• Data-Driven: Experience in Big Data, Real-Time Advanced & Predictive Analytics, Statistical Modeling, Real-Time Data Solution Selling, RTB & Programmatic Fundamentals, Audience Insights and Market Intelligence. • Proficient in: Integrated Marketing Communications, including Correlation, Regression, Cluster & Conjoint Analysis using SPSS; Advanced Negotiation Tactics; also, Member of Media Research Club of Chicago • 15+ years Media Experience: Digital, Video, Social, Mobile, OOH & Branded Content, formal leadership training and development; M.S., Integrated Marketing Communications (MBA equivalent) ______________________________________________________________________________ SELECTED ACCOMPLISHMENTS • Developed mix channel media plans out of a clear understanding of channel strategies and how each aligns with the goals of my clients • Facilitated conversations and internal practices around brand lift with internal and external partners • Managed business processes to reach company budget, while smartly managing integrated marketing solutions • Analyzed markets, identified trends and challenges, and developed strategies that grew business • Utilized offline data transactions for online applications • Leveraged market intelligence by working with data-driven technology platforms, advanced analytics, statistical modeling, and audience insights • Demonstrated path to purchase solutions working closely with consumer intelligence teams

Director of Brand Partnerships | Midwest @ MULTI-CHANNEL CELEBRITY & SOCIAL INFLUENCER PARTNERSHIPS, BRANDED CONTENT We turn "Likes"​ into Love. theAudience is a Multi-Channel Digital & Social Publishing House with over 6,200+ influencers including the world’s biggest celebrities. We enable brands to participate in popular culture at a massive scale. Founded by Sean Parker (Napster, Facebook), Ari Emanuel (William Morris Endeavor), and Oliver Luckett (Disney/Digisynd) 2/14 Frontline: "Generation Like” (:30-minute​ marker) - http://www.pbs.org/wgbh/pages/frontline/generation-like/ 4/14 Yahoo News: "Its all in the share, and the buzz"​ - http://news.yahoo.com/blogs/sideshow/how-oliver-luckett-and-theaudience-are-guiding-the-world-s-most-famous-names-online-171832844.html 9/14 NYTimes: "Turning Microcelebrity Into a Big Business"​ - http://www.nytimes.com/2014/09/21/magazine/turning-microcelebrity-into-a-big-business.html?_r=0 From 2015 to Present (less than a year) Greater Chicago AreaDirector, Midwest @ DATA PLATFORM, PROGRAMMATIC DESKTOP, MOBILE, VIDEO, CONTENT MARKETING. From 2014 to 2015 (1 year) Senior Director, Midwest @ TEAM MENTORSHIP; DATA PLATFORM, BIG DATA & REAL-TIME INTERACTIVE VIDEO & TARGETING TECHNIQUES UTILIZING ALL CONNECTED DEVICES. From 2013 to 2014 (1 year) Director of Mobile Sponsorships (Volunteer) @ The objective of the HMC (a Midwest-based non-profit staffed by 100% volunteers) is to create a safe environment to learn about how to use this new marketing channel to grow and enrich your brand. The HMC wants to partner with media solution providers who value education over solicitation. From 2011 to 2014 (3 years) Director, Midwest @ DATA PLATFORM, INTERACTIVE, MOBILE, NATIVE, EARNED & SOCIAL MEDIA, CUSTOM EVENTS From 2011 to 2013 (2 years) Manager/Director, Midwest @ MANAGED SMALL TEAM; INTERACTIVE, MOBILE, CUSTOM EVENTS, INTEGRATED PROPOSALS From 2008 to 2011 (3 years) Manager/Interim Director, Midwest @ MANAGED SMALL TEAM; INTERACTIVE, MOBILE, OOH & TIMES SQUARE EVENT SALES From 2007 to 2008 (1 year) New Business Development @ INTERACTIVE, DIRECT MAIL, PRINT SALES (100% Commission) From 2004 to 2007 (3 years) Sales Manager/Senior Account Executive @ MANAGED SALES TEAM OF 5 REPS; INTERACTIVE & PRINT SALES From 2001 to 2004 (3 years) Account Executive @ PRINT SALES From 2000 to 2001 (1 year) Account Executive @ INTERACTIVE & PRINT SALES From 1998 to 2000 (2 years)

Masters of Science, Integrated Marketing Communications @ Northwestern University From 2013 to 2016 BA, Communication with Business Minor @ Arizona State University From 1991 to 1996 Semester at Sea @ University of Pittsburgh From 1996 to 1996 Wendy Hidenrick is skilled in: Online Advertising, Mobile Devices, Direct Mail, Digital Media, Social Media, Advertising, New Business Development, Account Management, Marketing, Digital Marketing, Social Media Marketing, Online Marketing, Strategic Partnerships, Integrated Marketing, PPC