With over 15 years of marketing and interactive agency experience and leadership, I am passionate about creating results-oriented organization structures, defined work processes, and high functioning teams across marketing, project management, digital strategy, user-centered design, and web development. My ability to create a plan, to set clear expectations, and passion for gaining the commitment of my teams has allowed me to serve clients with exceptional results across my career. Client have ranged from start-ups as well as mid-sized and Fortune 500 companies in the retail, transportation, education, healthcare, not-for-profit, and financial services verticals. • Expert in marketing, including developing strategy and roadmap, ecommerce, content management, email marketing, analytics, affiliate marketing, social media marketing, SEO, customer acquisition and retention, new product development and roll-out • Managed large cross-functional teams of ranging from 10 to 75 team members across multiple offices • Proven successes implementing operational processes that improve margins and create positive customer experiences • Experienced in providing executive-level support to clients and accounts – able to support the strategic needs of the client, while regularly cross-selling and upselling new opportunities • Successful at balancing agency profitability with the needs of the client • Experience on both client and agency side of marketing, digital strategy, web design, and web development • Successful management of over 50+ website and web store projects throughout career Specialties: Specialties include marketing, operations, project management, commerce, content management, CRM, web analytics, email marketing, engagement platform, digital marketing strategy, ecommerce strategy, multi-channel, SaaS.

Vice President of Delivery/Client Services @ Bridgeline Digital is a digital engagement company that enables our customers to maximize the performance of their websites, intranets, and online stores utilizing our iAPPS platform that deeply integrates web content ,management, ecommerce, email marketing, web analytics and social media management to help deliver positive online experiences. • Responsible for all aspects of client services for Bridgeline Digital’s implementation and support teams, including managing P&L, revenue forecasting, staffing, and managing team of web development professionals across 10 global offices • Managed and provided leadership to client services team of 75 including project managers, digital strategists, web designers and web developers responsible for launching 100+ of websites, intranets and ecommerce stores • Responsible for recruitment, training, coaching and mentoring, performance management and goal setting for client services team • Created a support team of 6 product help desk support specialists that now respond to over 1,000+ tickets monthly and conduct over 100+ product trainings annually • Created a digital strategy team of 8 digital strategists that contributed to creation of 8+ eBooks, 20+ webinars, 10+ case studies and 100+ blog posts promoting digital marketing strategy for customers • Managed selection, implementation and launch of new project management software, project bug tracking software, client communication portal, product issue management system and company-wide intranet • Member of Product Team setting strategy, roadmap and execution of cloud based software solution iAPPS deployed in a multi-tenant SaaS environment Clients include: AARP, American Academy of Pediatrics, Berkshire Bank, Broadridge Financial, Cardtronics, Children’s Hospital Colorado, Cydcor, Elevations Credit Union, Diversey, Goddard School, General Electric, LeSportSac, L’Oreal, Maingate, Mobile Mini, PODS, Qualcomm, Sport Clips, Triumph, Twitter, The UPS Store, Winchester Hospital From July 2008 to Present (7 years 6 months) Greater Denver AreaDirector of Service Delivery @ Indigio was an award-wining web development company that provided web application development for .Net, Java and Drupal, web design, usability, and search engine optimization services to its customers. In 2008, Indigio was awarded the "Best Tech Workplace Award" in the state of Colorado by the Colorado Software and Internet Association. • Oversaw all aspects of operations and client services for a $6MM interactive web development and interactive agency, including marketing, sales, finance, project management, strategy design, development, analytics and media. • Responsible for supervision of 50 staff members, which included hiring, training and evaluation • Lead teams that provided marketing services including web design, web development, print collateral, affiliate marketing, email marketing, database marketing, online advertising and social media to Fortune 100 companies • Oversaw all company marketing including newsletters, press releases, case studies, whitepapers, client satisfaction surveys and updated sales collateral • Lead company from annual billings of $3.25MM to $4MM • Improved staff billable utilization from 70% to 85% by implementing better controls on project scheduling and resource management • Managed redesign of Budget Truck’s website in 2007 onto a content management system that included leading market research on customer behavior and usability studies to determine optimal user experience; redesign lead to a year over year increase in conversion of 40% Clients included: Avis Car Rental, Budget Rent A Car, Budget Truck Rental, Career Ventures, Denver Botanic Gardens, Denver Newspaper Agency, Dependable Auto Shippers, Disaboom, Diversey, HomePoints, Los Angeles Newspaper Group, McClatchy, Media News Group Interactive, Philly.com, PODS From October 2005 to June 2008 (2 years 9 months) Greater Denver AreaeCommerce & Internet Marketing Manager @ Avis Budget Group, Inc. is a leading global provider of vehicle rental services, both through its Avis and Budget brands, which have more than 10,000 rental locations in approximately 175 countries around the world. • Managed all aspects of marketing for Budget Truck Rental, including point-of-sale collateral, affiliate advertising, yellow-page advertising, email marketing and management of www.budgettruck.com, which accounts for $168MM in annual revenue. • Managed $25 million marketing budget, including staff of 4 and 12 vendor relationships • Led two major site launches which resulted in completely rearchitecting the site (code rewrite, database migration, new hardware and hosting, improved site analytics, new application software) while simultaneously rebranding/redesigning interface, and integrating new search functionality • Increased online reservations from 12% to 40% of total company reservations • Launched and managed $200,000 pay-per-click search engine campaign with Google and Yahoo From December 2000 to September 2005 (4 years 10 months) Greater Denver AreaDirector of Point of Sale Applications @ Since 1945, U-Haul has been the choice for the do-it-yourself mover. U-Haul customers' patronage has enabled the Company to maintain the largest rental fleet in the do-it-yourself moving industry which includes a fleet of trucks, trailers and towing devices. U-Haul also offers storage throughout North America, is the largest installer of permanent trailer hitches in the automotive aftermarket industry and is one of the nation's largest retailers of propane. • Responsible for all point-of-sale applications including, www.uhaul.com, call center applications and rental counter applications. • Worked to ensure that customers received consistent and positive user experience whether engaging with U-Haul via Web, telephone or in person • Lead market research, conducted customer surveys and performed usability testing to determine optimal customer experience though all touch points in organization • Architected and lead design and development of three applications – storage self-service, call center sales and customer service based on market research and usability testing to enhance overall customer experience • Oversaw and managed source code, business rules and documentation for all applications • Liaison between Marketing, Operations and IT to ensure U-Haul’s brand and messaging consistent to customers From March 1995 to November 2000 (5 years 9 months) Phoenix, Arizona Area

Bachelor, Elementary Education @ State University of New York College at Plattsburgh From 1990 to 1994 Tom Whittaker is skilled in: Management, Online Marketing, CRM, Strategy, Analytics, E-commerce, Marketing, Business Development, Leadership, SEM, B2B, Budgets, Social Networking, Blogging, Project Management