson and others for deals totaling over $50 million.
● Stewarded deals by working closely with ad sales, strategic marketing and commercial operations teams.
● Built relationships with media buying agencies including MediaVest, Universal McCann, MEC and others.
● Tracked payments and adjusted invoices to solve and reconcile billing issues.
● Coordinated high-profile product integrations with NBCU's branded entertainment group including Subway on USA and Subaru on Syfy. From December 2007 to July 2010 (2 years 8 months) Greater New York City AreaBooking Production Assistant, Court TV @ ● Researched cases, compiled and distributed information packets.
● Served as a liaison between bookers, producers and on-air talent. From May 2007 to November 2007 (7 months) Greater New York City AreaProgramming & Production Intern, WRSI The River / WHMP Radio @ ● Imported new music into the station’s library and scheduling system.
● Edited recordings of shows and transferred them to web for podcasting.
● Assisted with on-location radio broadcasts and promotional events. From January 2007 to May 2007 (5 months) Northampton, MAProduction Intern, The Daily Show with Jon Stewart @ ● Transcribed and logged raw footage of field pieces.
● Found news and film clips for use in comedy segments.
● Assisted writing, on-air talent, accounting, studio & field production teams on day-to-day basis. From September 2006 to December 2006 (4 months) Greater New York City AreaArts Assistant Director @ ● Supervised daily programming in summer camp for children, ages 6-12.
● Provided instruction in drama/arts & crafts curriculum. From 2006 to 2006 (less than a year) Greater New York City AreaOffice Assistant @ ● Evaluated advertising portfolios and reels of prospective job candidates.
● Created packets representing individual job candidates for placements. From 2004 to 2004 (less than a year) Greater New York City Area
BA, Communication & Film Studies @ University of Massachusetts, Amherst From 2003 to 2007 Zach Linder is skilled in: Editing, Social Media, Writing, Digital Strategy, Account Management, RFP, Proposal Management, Ad Sales, Digital Media, Copy Editing, Social Networking, Copywriting, Social Media Marketing, Journalism, Broadcast, Film, Radio, Publishing, Content Strategy, New Media, Marketing Strategy
Websites:
http://flavors.me/zachlinder,
http://zachinthehighlifeagain.com,
http://twitter.com/ucbw