An executive level sales and marketing leader with a proven ability to launch new media and entertainment properties as well as generate double-digit growth for mature businesses. I’ve worked across multiple platforms including digital media, traditional, and event sponsorships.
Specialties:Online Video Sales and Marketing Cross Platforms, Entertainment Marketing, Digital & Traditional Media Sales, New Business Development, Brand Relationship Development, Sponsorship Sales, Revenue Generation, Innovative Sales Strategy, Team Building & Leadership
EVP/Chief Revenue Officer @ SpinMedia Group is an industry leading digital-first media company featuring 47 pop culture and music digital brands. Each day, SpinMedia Group connects 27 million fans and influencers around the topics they love, making the company a leading publisher among teens, young adults and Millennials.
I am responsible for running sales, marketing and ad ops teams. SpinMedia offerings include branded video content creation and distribution, event sponsorships with branded online amplification, talent integrations, and standard display media opportunities including programmatic channels. From February 2014 to Present (1 year 9 months) New York, New YorkBoard Advisor @ From February 2014 to Present (1 year 9 months) New York, New YorkEVP/Chief Revenue Officer @ Selectable Media enables consumers to unlock digital content and services in exchange for viewing and interacting with brand advertising. We give consumers a choice of ads to watch which helps drive significantly higher recall and brand engagement than traditional video advertising models. Verticals include social games, sports, music, WiFi and lifestyle. In addition to our value exchange video platform, our native video platform Selectable Sponsored Stories provides context and scale for brands across a wide variety of publishers.
Selectable works with blue chip brands across a wide variety of categories including broadcast and cable (ABC, Fox, NBC, Turner, USA, E!, HBO), technology (Google, Samsung, Microsoft, Sony Mobile), CPG (Kraft, Campbells, Pepsi), travel (Marriott, Expedia), retail (Macy’s, Walmart, Lowe’s, Kohl’s), financial services (American Express) and QSR (Wendy’s, Dairy Queen, Arby’s).
Selectable Selectable Media partners with content providers across PC, mobile, and tablet devices. From April 2012 to February 2014 (1 year 11 months) New York, New YorkExecutive Vice President, North American Sales @ Responsilbe for drivng sales revenue for a variety of services including multimedia content creation for TV, radio, and online video as well as social media powered enterprise software. Launched an award-winning, next-generation digital video platform which helps clients aggregate and distribute multimedia content in their digital newsrooms.
Oversaw regional sales offices in NY, DC, Atlanta, Chicago, LA, and San Francisco. From May 2010 to March 2012 (1 year 11 months) President/Founder @ ENTREPRENEUR
• Launched an entertainment/media sales and marketing firm.
• Clients included: Wise Window (Social media research technology company); LBI/Special Ops Media (International digital advertising agency); Nabbr/Allen & Co. (Online video distribution and advertising sales) & Greenberg Traurig (Branded entertainment); Flatiron Media: (Business Development for digital network); Warren Miller Productions (Branded Entertainment Development) From January 2009 to July 2010 (1 year 7 months) Publisher @ IMPACT
• Launched numerous brand extensions and multi- market sponsorships encompassing print, online, TV, and events.
• More than doubled print PIB ad pages and revenue from $21.4MM to $45.1MM in a 2-year period.
• Launched website in 2007. Developed sales strategy and grew revenue to $1MM. Achieved profitability within one year.
• Opened New Accounts across all categories (CPG, Auto, Retail, Food and Beverage, Entertainment,Media) including: Skyy Vodka, Coke, HBO, Revlon, Burger King, Fox, Bravo, Ford, Samsung, Bebe, L’Oreal Paris, Revlon, P&G, Merck. From 2006 to 2008 (2 years) Publisher @ LEADERSHIP
• Reached $250MM in PIB revenue in 2006 making it the 6th most profitable title in the Time Inc. portfolio for the year.
• Managed staff of 51 for magazine with circulation of 1.75MM.
• Established event sponsorship business model responsible for $2MM in revenues integrated with significant ad commitments: Sundance Film Festival, Grammys Post Party, Emmy Pre-Party, etc.
• Notable sponsors included: Verizon, Cadillac, Garnier, etc.
• Launched strategy and sales for EW.com.
Promoted continuously up the ranks:
• Associate Publisher/Sales at Entertainment Weekly/Time Inc. 2001-2004
• National Sales Manager at Entertainment Weekly/Time Inc. 2000
• New York Sales Manager at Entertainment Weekly/Time Inc. 1997-1999
• Senior Sales Representative at Entertainment Weekly/Time Inc. 1996 From 1996 to 2006 (10 years) Advertising Director @ From 1995 to 1995 (less than a year) Sales @ • Eastern Advertising Sales Manager (‘93-‘95)
• Western Advertising Manager (‘91-‘92)
• Sales Representative at Prevention (’88-’90) From 1988 to 1995 (7 years) Sales Representative @ From 1986 to 1988 (2 years) Failed Comedic Actor @ General Disappointment to my parents. From 1985 to 1986 (1 year)
BA, English @ University of Notre Dame Tom Morrissy is skilled in: Online Advertising, Sales, Video, Digital Media, Entertainment, Integrated Marketing, Leadership, Digital Marketing, Advertising Sales, Advertising
Websites:
http://www.facebook.com/people/Tom-Morrissy/1596056519,
http://www.allbusiness.com/media-telecommunications/publishing-periodical-publishing/11749612-1.html