Provide General Management and Commercial leadership to profitably grow businesses, categories and brands. Passionate about improving the health and performance of people and have done so across many innovative brands in the Natural/Organic and Mass Channels (e.g., Emergen-C, Iams, New Earth, Plant Fusion and Reliance Private Label Supplements). Develop strategic vision and planning that are grounded in
Provide General Management and Commercial leadership to profitably grow businesses, categories and brands. Passionate about improving the health and performance of people and have done so across many innovative brands in the Natural/Organic and Mass Channels (e.g., Emergen-C, Iams, New Earth, Plant Fusion and Reliance Private Label Supplements). Develop strategic vision and planning that are grounded in analytics, consumer and shopper insights, product and commercial innovation, and the development of multi-channel programs. Recognized as entrepreneurial and an inspirational leader in recruiting and developing people/teams.
LEAD STRATEGIC SALES AND SHARE GROWTH. Develop vision and plans to drive profitable sales and share growth across a variety of category, business, and organizational situations. Align strategies to consistently deliver against Consumer and Customer expectations.
DRIVE CONSUMER AND SHOPPER CENTRIC INNOVATION. Lead the development and activation of consumer and shopper insights to deliver big, game-changing innovation for product and non-product initiatives. Design and deliver innovation at retail behind category leadership programs that include aisle reinventions and new pricing/promotional strategies.
BUILD TALENT AND TEAMS. Led teams of up to 84 with proven track record for top talent retention and the identification and recruitment of star performers. Inspire and empower teams to take ownership and accountability for results. Invest time in coaching and team development to break down functional silos and drive collaboration on shared vision, goals, and strategy.
SVP | General Manager @ Provide General Management and P&L leadership for Plant Fusion. Plant Fusion is the best tasting, most complete and easily digested plant based nutrition brand on the market. Lead Business Development and Marketing for Reliance Private Label Supplements, the premier private label and contract manufacturing supplement manufacturer in the natural products industry. Reliance is the only company in the industry that uses over 50 patented and trademarked ingredients, European standardized extracts and provides independent analysis of its’ products. From 2015 to Present (less than a year) Vice President | Sales Strategy | Shopper Marketing | Sales Operations @ Led 84 person headquarter and field teams spanning sales strategy, trade finance & operations, shopper insights, graphics & displays, shopper marketing and category management. Core member N.A. Leadership and U.S. Sales Leadership Teams. From 2014 to 2014 (less than a year) Interim CEO | Startup | Raise Capital | Mergers | Digital Marketing @ Recruited by Founders of Raw Food snack startup (less than $1MM in sales) to develop vision and strategic plans, secure Whole Foods support, raise interim capital, secure sale of company, and provide overall leadership. New Earth manufactures and distributes plant-based superfood “raw” snacks to the natural and organic channel. They are a leading player in at Whole Foods in their SW Region. From 2013 to 2013 (less than a year) Senior Director | Marketing to Shoppers @ Led two groups of 36 people for the Personal Care, Foods, and Refreshment BUs that successfully grew markets and built brand equity through Retail Customers. From 2011 to 2013 (2 years) Director | Category & Shopper Management @ Led 6 person sales and market research team and 4 core agency relationships to start-up Kraft’s headquarter category management and shopper insight group. From 2009 to 2011 (2 years) Marketing Director | Analgesics @ Revitalized sales and share growth for the first major OTC acquisition by Novartis with P&L responsibility for six brand portfolio with significant advertising and trade budgets. Managed 8 person marketing team and cross-functional teams of sales, finance, product supply, market research, and R&D. From 2005 to 2009 (4 years) Brand Manager | Iams® @ Led sales, profit, and strategy for one of P&G’s billion dollar brands growing sales after two years of declines. Managed significant marketing budget, 4 direct reports, relationships with 6 agencies, and cross-functional team of 7. Top rated teacher at P&G Brand College. From 2004 to 2005 (1 year) Assistant Brand Manager | Tide® @ Selected to lead development of business strategies and marketing budget for one of P&G’s major brands. Aligned General Manager to new strategy for consumer and trade spending and led the launch of two major product innovations that over-delivered sales and profit targets behind major marketing and trade campaigns. From 2001 to 2004 (3 years) Senior Account Executive | Walmart Customer Team @ Developed strategies and plans to grow the Home Care portfolio representing over 25% of US sales. Led 10 person cross-functional team and managed promotional budget. Created joint business plans with Walmart VP driving trial for four new-to-the-world brands (e.g., Swiffer, Febreze). From 1998 to 2001 (3 years) Trade Marketing Manager | Oral Care Category @ Developed sales strategy and execution plans for 200 person sales organization in the US Oral Care Category. From 1997 to 1998 (1 year) Account Executive | National Chain Drug Team @ Sold Fabric & Home care brands (Tide®/Downy®/Dawn®/Cascade®) to CVS and Eckerd. From 1994 to 1996 (2 years) Associate Leveraged Finance @ Structured, underwrote and distributed complex financings for leveraged buyouts for financial sponsors including The Blackstone Group, Citicorp Venture Capital, and First Boston. From 1988 to 1991 (3 years)
MBA | Master of Business Administration, General Management @ Harvard Business School From 1991 to 1993 BS | Bachelor of Science, Mathematics | Computer Science | Economics @ Trinity College-Hartford From 1984 to 1988 Mini MBA | Digital Marketing @ Rutgers University-New Brunswick From 2013 to 2013 Tony Luciano is skilled in: General Management, Marketing and Sales Strategy, Consumer and Shopper Insights, Shopper Marketing, Strategy, Trade Marketing, Cross-functional Team Leadership, Consumer Products, Marketing Strategy, Sales Management, Retail, Consumer, Management, FMCG, Customer Insight
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