Image of Vincent Hodgson-Coyle

Vincent Hodgson-Coyle

Head of SEO

Director of Digital

London, United Kingdom

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Vincent Hodgson-Coyle's Email Addresses & Phone Numbers

Vincent Hodgson-Coyle's Work Experience

Zoopla Property Group Plc

Head of SEO

March 2015 to Present

London, United Kingdom

Co-author of Smart Insights SEO best practice guide & expert panelist

December 2014 to March 2015



Senior World Wide SEO Manager - Vacation Rentals

June 2014 to December 2014


Vincent Hodgson-Coyle's Education

Anglia Ruskin University

Master of Business Administration (M.B.A.)

2015 to 2016

Anglia Ruskin University

MA Marketing & Innovation

2013 to 2014

Imperial College London

Chartered Institute of Marketing (CIM) Postgraduate Diploma in Marketing Marketing strategy

2009 to 2013

Vincent Hodgson-Coyle's Professional Skills Radar Chart

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Loves life

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Vincent Hodgson-Coyle's Estimated Salary Range

About Vincent Hodgson-Coyle's Current Company

Zoopla Property Group Plc,,,

Frequently Asked Questions about Vincent Hodgson-Coyle

What company does Vincent Hodgson-Coyle work for?

Vincent Hodgson-Coyle works for Zoopla Property Group Plc

What is Vincent Hodgson-Coyle's role at Zoopla Property Group Plc?

Vincent Hodgson-Coyle is Head of SEO

What is Vincent Hodgson-Coyle's personal email address?

Vincent Hodgson-Coyle's personal email address is v****[email protected]

What is Vincent Hodgson-Coyle's business email address?

Vincent Hodgson-Coyle's business email addresses are not available

What is Vincent Hodgson-Coyle's Phone Number?

Vincent Hodgson-Coyle's phone +44 ** **** *209

What industry does Vincent Hodgson-Coyle work in?

Vincent Hodgson-Coyle works in the Online Media industry.

Who are Vincent Hodgson-Coyle's colleagues?

Vincent Hodgson-Coyle's colleagues are Paul McKenna, Bubacarr Semega-Janneh Jnr (Kala), Danny Anderson, Alexander Nesteruk, Chloe Lyddon, Steve Cummings, joel tillyer, Jotsaroop Virdee, José Mira, and Jan Farrarons

