Expert in consumer Marketing, I am passionate in story-telling around products and services. Ensuring that the magic of technology serve the design of innovative services around Smart Home and IoT is my motivation.
Creative and pragmatic, my strength is to be able to develop inspiring strategic vision while ensuring the highest quality in the declination of major operational plans.
With leadership and efficiency, I managed multicultural teams and I have a solid experience in managing complex programs including internationally.
Specialties: IoT, Smart Home, Smart Cities, Innovation, Marketing, New Business, Product Development and Launch, Complex Program, Agile Process, Lean Start-up, Blue Ocean Strategy
Head of Digital Services @ Development and Launch of new Digital Services: Customer Selfcare, Savings, IoT, Connected Car, Connected Health,.... From August 2015 to Present (5 months) Paris Area, FranceBusiness Unit Manager, Smart Home @ - Management of an "internal start-up" within SFR to develop SFR Smart Home eco-system: HOME by SFR
- Definition of strategic plans and product developments (Security, Home Automation, Energy, Health), BP and tariffs.
- Development of strategic partnerships with Europ Assistance, Legrand, Netatmo, Philips, EDF ...
- Business development and launch of international B2B deals (Germany, ...)
- Definition and implementation of social media strategy and sales animation
=> Launched in 1500 shops and on the WEB. “Trophée de la Maison” award in 2014, European Consumer Award in 2013. 1 M connected objects on the platform. From 2010 to Present (5 years) Product Line Manager, Connected Objects @ - Responsible for the creation of a new product line "Connected Objects"
- Launch of “Hubster”, a Digital Touch interface, and “SFR HomeScope”, a video surveillance camera
- Development of an Audio Module and a connected NAS From 2007 to 2009 (2 years) Program Manager, Music, Games and WAP portal @ - Launch of Vodafone Live WAP portal. Project of € 4.5 million, with an annual income of € 100 million and 5 M. customers.
- 10 new services launched for Mobile SFR customers. From 2005 to 2007 (2 years) Product Manager, Managed Services for Enterprises @ 7 new services developed and launched commercially in France in 2 years in full compliance of costs, deadlines and quality. From 2003 to 2005 (2 years) Marketing Program Manager @ - Worldwide launch of new global products / services with management of international teams composed of Project Managers.
- 5,000 customers equipment installed in 2 years, in 44 countries generating annual revenues of $ 19M. From 1997 to 2002 (5 years) European Launch Manager @ Operational implementation of new services and products for BT's European distributors. From 1995 to 1997 (2 years) Bid Manager @ From 1993 to 1995 (2 years) Paris Area, France
Télécom Bretagne (ex- Enst de Bretagne, école nationale supérieure des télécommunications de Bretagne) From 1990 to 1993 Blue Ocean Strategy certification @ Distriforce From 2014 to 2014 Media Social strategy certification @ StationNext From 2014 to 2014 Start-up Business Development certification From 2013 to 2013 Veronique Letellier is skilled in: Product Management, Connected Home, Mobile Devices, Product Marketing, Telco, Product Launch, Enterprises services, Mobile Communications, Marketing, Wireless, Business Planning, Telecommunications, IP, Business Analysis, Pre-sales