A senior-level leader at the forefront of brand activation for active lifestyles that brings unparalleled experience in targeting the often-elusive 18-35 year-old demographic.
Over the past 17 years, I have orchestrated and led marketing and branding campaigns for corporate and endemic brands through successful integration of purpose-driven initiatives that engage consumers in an authentic and credible voice.
Strong network of resources and relationships with the premier brands, athletes, teams, media and events within Action Sports, Motorsports and Active Sports.
Vice President, Global Sports Entertainment Marketing @ From November 2015 to Present (2 months) Greater San Diego AreaSenior Director, Lifestyle Marketing @ Responsible for Global initiatives within Sports, Music, Events and Prosumer segments From December 2014 to Present (1 year 1 month) Greater San Diego AreaDirector of Global Sports Marketing @ From May 2011 to Present (4 years 8 months)
Todd Ballard is skilled in: Sports Marketing, Sponsorship, Social Media Marketing, Marketing Strategy, Action Sports, Apparel, Marketing Communications, Brand Development, Trade Shows, Public Relations, Racing, Marketing, Entrepreneurship, Sports, Motorsports Marketing
Websites:
http://www.gopro.com