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Whitney Fishman has been helping brands and businesses understand media and communication trends, as well as technology-driven consumer-based insights, through the consumer lens for over thirteen years. Consulting for companies across a multitude of industries, including publishing, music, nonprofits, hospitality, and fashion, Whitney works with brands to help bring their ideas to life via propriety solutions, tools and educational programs. Whitney was recognized as one of Forbes' 2014 30 Under 30 - Marketing & Advertising for her work at MEC, developing new client communication tools, launching the agency’s innovation initiative, and revamping the agency’s thought leadership program. Interests: Passionate about understanding consumers & communities from the inside. Curious and eager to learn about brands, consumers, technology, and business, and the ways that they intersect and influence each other. Specialties: Insights Development, Strategy, Youth Marketing, Trend Forecasting, Social Media, Emerging Media Technologies, Innovation, Branding & Identity, General Pop Culture, Entertainment-Based Solutions, Community Management, Qualitative Research.

Senior Partner, Innovation & Consumer Technology @ Helping MEC and MEC's clients understand the role consumer technology plays in the everyday life of people, and helping them find the best ways to leverage that understanding via thought leadership, innovative opportunities and start-ups. From April 2013 to Present (2 years 7 months) Greater New York City AreaConsultant/Founder @ Innovative and integrated strategic marketing, branding, PR, and events solutions for businesses and organizations looking for better branding and consumer relationships. From March 2004 to Present (11 years 8 months) CEO @ Indie record label specializing in development, recording and promotion of up and coming artists. From March 2004 to Present (11 years 8 months) VP, Consumer Intelligence Consultancy @ Consumer trends and insights consultant enabling the development and growth of a ‘Culture of Insights’ within MediaVest by developing and activating proprietary tools & programs for both general consumer trends and brand-specific findings, as well as efficiently connecting MediaVest to the current trends, media landscapes and demographics our Clients desire. From March 2007 to April 2013 (6 years 2 months) Assistant Account Executive @ • Aided in the planning and execution of integrated advertising campaigns for insurance and beauty accounts, developing and implementing strategic solutions, overseeing creative, and managing teams. • Researched and assisted in account planning for new business pitches. • Developed and directed national Gen-Y research panel. • Researched and issued bimonthly youth trending reports for internal and Client use. From May 2006 to November 2006 (7 months) Marketing Associate @ • Led planning, research, and execution of viral and online marketing campaigns nationwide for music, publishing, nonprofit, and retail Clients. • Editor-In-Chief of the premiere issue of BuzzEd Magazine, the premiere for-marketers internationally distributed publication written by in the know youth about what is in the ‘now’. • Editor-In-Chief of the BuzzReport, the monthly trend report distributed worldwide. • Launched and served as Director of bMusic, the marketing division dedicated to research and artist development for major and independent labels. • Developed bTruth, the marketing division dedicated to research services for branding and planning companies. From January 2005 to May 2006 (1 year 5 months) Advertising Coordinator @ From May 2004 to January 2005 (9 months)

MBA, Marketing & Management @ New York University - Leonard N. Stern School of Business From 2009 to 2012 BA, Communications @ New York University From 2002 to 2006 Beth Tfiloh From 1998 to 2002 Whitney Fishman is skilled in: Social Media Marketing, Strategic Consulting, Community Engagement, Qualitative Research, Tablet PC, Certified WOMMA..., Social Media, Digital Strategy, Digital Media, Digital Marketing, Integrated Marketing, Marketing, Strategy, New Media, Online Marketing, Advertising, Brand Development, Marketing Strategy, Interactive Marketing