A Visionary Sales and Marketing Professional with a strong creative, print and production background of 25+ years, specializing in the development and execution of in-store marketing, on pack promotion and point of purchase displays, signage and merchandising vehicles.
Successful in executing high visibility, in-store signage marketing programs for some of the world's leading brand marketers and retailers, to include:
Walmart, Tractor Supply, PaylessShoeSource, Hill's Pet Nutrition, Gillette, Dick's Sporting Goods, Sams Club, Church and Dwight, Pfizer, Bushnell, SoBe, Hallmark and AutoZone.
Core focus is to cultivate relationships in and around Walmart community.
Effectively listenting to the needs of clients, I offer a dynamic combination of skills with a unique balance of design, visual merchandising and shopper marketing expertise to solve challenges in-store.
Additionally, I'm skilled in identifying market opportunities and new business development. Brand focused. Strategic thought leader - able to offer value-added services. Ability to interact and foster positive relationships. Consumer/Shopper educated.
Specialties: Core Competencies
Client Relations, Marketing, Print Production, Operations Management, New Business Presentations, Problem Solving, Communication, Project Management, Consumer Insights, Research, New Business Development, Strategizing, Creative Development, Ideation, Branding and Identity, and Street Smart.
Experience is the best knowledge!
Vice President - Regional Sales Kansas City @ My primary focus is developing and executing point of purchase campaigns within the Walmart channel. Leveraging my experience and knowledge in the big box arena and assisting brands to help bring their product to market with effective visual merchandising solutions.
As part of the Meyers Retail Marketing Solutions team, I enjoy solving challenges of some of the world's top brands and retailers. My responsibilities include strategizing, producing and executing point of purchase solutions and merchandising vehicles to drive sales and get results at retail.
Meyers Retail Marketing Solutions designs, prints and manufactures custom Point of Sale materials including permanent and temporary dimensional displays, large format signage and supporting promotional marketing collateral specific to retail environments.
Design /Super Large Format UV Litho Printing / Large Format Flatbed Digital Printing / Mounting / Diecutting / Converting / Assembly / Fulfillment / Distribution
. From August 2009 to Present (6 years 3 months) Greater Minneapolis-St. Paul AreaAccount Executive / New Business Development @ Provide creative solutions to some of the world's largest brands and retailers while developing new business accounts. Manage all Walmart business for signage and seasonal promotion. From June 2008 to July 2009 (1 year 2 months) Greater Chicago AreaSales Manager @ Responsible for growing sales and establishing new business opportunities by producing and managing promotional merchandising programs for retailers and manufacturers that increase consumer brand awareness and educate at point of sale
As part of my success, my thrust of responsibilities included providing creative solutions and ideation, developing marketing strategies, brand identity and implementing point of sale marketing collateral to some of the world's largest brands and retailers.
Designed and developed effective in-store demo events and marketing material for retailtainment promotions and new product introduction, including development and execution of 4 proprietary designs
Honing skills in new business development, account management, negotiation, vendor management and creative development.
Manage a Walmart sales support team for all printing and point of purchase materials.
Address pervasive sustainability concerns within the marketplace and provide attainable solutions. From February 2005 to June 2008 (3 years 5 months) Kansas City, Missouri AreaSenior Account Executive @ I provided concept through completion expertise on point of purchase signage, promotional displays, permanent fixtures and other retail marketing solutions for mass market through consultation and project management.
Additionally, I managed outside print and manufacturing vendors for production and fulfillment of permanent and temporary display opportunities.
Account management expertise for Gillette brands point of purchase displays, which included Duracell, Oral B, and Braun across multiple retail channels. Also established and managed new business accounts for Hill's Pet Nutrition, Bushnell and Payless Shoesource. From March 2002 to February 2005 (3 years) Kansas City, Missouri AreaPrint Production / Creative Services Manager @ Supervise creative services department of agency on day-to-day traffic production of design, traditional print, web and multi-media development. Manage all outsourced production, to include print and fulfillment, signage and ad specialties. Research lower cost providers, negotiate all final product cost and analyze the production profitability.
Managed all print production and supervised creative team for the Sprint Sports and Sprint Motorsports Nascar sponsorship account featuring Kyle Petty.
Managed all print production collateral and supervised creative team on developing fan-interactive on-site event for 2002 Salt Lake City Winter Olympics for Sprint sponsorship featuring US Ski and Snowboard Team. From September 2000 to March 2002 (1 year 7 months) Overland Park, KSNew Product Development / Production Management @ Manage and direct the turnkey introduction of new products, through outsource and internal manufacturing, to compliment core product and expand category in mass.
Developed point of purchase display and signage to correspond with new product introduction for mass market distribution. Supervised a buying team and managed all external vendors.
New product categories included Business Etiquette Premium Business Correspondence line, Organize at Home organizational pocket folders, and Campaign. From November 1997 to September 2000 (2 years 11 months) Topeka, Kansas AreaEastern Regional Sales Manager @ I managed an international distributor network for all commercial screen printing, textile industrial dryers, sublimation and heat transfer equipment. Managed all distributor allocation and forecasts, partnered on international trade show exhibition and consistently exceeded monthly sales projections for heat transfer equipment. From May 1995 to November 1997 (2 years 7 months) Pittsburg, KS
BA, Print Communications @ Pittsburg State University From 1985 to 1989 ColganColgan Todd Conrad is skilled in: Print Production, Creative Development, New Business Development, Customer Relations, Consumer Insights, Sales Management, Product Development, Creative Direction, Creative Concept..., Project Management, Visual Merchandising, Marketing Strategy, Strategy, Marketing, Customer Service
Websites:
http://www.meyers.com,
http://www.meyers.com/retailmarketing/in-on-near-promotion/default.asp,
http://www.meyers.com/retailmarketing/displays/default.asp