About Vincent Hodgson-Coyle

📖 Summary

- Co-author of Smart Insights SEO Best Practice Guide Feb 2015 edition - Chartered marketer with 15 years digital marketing experience with deep knowledge of SEO & PPC (GAP qualified) - Expert reviewer of Econsultancy SEO & PPC Best Practice Guide 2005 to 2010 - Extensive experience in affiliates, comparison shopping, display, social, local, mobile, retargeting - Outstanding verbal, written, communication and presentation skills, ability to sell ideas to senior execs by aligning with objectives - Highly motivated with ability to thrive in a fluid, demanding, fast-paced environment - Strong leadership skills and proven ability to execute in a matrix environment - Proven track record of successfully defining and delivering complex projects with high ROI, from business case through deployment - Experience of building and adapting attribution models and technology and integrating with purchase journey data and lifetime value analysisHead of SEO @,,, From March 2015 to Present (9 months) London, United KingdomCo-author of Smart Insights SEO best practice guide & expert panelist @ - Co-author of Smart Insights SEO Best Practice Guide (2015 edition) and expert panelist/speaker on Smart Insights training webinar - - -Updated SEO guide with recent search engine advances such as Panda changes, Penguin changes, Hummingbird impact, mobile usability changes, video snippet reduction, structured data changes Also worked as a freelance SEO and PPC consultant From December 2014 to March 2015 (4 months) LondonSenior World Wide SEO Manager - Vacation Rentals @ - In this senior leadership role I created a strategy for the development of the Vacation Rentals product. - Working to search engine referrals/sessions, revenue and site interaction targets across 25 country websites in 9 languages - Using full mix of SEO techniques including on page content, link acquisition and technical architecture - Integrating search marketing with other marketing channels and working closely with other TripAdvisor business units including Hotels, Flights, Restaurants, Attractions - Running scientific experiments using in-house testing system to identify SEO wins - Part of International expansion team, launched 2 new Vacation Rentals websites in New Zealand and South Africa From June 2014 to December 2014 (7 months) LondonEMEIA SEO Manager & WW Technical SEO Projects Lead @ In addition to EMEA SEO strategy role, scope was increased to cover delivery of WW SEO engineering projects, from business case justification to implementation From June 2012 to June 2014 (2 years 1 month) London (and Cupertino)EMEIA SEO Manager @ Apple Online Store EMEIA web marketing team Primary responsibilities: - Driving SEO strategy and achieving revenue targets for 24 ecommerce country stores (14 languages) in REMEIA (Russia, Europe, Middle East, India, Africa) Secondary responsibilities: - Supporting SEO strategy and achieving revenue targets for 43 ecommerce country stores (17 languages) WW - Working with WW online store web marketing team in architecture of a global strategy From January 2011 to June 2012 (1 year 6 months) London (and Cupertino)Group Search Marketing Director EMEA @ - Overall responsibility for delivery of SEO, PPC & affiliate teams - Primary client: Microsoft (Windows Live, Xbox, Messenger, Microsoft Store, Bing, MSN, Developer), secondary clients: MasterCard, Jack Daniels, Dairy Crest, Carbon Trust, H&M, Burberry, Allergan, Aegon, eFinancialCareers, Exxon, General Mills, Nickelodeon, Charles Schwab, SunPower, Verizon, Tesco, TGI Fridays, Bernard Mathews, Southern Comfort, Hertz & Mr Muscle. - Built team from 6 to 25 in 2 years through new business acquisition From May 2010 to January 2011 (9 months) London, United KingdomSenior SEO Director EMEA @ Introduced new systems & products: user demand analysis (keyword landscape analysis / linguistic profiling), content auditing, HTML rewriting, reputation management auditing, information architecture analysis, google webmaster tools set up, configuration and deployment, web analytics (customer journey pathway analysis and conversion optimisation) From July 2009 to May 2010 (11 months) LondonPPC Account Director EMEA @ Universal McCann (UM) is a full service media communications agency based in Clerkenwell, London. Performance-driven, ideas-led and with a true ‘challenger’ mentality, Clients include Microsoft, H&M, MasterCard, General Mills and Dairy Crest. Part of the Interpublic Group of Companies (IPG) with 151 offices in 130 countries and 3,600 employees. Other agencies within the IPG network include Weber Shandwick, MRM, McCann Erickson, Lowe Profero, Draft FCB, Initiative & Deutsch From July 2008 to July 2009 (1 year 1 month) LondonOnline Marketing Manager @ is the UK’s largest online office products retailer. I was hired as Online Customer Acquisition Manager and was promoted to Online Marketing Manager after 18 months. Responsibilities * Leading a team of 5 staff responsible for key online channels; PPC, SEO, Affiliate & Comparison Shopping * Driving new customer acquisition working to ROI, CPA and customer lifetime value targets * Integrating customer acquisition, customer retention, CRM and pricing strategies into a holistic plan * Leveraging and maximising media owner and agency partners relationships * P&L responsibility for annual online marketing budget of £1.6 million From December 2006 to July 2008 (1 year 8 months) LondonOnline Customer Acquisition Manager @ * Analytics based performance measurement, budget allocation and optimisation of media channels * Competitor landscape analysis / identifying opportunities for new acquisition channels * Working with development team to design back end CMS system to achieve SEO best practice Achievements * Employee of the year 2006 * 50% year on year new business acquisition growth 2005-2008 * Designed in-house Google AdWords API (automated management of AdWords account) * Designed in-house conversion tracking system (using session variables and cookies) * Website re-launch (.asp to asp.NET) / rebranding From July 2005 to December 2006 (1 year 6 months) LondonGroup (Online) Marketing Manager @ The MCA group owns 4 SME’s operating in recruitment and ecommerce. Responsibilities * Driving digital strategy and execution leveraging local business unit expertise * Website creation and management, driving lead generation using PPC, SEO and affiliates * Identifying new business leads and preparing pitches * SEO: technical audits, content writing, linkbuilding, keywords research, analytics analysis and meta rewriting * PPC: keywords research, account structure, bid management, optimisation * Affiliates: affiliate recruitment, sales validation, creative management, feed management Achievements * Re-launched & optimised 7 websites; unique users rose by 47% post re-launch From June 2004 to July 2005 (1 year 2 months) LondonAccount Manager @ Account management From 2003 to 2004 (1 year) ManchesterMarketing Data Analyst @ Data analysis for marketing teams From 2002 to 2003 (1 year) ManchesterMarketing & Promotions Executive (Export Bureau) @ Driving online and offline sales for the shipping and tax free team using seasonal promotions From 1998 to 2001 (3 years) LondonMaster of Business Administration (M.B.A.) @ Anglia Ruskin University From 2015 to 2016 MA Marketing & Innovation @ Anglia Ruskin University From 2013 to 2014 Chartered Institute of Marketing (CIM) Postgraduate Diploma in Marketing, Marketing strategy @ Imperial College London From 2009 to 2013 Google AdWords Certification Program (GAP) @ Google From 2011 to 2011 Advanced Certificate in Communications Planning and Implementation (post grad level) @ Institute of Practitioners in Advertising (IPA) From 2009 to 2010 IPA Foundation Certificate, Media Planning @ Institute of Practitioners in Advertising (IPA) From 2008 to 2009 BA, Business Management & Marketing @ University of Westminster From 2004 to 2009 Google Advertising Professionals Programme (GAP Exam), Google AdWords @ Google From 2008 to 2008 Certificate, Preliminary Spanish @ Lancaster University From 2001 to 2002 Certificate, Marketing @ International Correspondence Schools (ICS) From 1999 to 2000 Certificate in Marketing, (Marketing, Communications Planning) @ London Chamber of Commerce & Industry From 1999 to 2000 Diploma in IT, (database creation) @ University of Greenwich From 1998 to 1999 HND in Business Information Systems, (Business, IT, Systems Analysis, Database Design) @ University of Greenwich From 1996 to 1998 Vincent Hodgson-Coyle is skilled in: SEM, PPC, SEO, Web Analytics, Digital Marketing, Online Marketing, Digital Strategy, E-commerce, Social Media Marketing, Affiliate Marketing, Online Advertising, Organic Search, Analytics, Lead Generation, Keyword Research, Management, Project Management, SMO, Search Advertising, CRM, Email Marketing, Digital Media, Account Management, Integrated Marketing, Google Analytics, Testing, Search Analysis, Staff Development, Google Adwords, Internet Strategy, Program Management, Operations Management, Customer Acquisition, Mobile Marketing, Local Search, Search Engine Submission, Mobile Internet, Paid Search Strategy, Paid Search Campaigns, Digital, Internet, Marketing, Strategy, Leadership, Advertising, Conversion Optimization, Social Media, Marketing Strategy, Multi-channel Marketing, Mobile Devices

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Vincent Hodgson-Coyle's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 2 month(s)

Vincent Hodgson-Coyle's Willingness to Change Jobs



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