I am a globetrotter passionate about fashion, travels, beauty and cosmetics. I am a strategic generalist who is also able to jump in and execute on my ideas. Overall my biggest strength would be a deep sense of ownership for every project I take on. I love new challenges and see things through to completion. I appreciate working as part of a team to achieve goals. Reach out anytime: weam.bkhou@essec.edu

Kendo Brands Manager - Middle East @ From May 2015 to Present (6 months) Brand Manager @ - Set-up the brand in-store animation plan and developed POSM locally for strategic launches such as Pop-up shops, pillars and podiums - Analyzed and followed-up on sales on a monthly basis - Implemented and rolled-out of the merchandising updates in store - Developed new fixtures locally - Set-up the annual budget for the animation and the merchandising projects From June 2013 to Present (2 years 5 months) DubaiBusiness Developer - Zone: Middle East @ - Helped in the construction of Sephora Own Brand Accessories' category (make-up brushes, tweezers, bags etc) activation plans. - Shared and imported US best practices for the launch and the revamp of the brushe ranges: Merchandising, Training, Animation assets, CRM, sampling, etc. - Followed up on the implementation of the 360° activation plans and gave operational support to the Middle East team. - Analyzed and challenged sell out results of the region (budget/ forecast/ post mortem of animation and launches). - Fine-tuned & developed new processes to coordinate information/ action within the different departments internally and externally: o Trade Marketing and Training Department for the Activation plan. o Supply chain for the forecast and the shipments. o Regulatory for the registration of the products. From October 2012 to June 2013 (9 months) United Arab EmiratesJunior project manager - Zone: Americas (Exports & Operational marketing) @ - Followed up on US launch plans. - Identified business risks and opportunities for the launch of Sephora Own Brand in Brazil & Mexico. - Gave operational support to the local teams. - Worked hand in hand with the supply and the regulatory departments to ensure the reception of the products OTIF. - Planned key dates (US, Mexico & Brazil) - Set and consolidated reporting on export zones (Europe, US & Canada, Brazil & Mexico, China). - Coordinated media releases (Catalogs, Packsots & visuals, Animation guidelines, Sampling) - Followed up on products development. From September 2011 to September 2012 (1 year 1 month) ParisSales & Marketing Coordinator @ Seram America is a company specialized in the creation of decorative accessories for lingerie (bows, straps, pearls, etc) and the customisation of cosmetics packages (perfume bottles, outer packs, etc) - Main Clients in North America: Victoria's Secret, Juicy couture, Abercrombie & Fitch, etc. Missions: - Approached new potential customers and developed a client portofolio (mainly for the cosmetic branch). - Participated to the achievement of 5 projects in 10 months that generated a turnover of $ 95k. - Participated to the organization and attended three tradeshows: Los Angeles Textile Show (09/2010) and (04/2011), NY Luxe Pack 2011. From June 2010 to May 2011 (1 year) Manhattan, NYCResident Manager assistant (Moroccan HQ) @ - Carried out quality control checks in hotel rooms, restaurants and excursions. - Dealt with customers’ complaints. - Assisted the resident manager in price negotiations with hotel directors. From June 2009 to August 2009 (3 months) Agadir, MoroccoJunior Consultant @ Marketing Mediterranée is a student organization providing marketing consultancy to local companies - Turnover : 360.000€ Missions: - Carried out markets studies: B2B marketing; Interviewed management, conducted research on key competitors, created and delivered recommendations. - Examples of studies I carried out: quantitative studies for Marseille Provence Airport, Timberland, qualitative study for Fashion ethical store (French creator of clothes) - Created partnerships with other junior enterprises abroad: England, Morocco and Brazil From September 2008 to January 2009 (5 months) Marseille Area, France

Advanced Master's Degree, Marketing Management @ ESSEC - ESSEC Business School From 2012 to 2013 Masters, International business & Marketing @ Ecole de Management de Marseille / Euromed Marseille From 2008 to 2011 Bachelor, Mathematics, economy & geopolitics @ Classes preparing for entrance examinations to the French Grandes Ecoles From 2006 to 2008 Pierre Bayen Weam Bkhou is skilled in: Management, Competitive Analysis, Product Development, Merchandising, Marketing, Brand image, CRM, Visual Merchandising, Brand Management, Project Management, English, Arabic, Spanish-speaking, French, Marketing Communications, Microsoft Office, Market Research, Business Strategy, Marketing Strategy, Sales, Digital Marketing, Social Media